Color plays a crucial role in influencing individuals' decision-making process. This study explores how color temperature serves as a heuristic-based nudge to alter individuals' dining behaviors at restaurants. The findings of three experimental studies consistently demonstrate that color temperature affects individuals' perceptions of food healthiness, food tastiness, and their food consumption intentions

Using a sample of international hospitality firms from 2015 to 2021, we investigate the relationship between ownership structure and innovation. We define innovative firms based on Miles and Snow's (1978) typology and use entropy balancing estimates to mitigate endogeneity concerns. We find that ownership concentration is negatively associated with innovation. Moreover, institutional investors are

Despite increasing recognition that Artificial Intelligence (AI) awareness significantly influences frontline hotel employees, little is known about whether, how, and under what conditions it impacts unethical pro-organizational behavior (UPB). Drawing on the Conservation of Resources theory, this study investigates how and when AI awareness influences UPB among hotel employees. Utilizing two longitudinal

This study explores the dual impact of customer perfectionism on service innovation among frontline employees through the lens of self-regulatory and regulatory focus theories. Using a combination of experimental and multi-wave field survey methodologies, we examined how customer perfectionism influences frontline employee service innovation. The results indicate that customer perfectionism enhances

Amid industry challenges including sustained inflation, and rising costs of goods and labor, restaurant operators need to manage menu item pricing and availability in a manner that both provides value to the consumer, and supports sustained revenue and profit growth This research addresses the issue of menu item complementarity, proposing a 2-step approach to identify and evaluate entrée complements

Previous studies have established that host language can signal authenticity. However, in menu design, the negative effects of host language have been identified. To propose a more effective language display, this study conceptualizes an atmospheric-functional information model. The model explains why the application of host language might backfire. Built on the model, a more effective host language

This study employs a sequential research design to investigate New Zealand's multimodal projected destination image and the impact on user engagement. Using 1) multimodal analytics and 2) Qualitative Comparative Analysis (QCA), findings show that New Zealand has seven distinct projected destination images (e.g., majestic landscapes and thrilling adventures, tranquil nature retreats). Videos that integrate

3D-printed food restaurants refer to restaurants that serve food that is made using 3D food printers, which are based on advanced software. Grounded in Self-Determination Theory (SDT), this study tries to explain how to form behavioral intentions using motivated consumer innovativeness (MCI) in the context of 3D-printed food restaurant. The data was collected from 320 respondents in the U.S., which

The rise of the metaverse has breathed new life into the hospitality industry. Although metaverse-based virtual hotels have emerged, there is still limited empirical research on their impact on customer responses. This study aims to address this gap by examining the effectiveness of experiences in metaverse hotels through an experimental method. The results indicate that metaverse hotels enhance customers'

Leadership initiatives are increasingly recognized as crucial drivers of employee health, well-being, innovation, and sustainable outcomes. However, the relationship between health-oriented leadership, mental health, innovative work behavior, and change-oriented organizational citizenship behaviors (Ch-OCB) remains underexplored, especially in the hospitality sector. With the growing awareness of health

This study examines residents’ perceived impact of dark kitchens on community Quality-of-Life. A Community Engagement Theory-based research model is developed, including Gentrification, Local Biopolitics, Disposition and Integrity as antecedents, while perceived Lobbying for/against dark kitchens is used as a moderator. A survey is administered to 1827 US adults via Amazon Mechanical Turk. After controlling

The hospitality industry has so far failed to tap into the potential of edutainment (education and entertainment) play for its economic sustainability. Subsequently, the present study has addressed this practical gap with the framework coined ‘Innovating to better Play” (I2BP). The framework is articulated around four axes, namely child-centric activity matrix (products and services offered are determined

Research on the tourism experiences of cancer patients and their perceptions of meaning in life is limited. Based on the tourist gaze, this study investigates visual-textual narratives in social media posts by 83 breast cancer patients, employing an iconology approach integrating multi-source validation and objective coding protocols to ensure methodological rigor. The findings revealed five landscape

Speed variation has proven effective in tourism video marketing; however, not all speed-varied advertisements yield positive results. The conditions and mechanisms under which they enhance effectiveness and drive visit intentions remain unclear. This research investigates how presentation speed and activity type in tourism video advertisements interact to influence tourist responses. Through four studies

Drawing on gender socialization theory, this study examines the impact of gender diversity in top management on environmental performance in the global hospitality and tourism industry. Utilizing panel data from 283 firms across 40 countries (2013–2022), sourced from the Refinitiv Eikon database, the study employs OLS, two-step system GMM, and logistic regression analyses. The findings reveal a significant

This study aims to examine the effects of ethical leadership, organizational commitment, and organizational citizenship behavior on employee job performance within the appraisal responses to behavioral outcomes (ARBO) model. We examined the moderating effects of an ethical climate and organizational justice on the proposed relationships. Surveys were administered to managers of 5-star hotel firms using

This study advances our understanding of negativity bias in online reviews by examining how varying intensities of negative emotions (i.e., emotional negativity) influence review helpfulness. While prior research has focused on comparing positive versus negative reviews, we explore variations within negative reviews. Our findings reveal an inverted U-shaped relationship between emotional negativity

This study investigates the influence of consumer sentiment of ethnic restaurant attributes on spatial clustering of ethnic restaurant themes through competition and cooperation. Using sentiment analysis and negative binomial regression models on Twitter data, it assesses how sentiment affects ethnic restaurants' agglomeration patterns. Results indicate that restaurants with higher sentiment on attributes

Understanding the working feelings and behavioral changes of hotel employees who collaborate with robots is an interesting and important issue. Therefore, we draw on event system theory (EST) to conceptualize human–robot collaboration (HRC) as an event that is relevant to hotel employees’ work life. