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The co-creation of social value: what matters for public participation in corporate social responsibility campaigns Journal of Public Relations Research (IF 1.897) Pub Date : 2021-02-25 Sun Young Lee, Young Kim, Yeuseung Kim
ABSTRACT This study explores the impact of organization–public relationships (OPRs) and issue-related situational factors on publics’ intention to participate in CSR campaigns, based on relationship management theory and the situational theory of problem-solving (STOPS). We surveyed 698 respondents living in the United States about two CSR campaigns, one focused on girls’ empowerment and one on deforestation
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A theory of corporate responsibility to race (CRR): communication and racial justice in public relations Journal of Public Relations Research (IF 1.897) Pub Date : 2021-02-16 Nneka Logan
ABSTRACT This article introduces the theory of the corporate responsibility to race (CRR). It holds that corporations should communicate in ways that advocate for racial justice, attempt to improve race relations, and support achieving a more equitable and harmonious society. Corporations have this responsibility to race because they have historically perpetuated and profited from racial oppression
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Editor’s essay: Acknowledge our past. Change our future Journal of Public Relations Research (IF 1.897) Pub Date : 2020-12-19 Bey-Ling Sha
(2020). Editor’s essay: Acknowledge our past. Change our future. Journal of Public Relations Research: Vol. 32, No. 3-4, pp. 93-97.
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Communicating stakeholder resilience: understanding how resilience discourse can build a fully functioning society Journal of Public Relations Research (IF 1.897) Pub Date : 2020-12-31 Lindsey B. Anderson, Jiankun Sylvia Guo
ABSTRACT Resilience is an ongoing sensemaking process that relies on communicative interactions – including those that occur between stakeholders and organizations – in order to understand and respond to a given adversity. Resilience communication is enacted through discursive processes that align with the tenets of fully functioning society theory (FFS). In order to integrate these two theoretical
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To support or to boycott: a public segmentation model in corporate social advocacy Journal of Public Relations Research (IF 1.897) Pub Date : 2020-12-28 Cheng Hong, Cong Li
ABSTRACT This study proposes a theoretical model that provides a segmentation method of publics based on their cognitive, affective, and behavioral responses toward corporate social advocacy (CSA). As one of the initial efforts in building a theory of CSA in public relations scholarship, the model segments consumers based on three outcome variables – boycott intention, purchase intention, and corporate
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The association spillover mechanism of CSR crises: evidence from the Uber case Journal of Public Relations Research (IF 1.897) Pub Date : 2020-12-23 Zifei Fay Chen, Weiting Tao
ABSTRACT Drawing on insights from the corporate ability (CA) and corporate social responsibility (CSR) associations framework, the associative network theory (ANT) of memory, and crisis communication literature on the CA-CSR crisis typology, this study examines the impact of CSR crises on stakeholders’ responses via the underlying mechanism of the spillover from CSR onto CA associations. Using the
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Contingent organization-public relationship (COPR) matters: reconciling the contingency theory of accommodation into the relationship management paradigm Journal of Public Relations Research (IF 1.897) Pub Date : 2020-10-19 Yang Cheng
ABSTRACT Although the relational approach has been a focus in many published public relations studies, the dynamic and longitudinal aspects of relationships deserve more exploration. Through explicating and examining the concept of contingent organization-public relationship (COPR) in two empirical studies, this article investigates relationships between corporations and activist publics, and provides
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Delving for diamonds Journal of Public Relations Research (IF 1.897) Pub Date : 2020-08-18 Bey-Ling Sha
Serving as editor-in-chief of the Journal of Public Relations Research has felt at times like diamond-mining (minus the child labor). Few manuscripts arrive as polished gems ready to be typeset int...
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Examining the joint impact of relationship norms and service failure severity on consumer responses Journal of Public Relations Research (IF 1.897) Pub Date : 2020-08-18 Zongchao Li, Weiting Tao, Linwan Wu
ABSTRACT This study investigates consumers’ attitudinal and behavioral outcomes after service failure encounters with companies with which they have previously established good relationships. It indicates that conformity with or violation of relationship norms guides consumers’ decision making, and that their subsequent attitudinal and behavioral outcomes further depend on the severity of the service
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Explicating the social constructionist perspective on crisis communication and crisis management research: a review of communication and business journals Journal of Public Relations Research (IF 1.897) Pub Date : 2020-08-18 Hui Zhao
There is a growing body of literature concerning the social construction of crisis. This study aimed to clarify inconsistencies regarding the social constructionist perspective by examining how the...
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Issues, identity salience, and individual sense of connection to organizations: an identity-based approach Journal of Public Relations Research (IF 1.897) Pub Date : 2020-08-18 Sifan Xu
Based on the identity framework (social identity theory and self-categorization theory), this study proposes an identity-based approach to organization-public relationships. A pilot study and a 3 (...
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Organizational resilience and employee work-role performance after a crisis situation: exploring the effects of organizational resilience on internal crisis communication Journal of Public Relations Research (IF 1.897) Pub Date : 2020-06-08 Young Kim
ABSTRACT The purpose of this study is to explore the positive outcomes of organizational resilience to see how resilient employees can support an organization by adapting to and initiating changes during the recovery process following a crisis. This study focuses on organizational resilience generated by employees, as a resilient system, through their psychological ability and positive communication
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The problem of intersectionality as an approach to digital activism: the Women’s March on Washington’s attempt to unite all women Journal of Public Relations Research (IF 1.897) Pub Date : 2020-01-24 Jennifer Vardeman, Amanda Sebesta
ABSTRACT This study examined the convergence of activism and intersectionality to understand how communicators create messages about social justice issues using social media. This is particularly relevant for public relations today, as digital activism almost ubiquitously involves bringing together conflicting publics who are active and social media-savvy, meanwhile maintaining an organizational brand/mission
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President Trump vs. CEOs: a comparison of presidential and corporate agenda building Journal of Public Relations Research (IF 1.897) Pub Date : 2020-01-23 Xiaomeng Lan, Sofiya Tarasevich, Pamala Proverbs, Barbara Myslik, Spiro Kiousis
ABSTRACT The purpose of this study was to compare the agenda-building influence of President Trump and CEOs in communicating about a number of political and social issues. Through a content analysis of the president’s (N = 63) and business leaders’ (N = 234) information subsidies and news coverage (N = 270), evidence was found repeatedly supporting the president’s first, second, and third levels of
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The employee experience: how employees make meaning of employee engagement Journal of Public Relations Research (IF 1.897) Pub Date : 2020-01-05 Laura L. Lemon
ABSTRACT This study sought to understand the lived experiences of employees by taking a co-creational approach to examine how employees make meaning of employee engagement. Phenomenological interviews (n = 32) revealed that engagement starts with dialogue supported by active listening. Formal internal communication emerged from the data as a contributor to meaning-making, but not to the extent the
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An overview of Middle East public relations practice, education, and research from isolation to globalization Journal of Public Relations Research (IF 1.897) Pub Date : 2019-11-06 Pam Creedon, Mai Al-Khaja
ABSTRACT Public relations has a critical role in addressing culture difference and enhancing research outreach. An analysis of practice, education and research in Middle East provides an exemplar of the need to move the discipline’s scholarship from global isolation to cultural inclusivity. A review of current scholarship in the discipline's journals documents the preeminence of “Western” theory. Research
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To leave or not to leave: the effects of perceptions of organizational justice on employee turnover intention via employee-organization relationship and employee job engagement Journal of Public Relations Research (IF 1.897) Pub Date : 2019-10-23 Minjeong Kang, Minjung Sung
ABSTRACT This study examined the effects of perceptions of organizational justice on the quality of relationships between employees and organizations, employee job engagement, and subsequent effects on employee turnover intention. Drawing from two complementary approaches (relationship management and human resources management perspectives), the current study proposed a model of employee turnover intention
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Toward excellence in public relations: identifying practices and barriers in Kuwaiti corporate, governmental and non-profit organizations Journal of Public Relations Research (IF 1.897) Pub Date : 2019-10-17 Manaf Bashir
ABSTRACT This study aimed to examine the applicability of the Excellence principles in Kuwait, generating insights into factors that affect the practice of strategic public relations management across corporate, governmental and nonprofit organizations. The findings, based on 21 semi-structured in-depth interviews with Kuwaiti public relations practitioners, revealed that the public relations profession
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Public relations in the Middle East: an editorial introduction Journal of Public Relations Research (IF 1.897) Pub Date : 2019-10-12 Ganga S. Dhanesh, Gaelle P. Duthler
(2019). Public relations in the Middle East: an editorial introduction. Journal of Public Relations Research: Vol. 31, Special Issue on Public Relations in the Middle East, pp. 71-83.
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Introducing the Strata Approach to Dialogue Analysis (SADA): the case of political NGOs in Israel Journal of Public Relations Research (IF 1.897) Pub Date : 2019-10-08 Clila Magen, Ruth Avidar
ABSTRACT While research on dialogue has been flourishing over the past few decades, critics contend that this scholarship often misses the core philosophical idea of dialogue, focusing instead on the absence or presence of dialogic principles in various organizational settings. This study has both empirical and methodological objectives: a) to solve a built-in lacuna in on-going dialogue research that
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Editor’s essay: committing to community Journal of Public Relations Research (IF 1.897) Pub Date : 2019-08-07 Bey-Ling Sha
(2019). Editor’s essay: committing to community. Journal of Public Relations Research: Vol. 31, No. 1-2, pp. 1-4.
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Effects of online rumors on attribution of crisis responsibility and attitude toward organization during crisis uncertainty Journal of Public Relations Research (IF 1.897) Pub Date : 2019-07-30 Elmie Nekmat, Dewei Kong
ABSTRACT This study expands the situational crisis communication theory (SCCT) with rumor theory to examine the influence of online rumors on attribution of organizational crisis responsibility and attitude toward organization during a period of crisis uncertainty. Controlling for crisis issue involvement, findings from a three-group with control online experiment (N = 366) revealed that people tend
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Grounding Twenty-first-Century Public Relations Praxis in Aristotelian Ethos Journal of Public Relations Research (IF 1.897) Pub Date : 2019-06-27 Dominic Maximilian Ofori
ABSTRACT By grounding public relations praxis in Aristotelian ethos, practitioners can function as liaison officers with balanced perspectives, capable of co-creating meaning with both client organizations and their publics between whom experts are hired to facilitate mutually beneficial relationships. This approach locates persuasion at the nexus of speaker ethos in the public relations process. It
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Engaged at work? An employee engagement model in public relations Journal of Public Relations Research (IF 1.897) Pub Date : 2019-03-21 Hongmei Shen, Hua Jiang
ABSTRACT Engagement has emerged as an important concept in public relations scholarship. Yet a theoretically informed model with a clear and coherent explication of the construct is still lacking. By situating our study in the internal organizational context, we provided an updated conceptualization and operationalization of employee engagement, proposing a strategy-engagement-behavior three-step employee
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Growth of public relations research networks: a bibliometric analysis Journal of Public Relations Research (IF 1.897) Pub Date : 2019-03-17 Eyun-Jung Ki, Yorgo Pasadeos, Tugce Ertem-Eray
ABSTRACT This research reported and expanded on a 6-year citation study of published scholarly research in public relations that occurred between 2010 and 2015. This analysis built on the work of Pasadeos and his collaborators, who examined the literature’s most-cited works from the 2000s and 1990s, respectively, and studied the field’s research network. Moreover, this study expanded the scope of coverage
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Editor’s essay: From anxiety to action Journal of Public Relations Research (IF 1.897) Pub Date : 2019-02-18 Bey-Ling Sha
(2018). Editor’s essay: From anxiety to action. Journal of Public Relations Research: Vol. 30, No. 5-6, pp. 179-183.
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Hierarchical consistency of strategies in image repair theory: PR practitioners’ perceptions of effective and preferred crisis communication strategies Journal of Public Relations Research (IF 1.897) Pub Date : 2018-11-28 Denise P. Ferguson, J. D. Wallace, Robert C. Chandler
ABSTRACT Drawing from image repair theory and situational crisis communication theory, this study advances crisis communication theory by analyzing nearly 800 public relations professionals’ perceptions of 15 image repair strategies. A national sample of US public relations professionals evaluated communication strategies for their effectiveness and preference for use in three crisis scenarios (accidents
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The influence of distal antecedents on organization-public relationships Journal of Public Relations Research (IF 1.897) Pub Date : 2018-11-20 Trent Seltzer, Nicole Lee
ABSTRACT This study proposed a conceptual model of organization-public relationships (OPRs) that draws distinctions between the distal (enduring individual, organizational, and environmental factors) and proximal (situational individual and organizational behaviors and interactions) antecedents that precede and influence OPR perceptions. Using an online survey of 514 adults residing in the United States
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From concerned citizens to activists: a case study of 2015 South Korean MERS outbreak and the role of dialogic government communication and citizens’ emotions on public activism Journal of Public Relations Research (IF 1.897) Pub Date : 2018-11-05 Minjeong Kang, Jangyul Robert Kim, Heewon Cha
ABSTRACT This study investigated the cognitive-affective-behavioral sequence of public activism by examining the role of citizens’ perception of government dialogic communication during a national pandemic crisis. Through a case study of the 2015 Middle-East respiratory syndrome (MERS) outbreak in South Korea, the results of a survey of 400 South Korean citizens showed that distrust in government and
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Editor’s essay: Identity and/in/of public relations Journal of Public Relations Research (IF 1.897) Pub Date : 2018-10-25 Bey-Ling Sha
(2018). Editor’s essay: Identity and/in/of public relations. Journal of Public Relations Research: Vol. 30, Themed Issue on Identity and Public Relations, pp. 129-133.
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Public relations and social morality as national identity: a cultural-economic examination of the US Government’s fight against venereal disease in the 1920s Journal of Public Relations Research (IF 1.897) Pub Date : 2018-10-15 William Anderson
ABSTRACT A historical case study of how United States Public Health Service (USPHS) officials used public relations in an active attempt to construct meanings within cultural contexts both illuminates and extends the cultural-economic model (CEM) of public relations, which is based on the circuit of culture. The case shows how the CEM would benefit from exploring why practitioners act as they do, as
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Building theory in public relations: Interorganizational relationships as a public relations paradigm Journal of Public Relations Research (IF 1.897) Pub Date : 2018-09-19 Mary Ann Ferguson
ABSTRACT This article suggests that agreement on a paradigm focus for public relations scholarship would greatly enhance the probability of productive theory development. The author argues, influenced by Thomas Kuhn, that until those who call themselves public relations scholars come to agreement on the focus of public relations research and theory development, there may be much activity we call research
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Challenging the dialogic promise: how Ben & Jerry’s support for Black Lives Matter fosters dissensus on social media Journal of Public Relations Research (IF 1.897) Pub Date : 2018-08-08 Erica Ciszek, Nneka Logan
ABSTRACT Within digital landscapes, public relations research suggests organizations and publics do not always operate in ways that scholars originally predict. Fitting with the theme of this special issue, this article challenges consensus-driven orientations of dialogue, embracing the postmodern concept of dissensus and critically contesting the dialogic promise of digital communication through a
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A bibliometric analysis of dialogue and digital dialogic research: mapping the knowledge construction and invisible colleges in public relations research Journal of Public Relations Research (IF 1.897) Pub Date : 2018-08-02 Jordan Morehouse, Adam John Saffer
ABSTRACT Taking a network perspective, this study uses a series of bibliometric analyses to systematically examine public relations scholarship on dialogue and digital dialogic communication. We examine the knowledge construction and invisible college networks to identify the prominent scholars and publications that inform current thinking in this area of scholarship. Our analyses of 157 journal articles
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Social presence and digital dialogic communication: engagement lessons from top social CEOs Journal of Public Relations Research (IF 1.897) Pub Date : 2018-07-30 Linjuan Rita Men, Wan-Hsiu Sunny Tsai, Zifei Fay Chen, Yi Grace Ji
ABSTRACT This study expands the conceptual framework of dialogic communication on social media by incorporating a social dimension via social presence. Through a content analysis, we explored how dialogic internet principles and social presence strategies were implemented in top social CEOs’ Facebook posts to generate public engagement outcomes. Results showed that top social CEOs used a variety of
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On the relationship between dialogic communication and corporate social performance: advancing dialogic theory and research Journal of Public Relations Research (IF 1.897) Pub Date : 2018-07-30 Nur Uysal
ABSTRACT This study aims to advance our understanding of the implicit relationship between dialogic communication and corporate social performance (CSP). The study builds and tests a theoretical model that conceptually links the dialogic theory framework with the concept of CSP in management. Using the KLD CSP dataset, the study constructed a sample of S&P 500 petro-chemical companies (N = 106) with
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Notes on a dialogue: twenty years of digital dialogic communication research in public relations Journal of Public Relations Research (IF 1.897) Pub Date : 2018-07-24 Erich J. Sommerfeldt, Aimei Yang
(2018). Notes on a dialogue: twenty years of digital dialogic communication research in public relations. Journal of Public Relations Research: Vol. 30, Digital Dialogic Public Relations, pp. 59-64.
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Understanding immigrant internal publics of organizations: Immigrant professionals’ adaptation and identity development Journal of Public Relations Research (IF 1.897) Pub Date : 2018-07-10 Lan Ni, Qi Wang, Anushree Gogate
ABSTRACT Immigrant professionals (IPs) compose important internal publics in U.S. organizations. This study examined the processes of intercultural identity development through IPs’ stress, adaptation, and intercultural communication competence, as well as the outcomes of such identity development. Twenty-three interviews with Indian IPs in a major southern cosmopolitan area in the United States revealed
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Acknowledgments Journal of Public Relations Research (IF 1.897) Pub Date : 2018-05-23
(2018). Acknowledgments. Journal of Public Relations Research: Vol. 30, No. 1-2, pp. 57-58.
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Editor’s essay: Thoughts on theory Journal of Public Relations Research (IF 1.897) Pub Date : 2018-05-23 Bey-Ling Sha
(2018). Editor’s essay: Thoughts on theory. Journal of Public Relations Research: Vol. 30, No. 1-2, pp. 1-4.
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A systematic analysis of research applying ‘principles of dialogic communication’ to organizational websites, blogs, and social media: Implications for theory and practice Journal of Public Relations Research (IF 1.897) Pub Date : 2018-04-19 John G. Wirtz, Thais M. Zimbres
ABSTRACT The purpose of this study was to analyze peer-reviewed research that applied principles of dialogic communication to organizational websites, blogs, and social media. We identified 79 relevant studies and found that 83% reported the results of a content analysis. Only 25% of studies presented a theoretical implication; 75% discussed practical implications. Future research must distinguish
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Queering PR: Directions in theory and research for public relations scholarship Journal of Public Relations Research (IF 1.897) Pub Date : 2018-03-20 Erica Ciszek
ABSTRACT This article presents an historical overview of queer activism and inquiry, advocating for queer theorizing in public relations, and outlining future directions for theory building. It proposes making public relations theory queer (challenging the heterosexist foundations and presumptions that constitute theory in public relations) and queering public relations theory (challenging the discomfort
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EOV Editorial Board Journal of Public Relations Research (IF 1.897) Pub Date : 2018-03-15
(2017). EOV Editorial Board. Journal of Public Relations Research: Vol. 29, No. 6, pp. 311-311.
