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Editor’s Essay: Reflections, Resolutions, and Outlook for the New Year Journal of Public Relations Research (IF 4.167) Pub Date : 2024-02-08 Sung-Un Yang
Published in Journal of Public Relations Research (Vol. 36, No. 1, 2024)
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Channeling Employees’ Positive Moral Emotions in CEO Activism: The Role of Care-Oriented Leadership Communication Journal of Public Relations Research (IF 4.167) Pub Date : 2024-02-12 Yi Grace Ji, Weiting Tao
CEO activism has the potential to inspire employees’ activism and engender a broad societal impact. Yet, few studies have provided empirical evidence exploring the impact of CEO activism on employe...
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Navigating Artificial Intelligence, Public Relations and Race Journal of Public Relations Research (IF 4.167) Pub Date : 2024-02-05 Nneka Logan, Damion Waymer
This article contributes to theory building in public relations by responding to calls for more public relations research on the social, cultural and ethical implications of AI as it explores the r...
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Maximizing the Public Relations Agency—Client Relationship in the Sports Industry Journal of Public Relations Research (IF 4.167) Pub Date : 2024-01-31 Argyro Elisavet Manoli, Peter Keefe, Ian R. Hodgkinson
Despite the undoubted importance of Public Relations (PR) in the sport industry and the increasing reliance on external PR agencies, the study of the PR agency – client relationship within this con...
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Organizations with True Heart: The Role of Organizational Identity in Shaping Consumer Attributions of Corporate Responsibility to Race (CRR) Motives Journal of Public Relations Research (IF 4.167) Pub Date : 2024-01-01 Jo-Yun Li, Yeunjae Lee, Weiting Tao, Dongqing Xu, Enzhu Dong
Guided by literature in the theory of corporate responsibility to race, organizational identity theory, and attribution theory, this study investigates the role of preexisting organizational identi...
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Visual Public Relations and User Fantasies on Facebook: The Case of an African Presidential Inauguration During the COVID-19 Pandemic Journal of Public Relations Research (IF 4.167) Pub Date : 2023-12-18 Nana Kwame Osei Fordjour, David Weiss, Timothy Kwakye Karikari
Responding to calls for more visual rhetorical studies in public relations, in this research, we extend Symbolic Convergence Theory to analyze the photographs posted on Facebook by the President of...
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Wrangling in the Marketplace or Bartering in the Bazaar? Adapting Metaphors for Public Relations’ Societal Role Journal of Public Relations Research (IF 4.167) Pub Date : 2023-11-30 Sarah A. Aghazadeh, Luke Capizzo, Natalie T. J. Tindall
The marketplace of ideas metaphor has long influenced how scholars and practitioners understand public relations’ role in U.S. discourse and democratic society, yet it is rarely questioned. We argu...
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Beyond Dyadic Organization–Public Relationships: Proposing the Devotional-Promotional Relational Engagement Model Journal of Public Relations Research (IF 4.167) Pub Date : 2023-09-27 Jordan Morehouse
Relationships are complex, multifaceted, and complicated phenomena, both in practice and study. Additionally, while research regarding the ways in which religious organizations practice public rela...
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Public Relations Strategizing: A Theoretical Framework for Understanding the Doing of Strategy in Public Relations Journal of Public Relations Research (IF 4.167) Pub Date : 2023-09-20 Rickard Andersson
Strategy is considered one of the most central concepts in public relations research and practice. However, public relations strategizing, i.e., the doing of strategy, remains a black-box concept i...
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How Perceptions of Dialogic Communication and Authenticity of CSR Communication Lead to Trust and Brand Loyalty Through Online Brand Community Engagement Intention Journal of Public Relations Research (IF 4.167) Pub Date : 2023-09-04 Joon Soo Lim, Hua Jiang
ABSTRACT This study investigates the relationship between the perceived quality of dialogic CSR communication and perceived trust and brand loyalty. It explores the potential mediation of online brand community engagement (OBCE) intention and the perceived authenticity of CSR communication in this relationship. A survey was conducted using a representative sample of US adult consumers (N = 1,022).
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Moral Orientations and Traits of Public Relations Exemplars Journal of Public Relations Research (IF 4.167) Pub Date : 2023-08-31 Patrick Lee Plaisance, Marlene Neill, Jin Chen
This moral psychology study surveys the College of Fellows of the Public Relations Society of America to examine morally relevant features and motivations. Using the Moral Foundations Theory assess...
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Charting Theoretical Directions for DEI in Public Relations Journal of Public Relations Research (IF 4.167) Pub Date : 2023-08-29 Dean Mundy, Nilanjana Bardhan
Published in Journal of Public Relations Research (Vol. 35, No. 5-6, 2023)
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Branding Neurodiversity: A Critical Discourse Analysis of Communicative Capitalism and Change Empowerment Among Neurodiversity Workforce Intermediaries Journal of Public Relations Research (IF 4.167) Pub Date : 2023-08-23 Scott E. Branton, Astrid M. Villamil, Joel Lansing Reed
This study explores the critical nexus of communicative capitalism, neurodiverse employment, and DEI in public relations research. Through a critical discourse analysis of the owned and shared medi...
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Combating Race-Related Hate Speech: The Role of Symmetrical Communication in Addressing Racism through Perceptual and Behavioral Outcomes Journal of Public Relations Research (IF 4.167) Pub Date : 2023-08-23 Lan Ni, Yan Huang, Weidong Shi
This project examined the role of the symmetrical communication dimension in mitigating race-related hate speech. Integrating research in race, racism, DEI, symmetrical communication, cultural comp...
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How Emotions Can Enhance Crisis Communication: Theorizing Around Moral Outrage Journal of Public Relations Research (IF 4.167) Pub Date : 2023-08-07 W. Timothy Coombs, Elina R. Tachkova
Research and practice have noted the existence of what have been termed sticky crises. Sticky crises are extraordinary because they create uniquely challenging situations for crisis managers (Reber...
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Roles of Crisis Memory Narratives in Public Health Crisis Responses: An Experimental Study Based on the Stimulus-Organism-Response Theory Journal of Public Relations Research (IF 4.167) Pub Date : 2023-07-25 Xing Zhang
When a new crisis occurs, narratives surrounding past crises are often intensively created and shared on social media, which together form a kind of crisis memory in current crisis communication an...
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Automated Linguistic and Visual Content Analysis of Diversity, Equity, and Inclusion Perspectives in Advertising and Public Relations Program Websites Journal of Public Relations Research (IF 4.167) Pub Date : 2023-07-25 Vaibhav Shwetangbhai Diwanji, Yvonnes Chen, Joseph Erba
Guided by culturally responsive pedagogy (CRP), this study used automated linguistic and AI-enabled visual analyses to examine representations of diversity, equity, and inclusion (DEI) in text and ...
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Social Identity Signaling in Public Relations: Job Pursuit Intention among Students With Marginalized Racial and Ethnic Identities and Queer Identities Journal of Public Relations Research (IF 4.167) Pub Date : 2023-07-24 Solyee Kim
This study is one of the first research investigations that examined the effectiveness of DEI cues on a fictitious public relations agency’s website in attracting early-career practitioners with ma...
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Hot Issue Publics in the New Media Age: An Analysis of the Charlotte Protest Journal of Public Relations Research (IF 4.167) Pub Date : 2023-07-14 Tiffany D. Gallicano, Ryan Wesslen, Jean-Claude Thill, Zhuo Cheng, Samira Shaikh
People who suddenly take interest in a social movement because it is in the media spotlight are members of the hot issue public, whereas the enduring public has an ongoing interest in the issue aft...
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Issues, Publics, Organizations, and Personal Networks: Toward an Integrated Issue Engagement Model Journal of Public Relations Research (IF 4.167) Pub Date : 2023-07-07 Yan Qu, Adam J. Saffer
ABSTRACT This study examines publics’ issue engagement to extend theory building about publics regarding their sociological dynamics. Integrating the situational theories, the framework of engagement, organization–public relationships, and personal networks, this study constructs an issue engagement model consisting of cognitive and affective issue engagement, issue engagement with organizations, and
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Leading the Charge: Female Leaders Advance DEI Initiatives through Employee Empowerment Journal of Public Relations Research (IF 4.167) Pub Date : 2023-06-30 Kati Tusinski Berg, Katharine E. Miller
Today the public relations industry faces the challenge of championing and executing diversity, equity, and inclusion (DEI) efforts. Women leaders in public relations are well situated to do this w...
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Engaging Employees Via an Inclusive Climate: The Role of Organizational Diversity Communication and Cultural Intelligence Journal of Public Relations Research (IF 4.167) Pub Date : 2023-06-22 Linjuan Rita Men, Yufan Sunny Qin, Renee Mitson, Patrick Thelen
This study aims to advance research on internal communication and employee engagement by exploring the role of diversity communication. Specifically, this study tested a conceptual model that links...
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Refined by Fire: Examining Acculturation, Resilience, and Crucible Experiences of U.S. Latinas in Public Relations Journal of Public Relations Research (IF 4.167) Pub Date : 2023-06-15 Rosalynn A. Vasquez, Marlene S. Neill
The purpose of this study is to examine how crucible experiences (i.e. transformative life experiences) influence the leadership development of U.S. Latinas in public relations. Through 24 in-depth...
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Hospitals with a Tarnished Reputation: Stealing Thunder, Concealment Intention, and Learning from an Organizational and Industrial History of Crisis Concealment Journal of Public Relations Research (IF 4.167) Pub Date : 2023-05-29 Hui-Chung Yao, I-Ling Ling, Chihyi Liu, Jun-Fang Liao
This study investigates how disclosure type and disclosure time have impacts on organizational reputation when medical negligence occurs and whether the mechanism of concealment intention and offen...
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“We Care About How You Dialogue With Your Employees:” The Effects of Bottom-Up CSR Through the Lens of Dialogic Communication Journal of Public Relations Research (IF 4.167) Pub Date : 2023-05-22 Katie Haejung Kim, Hao Xu, Hyejoon Rim
ABSTRACT The current study examines the effects of a bottom-up CSR approach, as compared to a top-down CSR approach, on consumer publics’ evaluation of CSR practices. By applying dialogic communication as a theoretical lens, this study also investigates the mediating effects of perceived dialogic organizational – employee communication in such relationships. Through a between-subject online experiment
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Power Imbalances and Contested Notions of the Nation: Latin American Nation Branding Through the Lens of the Cultural-Economic Model of Public Relations Journal of Public Relations Research (IF 4.167) Pub Date : 2023-04-25 Pablo Miño
Public relations scholars have advocated for a functionalist outlook on nation branding, focused on the effectiveness of campaigns that promote diverse national identities and cultures abroad. Howe...
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Ventriloquizing Institutional Ethos: Social Issues Management, Internal Public Relations, and the Institutionalization of Neoliberalism and Whiteness in U.S. Universities’ Diversity Discourse Journal of Public Relations Research (IF 4.167) Pub Date : 2023-04-06 Drew T. Ashby-King, Lindsey B. Anderson
The way organizations communicate about socio-political issues, such as racism and diversity, has become increasingly visible following the racial reckoning of 2020. This study examines the diversi...
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Protecting Against Disinformation: Using Inoculation to Cultivate Reactance Towards Astroturf Attacks Journal of Public Relations Research (IF 4.167) Pub Date : 2023-04-06 Courtney D. Boman
ABSTRACT The theoretically-driven inoculation strategy has increasingly become used to counter disinformation regarding pivotal societal issues such as COVID-19 and climate change. The current study examines its ability to cultivate psychological reactance toward unethical public relations attacks called astroturf, ultimately making the disinformation less persuasive. To do so, a between-subjects online
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Why Relationships Fail: Donor Insights on Defining and Understanding Successes and Failures in Nonprofit Stewardship Journal of Public Relations Research (IF 4.167) Pub Date : 2023-04-04 Virginia S. Harrison
ABSTRACT Stewardship in public relations is how nonprofits deepen relationships with donors over time. However, reality has demonstrated many instances where organization-donor relationships still fail despite communication. This study takes a unique look at the practice of stewardship in public relations by examining why some donor-nonprofit relationships are unsuccessful. Drawing upon theories of
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Researcher Responsibility to Diversity and Inclusion in Public Relations and Social Scientific Research: A Call for More Inclusive Research and Researcher Participation Journal of Public Relations Research (IF 4.167) Pub Date : 2023-03-31 Damion Waymer, Kenon A. Brown, Joshua Jackson
Public relations researchers make inferential claims about populations based on analysis and evaluation of data they have collected from smaller samples of people. A question that has been raised i...
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A Test of a Dual Model of Positive and Negative EORs: Dialogic Employee Communication Perceptions Related to Employee-Organization Relationships and Employee Megaphoning Intentions1 Journal of Public Relations Research (IF 4.167) Pub Date : 2023-03-29 Minjeong Kang, Ejae Lee, Young Kim, Sung-Un Yang
ABSTRACT This study investigated how employees’ perceptions of an organization’s dialogic employee communication influence their evaluations of their positive and negative relationships with the organization. The study further examined how employees’ relationship assessments could drive their intentions for positive and negative megaphoning about their organizations. To test the differentiating effects
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Exploring Public Relations Research Topics and Inter-Cluster Dynamics Through Computational Modeling (2010-2020): A Study Based on Two SSCI Journals Journal of Public Relations Research (IF 4.167) Pub Date : 2023-03-07 Alvin Zhou, Luke W. Capizzo, Tyler G. Page, Elizabeth L. Toth
ABSTRACT This project addresses the evolution of public relations research over the past decade by examining its two SSCI-indexed journals with methods that can reveal the influence of multiple categories of research clusters. Modeling the full text of all 1,293 published articles in Public Relations Review (PRR) and the Journal of Public Relations Research (JPRR) from 2010 to 2020 (7,400,685 words)
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How Does Internal Brand Communication Affect Organizational Outcomes? The Mediating Roles of Brand Identification and Employee Behaviors Journal of Public Relations Research (IF 4.167) Pub Date : 2023-02-27 Sojeong Kim, Jarim Kim
ABSTRACT Using a survey of 400 full-time employees in Korea, this study investigates the underlying processes through which internal brand communication influences organizational outcomes. Specifically, the study examines how internal brand communication influences turnover intentions through brand identification and employees’ in-role and innovative behaviors. The analysis showed that internal brand
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Investigating Stakeholders’ Reactions to Crises in the Nonprofit Sector Through the Lens of Social Identity Theory Journal of Public Relations Research (IF 4.167) Pub Date : 2023-02-02 Liang Ma
ABSTRACT Social identity theory (SIT) suggests that organizations fulfill stakeholders’ psychological needs by meeting their self-definitional needs. Different crises may undermine such psychological fulfillment to varying degrees and lead stakeholders to react differently to the crises. This study examined the intersection of SIT and crisis communication in the context of social-cause-related nonprofit
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Fostering Organization-Public Relationships Through Openness and Engagement: A Meta-Analysis Journal of Public Relations Research (IF 4.167) Pub Date : 2023-02-01 Mengqi Monica Zhan, Xinyan Zhao
ABSTRACT The accumulating literature regarding antecedents of organization-public relationships (OPRs) has been mixed. This study employed a meta-analytic method to synthesize the roles of organizational openness and publics’ engagement behaviors quantitatively and systematically in studies of OPRs. The results showed that the corrected mean correlations ( ρ‾) between organizational openness and OPRs
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The Concentric Firestorm: A Qualitative Study of Black Lives Matter Activism and the COVID-19 Pandemic Journal of Public Relations Research (IF 4.167) Pub Date : 2023-01-11 Tiffany D. Gallicano, Olivia Lawless, Abagail M. Higgins, Samira Shaikh, Sara Levens
ABSTRACT The combination of a global pandemic and an ignited social justice movement created a digital environment in which people turned to social media to navigate a concentric firestorm fueled by both the Black Lives Matter movement and the COVID-19 pandemic. Through interviews with 25 supporters of the Black Lives Matter movement, we used the circuit of culture to build theory about the production
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The Role of Base Crisis Response and Dialogic Competency: Employee Response to COVID-19 Internal Crisis Communication Journal of Public Relations Research (IF 4.167) Pub Date : 2023-01-03 Yeonsoo Kim, Iccha Basnyat, Shana Meganck
ABSTRACT Informed by crisis communication literature and dialogic communication theory, this study proposed an internal crisis communication model for the COVID-19 pandemic, considering base crisis responses (i.e., instructing information, adjusting information) and dialogic competency (i.e., mutuality, openness) as key variables. Trust in organizational commitment related to the COVID-19 pandemic
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A Cultural Approach to Understanding Publics and their Information Behaviors during COVID-19: Self-Construal and Identity Salience Journal of Public Relations Research (IF 4.167) Pub Date : 2022-12-21 Lan Ni, Hongmei Shen
ABSTRACT Integrating the situational and cross-situational approaches to understanding publics, this study examined cultural antecedents (self-construal and political identity salience) to situational perceptions (problem recognition, involvement recognition, constraint recognition), situational motivation, and key information behavior regarding the COVID-19 pandemic. Results from an online survey
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How Dialogic Vaccine Communication in the Workplace Facilitates Employee Advocacy for COVID-19 Vaccine Uptake Journal of Public Relations Research (IF 4.167) Pub Date : 2022-12-13 Weiting Tao, Yeunjae Lee, Jo-Yun Li, Mu He
ABSTRACT Encouraging employees’ vaccine uptake and motivating their vaccine advocacy are crucial steps to secure workplace health and safety during the current pandemic. Yet, how to achieve those steps remains challenging. To address this challenge, this study examines whether and how companies’ vaccine communication efforts with employees, particularly dialogic communication, can motivate employees’
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Extending civic values in architectures of listening: Arendt, Mouffe and the pluralistic imperative for organizational listening Journal of Public Relations Research (IF 4.167) Pub Date : 2022-10-11 Luke Capizzo, Meredith Feinman
ABSTRACT This conceptual paper introduces the concept of civic listening to augment organizational listening theory and practice. Drawing from critical theorists Arendt and Mouffe, it centers pluralism, agonism, deliberation, and reflection as central to listening and delineates the functions and values of civic listening to add to existing architectures. In doing so it provides additional guidance
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Advocacy and marginality: Considering legitimacy, authenticity, and culture to extend fully functioning society theory Journal of Public Relations Research (IF 4.167) Pub Date : 2022-09-28 Sarah A. Aghazadeh
ABSTRACT Public relations (PR) scholars have highlighted the discipline’s responsibility to advocate for marginalized groups against the backdrop of fully functioning society theory (FFST), which emphasizes how collectives, issues, and ideas undergo appraisal for collective decision-making. What is in need of scholarly inquiry is how marginalized groups struggle to assert the legitimacy and authenticity
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Editor’s essay: Reflecting on OPR research Journal of Public Relations Research (IF 4.167) Pub Date : 2022-09-22 Nicholas Browning, Sung-Un Yang
Published in Journal of Public Relations Research (Vol. 34, No. 5, 2022)
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The effects of leadership in corporate social advocacy on positive employee outcomes Journal of Public Relations Research (IF 4.167) Pub Date : 2022-09-22 Sung-Un Yang, Minjeong Kang, Young Kim, Ejae Lee
ABSTRACT Despite the growing attention to corporate social advocacy in the extant literature, little empirical research has examined the effects of corporate social advocacy in the context of employees. The purpose of this study was to delve into the impact of leadership in corporate social advocacy (CSA) on positive employee outcomes, using data from an online survey of full-time employees working
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Toward a caring government: Advancing ethical government public relations with a care-based relationship cultivation model Journal of Public Relations Research (IF 4.167) Pub Date : 2022-09-19 Chuqing Dong, Jordan Morehouse
ABSTRACT In this study, we explore the potential contribution of care ethics to government-public relationship (GPR) management. Drawing on the ethics of care and relationship management theory, this study examined government communicators’ conceptualizations of care and care-based relationship cultivation strategies by interviewing 32 public relations practitioners working at county government agencies
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Relational constellations in disasters: Theorizing multiparty relationships through ethnographic research Journal of Public Relations Research (IF 4.167) Pub Date : 2022-08-25 Anita Atwell Seate, Brooke Fisher Liu, Samantha Stanley, Yumin Yan, Allison Chatham