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Editor’s essay: Language in research Journal of Public Relations Research (IF 1.897) Pub Date : 2018-03-15 Bey-Ling Sha
(2017). Editor’s essay: Language in research. Journal of Public Relations Research: Vol. 29, No. 6, pp. 255-258.
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Relationship Cultivation in Public Diplomacy: A Qualitative Study of Relational Antecedents and Cultivation Strategies Journal of Public Relations Research (IF 1.897) Pub Date : 2018-02-16 Leysan Khakimova Storie
ABSTRACT Political public relations and public diplomacy both focus on managing communication to build and maintain relationships for a political purpose. Public diplomacy focuses on foreign publics and involves governments and organizations seeking to build relationships internationally. This study explored relationship cultivation, i.e., the process of initiating, nurturing positive, and recovering
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Editor’s Essay: Political Tolerance Versus Tolerant Politics Journal of Public Relations Research (IF 1.897) Pub Date : 2018-01-22 Bey-Ling Sha
(2017). Editor’s Essay: Political Tolerance Versus Tolerant Politics. Journal of Public Relations Research: Vol. 29, Political Public Relations, pp. 195-199.
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Testing an environmental framework for understanding public relations practitioners’ orientation toward relationship management Journal of Public Relations Research (IF 1.897) Pub Date : 2017-12-11 Seow Ting Lee, Amanda Kee
ABSTRACT This study offers an alternative conceptual framework for an integrated understanding of public relations practice globally. It investigates the relationships between political, economic, and media constructs and relationship management in public relations by building upon an environmental framework for understanding public relations. Based on a survey of public relations practitioners in
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Elaborating the halo effect of SCCT: how and why performance history affects crisis responsibility and organizational reputation Journal of Public Relations Research (IF 1.897) Pub Date : 2017-12-05 Jarim Kim
ABSTRACT This study explored how and why a halo effect occurred during a food-related crisis in South Korea. The research questions were framed using situational crisis communication theory. A qualitative research method involving 16 in-depth interviews revealed that the good performance history of the company involved in the crisis caused people to attribute less responsibility to the organization
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Credibility or Credulity? Examining Political Organization-Public Relationships in an Election of Interloping Candidates Journal of Public Relations Research (IF 1.897) Pub Date : 2017-11-08 Kaye D. Sweetser, Nicholas Browning
ABSTRACT This national online survey (N = 493) examined the political organization-public relationship (POPR) that voters perceived with their own political party and their opposing political party, as well as voters’ assessment of the credibility of candidates running for president during the primary season of the 2016 election. Results indicated that although credibility assessment of one’s own party’s
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What’s not to Like?: A Qualitative Study of Young Women Politicians’ Self-Framing on Twitter Journal of Public Relations Research (IF 1.897) Pub Date : 2017-10-20 Susan Fountaine
ABSTRACT Twitter provides women politicians with a platform for practising political public relations and the opportunity to circumvent traditional barriers to their visibility. To explore how young women use Twitter to frame themselves during election campaigns, this study undertook a thematic analysis of tweets sent by politicians Nikki Kaye and Jacinda Ardern during New Zealand’s 2014 general election
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Editor’s essay: Relationship matters Journal of Public Relations Research (IF 1.897) Pub Date : 2017-09-28 Bey-Ling Sha
(2017). Editor’s essay: Relationship matters. Journal of Public Relations Research: Vol. 29, No. 4, pp. 137-140.