ABSTRACT Relationships are essential for a fully functioning society. Through a multi-sited rapid ethnography, we show how the U.S. National Weather Service achieves its mission through a relational constellation of organizational partners (i.e., emergency managers and broadcast media) and active publics in the context of disasters. The findings provide insights into relational tensions that occur
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Analyzing activist organizations as issue managers: Introducing the issue campaign model Journal of Public Relations Research (IF 4.167) Pub Date : 2022-08-11 Chelsea Woods
ABSTRACT Activists and the organizations established to pursue their goals have been influential in shaping public relations theory and practice, including issues management. However, scholars only recently increased efforts to develop a more robust understanding of activist organizations and their communication efforts, including how they can serve as issue managers to incite change at multiple levels
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Locating a narrative paradigm Nexus in the circuit of culture: articulating the anti-proposition 112 public relations campaign in Colorado Journal of Public Relations Research (IF 4.167) Pub Date : 2022-08-01 Danielle Quichocho, Burton St. John
ABSTRACT In the fall of 2018, fracking interests in Colorado initiated a public relations campaign against Proposition 112 – a measure that these interests perceived as an emergent threat to their continued viability. This thematic analysis reviewed the messaging used by the industry and its supporters as it appeared across 1,515 text articles (e.g., news accounts, op-eds, etc.) and 38 Facebook posts
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Fostering employees’ positive change reactions: the role of bridging and buffering strategies Journal of Public Relations Research (IF 4.167) Pub Date : 2022-07-07 Cen April Yue
ABSTRACT This study examined how employees’ perceptions of organizations’ use of bridging and buffering public relations strategies affected their positive responses to organizational change. Drawing from two theoretical frameworks (i.e., social exchange theory and the strategic management of public relations), the current study tested three models that had employees’ openness to change as a mediator
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Harnessing the power of chatbot social conversation for organizational listening: The impact on perceived transparency and organization-public relationships Journal of Public Relations Research (IF 4.167) Pub Date : 2022-06-15 Linjuan Rita Men, Alvin Zhou, Wan-Hsiu Sunny Tsai
ABSTRACT This study presents one of the earliest empirical investigations on how to harness the power of chatbots for improving key public relations outcomes. Specifically, this study integrates the construct of social presence that has been widely studied in the computer-mediated communication literature with the concept of conversational human voice in public relations to conceptualize chatbots’
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Triadic Public-Company-Issue Relationships and Publics’ Reactions to Corporate Social Advocacy (CSA): An Application of Balance Theory Journal of Public Relations Research (IF 4.167) Pub Date : 2022-06-15 Hyejoon Rim, Hao Xu, Chuqing Dong
ABSTRACT Drawing from balance theory, this study examines how publics respond to CSA in terms of their identification with the company and attitude toward the company depending on their balanced state and preexisting company attitude valence. Using real companies, two online experiments were employed by replicating different social issues: abortion and gun legislation. The results showed a greater
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Editor’s essay: a new chapter Journal of Public Relations Research (IF 4.167) Pub Date : 2022-06-15 Sung-Un Yang, Nicholas Browning
Published in Journal of Public Relations Research (Vol. 34, No. 1-2, 2022)
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An Island of Reliability in a Sea of Misinformation? Understanding PR-Journalists Relations in Times of Epistemic Crisis Journal of Public Relations Research (IF 4.167) Pub Date : 2022-06-15 Aviv Barnoy
ABSTRACT With technologies making sources more accessible than ever before, journalists’ prime concern is no longer obtaining data; but rather sorting information out – undermining the traditional role of information subsidies. This study exposes for the first time a unique form of “epistemic subsidies,” suggesting a new explanation for PR-journalists’ paradoxical relations. Using a mix of quantitative
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Editor’s essay: Letting go in leadership Journal of Public Relations Research (IF 4.167) Pub Date : 2022-04-29 Bey-Ling Sha
(2021). Editor’s essay: Letting go in leadership. Journal of Public Relations Research: Vol. 33, Themed Issue: Reimagining Research in Public Relations, pp. 407-414.