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Motivation with misinformation: Conceptualizing lacuna individuals and publics as knowledge-deficient, issue-negative activists Journal of Public Relations Research (IF 1.897) Pub Date : 2017-09-11 Arunima Krishna
ABSTRACT As fake news continues to abound on the Internet, the need for theorizing on the impact of misinformation on individuals’ perceptions of various social issues is dire. Using the issue of vaccine negativity in the United States, this study proposes the idea of lacuna individuals as issue-specific active publics holding negative attitudes and having deficient issue-specific knowledge. Results
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When the relationships fail: A microperspective on consumer responses to service failure Journal of Public Relations Research (IF 1.897) Pub Date : 2017-08-16 Zongchao Cathy Li, Don Stacks
ABSTRACT This article investigated the consumer response mechanism in a service failure context. A service failure response model was introduced that incorporated emotive antecedents, a mediation process, and 4 behavioral outcomes. Data were collected via an online survey (N = 371) and further analyzed using the structural equation modeling approach. The results confirmed the service failure response
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Exploring public relations challenges in compounding crises: The pariah effect of toxic trailers Journal of Public Relations Research (IF 1.897) Pub Date : 2017-08-01 Shari R. Veil, Kathryn E. Anthony
ABSTRACT This study examined the distinct exigency of a compounding crisis, a crisis that occurs in close succession to another (potentially unrelated) crisis before an organization has had the opportunity to rebuild legitimacy. Specifically, we identified the public relations challenges faced by the US Federal Emergency Management Agency during the formaldehyde travel trailer crisis and examined how
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Editor’s essay: Change and resistance Journal of Public Relations Research (IF 1.897) Pub Date : 2017-06-30 Bey-Ling Sha
(2017). Editor’s essay: Change and resistance. Journal of Public Relations Research: Vol. 29, No. 2-3, pp. 69-72.
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Exploring trust and distrust as conceptually and empirically distinct constructs: Association with symmetrical communication and public engagement across four pairings of trust and distrust Journal of Public Relations Research (IF 1.897) Pub Date : 2017-06-30 Minjeong Kang, Young Eun Park
ABSTRACT Existing relationship research has interpreted low trust as being equivalent to high distrust and high trust as the evidence of low distrust, which has failed to capture the full scope of the functions of trust and distrust in organization–public relationships. Recent research in this area suggests that trust and distrust might simultaneously exist during relational interactions and might
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Employee communication, job engagement, and organizational commitment: A study of members of the Millennial Generation Journal of Public Relations Research (IF 1.897) Pub Date : 2017-06-01 Justin Walden, Eun Hwa Jung, Catherine Y. K. Westerman
ABSTRACT The purpose of this study was to explore the relationship between job engagement and two key components of employee-organization relationships (EOR). Findings from a survey of members of the Millennial Generation (N = 539) in the United States indicate that job engagement mediates the relationship between employee communication and organizational commitment. It is concluded that when employees
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Acknowledgments Journal of Public Relations Research (IF 1.897) Pub Date : 2017-03-13
(2017). Acknowledgments. Journal of Public Relations Research: Vol. 29, History of Public Relations, pp. 67-68.
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Building a religious brand: Exploring the foundations of the Church of Scientology through public relations Journal of Public Relations Research (IF 1.897) Pub Date : 2017-03-13 Cylor Spaulding, Melanie Formentin
ABSTRACT Although L. Ron Hubbard is known for founding the Church of Scientology, he is not generally considered a public relations practitioner. However, his efforts to practice the discipline to advance Scientology are documented in Church publications. Unlike examinations of older religions, which require reinterpretations of activities through a public relations lens, existing Church documents
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Social movements and public relations in the early twentieth century: How one group used public relations to curtail venereal disease rates Journal of Public Relations Research (IF 1.897) Pub Date : 2017-03-13 William B. Anderson
ABSTRACT A case study of the American Social Hygiene Association (ASHA) campaign to craft a national vision for social health showed that the group used public relations-like strategies to, as one of their officials said, “crystallize public opinion” years before Edward Bernays wrote a book of the same title. Although these efforts might not have been labeled public relations at the time, this study
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