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Toward a Framework for Listening with Consideration for Intersectionality: Insights from Public Relations Professionals in Borderland Spaces Journal of Public Relations Research (IF 4.167) Pub Date : 2022-03-27 Katie R. Place
ABSTRACT Listening remains an understudied concept in public relations, particularly with consideration for the complex intersecting identities and lived experiences of publics. Through 38 interviews with nonprofit and governmental professionals, this study sought to fill the dearth of applied research on listening and intersectionality and to develop an intersectional framework for listening in public
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From Relationship Management to Change Empowerment: Shifting Public Relations Theory to Prioritize Publics Journal of Public Relations Research (IF 4.167) Pub Date : 2022-03-22 Dean Mundy
ABSTRACT The global upheaval caused by events in 2020 and beyond – from navigating a pandemic to an American reckoning with long-standing issues of race and inequality – has placed the public voice front and center. Public discourse now plays an essential role in shaping organizational policy and practice. This article posits that in response, public relations must take a “next turn” theoretically
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Linking Authenticity in CSR Communication to Organization-Public Relationship Outcomes: Integrating Theories of Impression Management and Relationship Management Journal of Public Relations Research (IF 4.167) Pub Date : 2022-03-17 Joon Soo Lim, Hua Jiang
ABSTRACT Grounded in theories in relational authenticity, self-verification, and impression management, this study examines the effect of enacting authenticity in CSR communication through digital media as a relationship-cultivating strategy on organization-public relationship (OPR) outcomes. Using data obtained from an online survey (N = 501), we conduct both exploratory factor analysis (EFA) and
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At the Intersection of Race, Gender and Sexuality: A Queer of Color Critique of Public Relations Habitus Journal of Public Relations Research (IF 4.167) Pub Date : 2022-03-15 Nneka Logan, Erica Ciszek
ABSTRACT This article employs queer of color (QOC) critique as an analytical lens for public relations research. Expanding QOC inquiry in public relations is important because transgender people of color have been excluded from mainstream public relations theory and research. To address this gap and empirical opportunity, this article uses qualitative interviews to explore the experiences of transgender
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Digital Public Relations Through the Lens of Affordances: A Conceptual Expansion of the Dialogic Principles Journal of Public Relations Research (IF 4.167) Pub Date : 2022-03-01 Alvin Zhou, Sifan Xu
ABSTRACT Connecting the affordance framework in computer-mediated communication to public relations theories, this essay proposes an affordance perspective on dialogic communication and digital public relations in general. We argue that 1) the enactment of organization-public dialogue on digital platforms requires certain combinations of media affordances; 2) the lens of affordances facilitates a non-dichotomous
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Editor’s essay: Acting with academic freedom Journal of Public Relations Research (IF 4.167) Pub Date : 2022-02-25 Bey-Ling Sha
(2021). Editor’s essay: Acting with academic freedom. Journal of Public Relations Research: Vol. 33, No. 5, pp. 285-291.
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Serious Games as Strategic Communication Tools: An Analytic Framework for the Study of Digital Games in Public Relations Research Journal of Public Relations Research (IF 4.167) Pub Date : 2022-02-25 Jolene Fisher
ABSTRACT Organizations are increasingly using digital games as strategic communication tools for achieving public relations goals. Yet limited extant research examines them as such. This article proposes a definition of the term strategic communication games, and presents an analytic framework composed of four levels – The Organization, The Game, The Dissemination Process, and The Game Playing Public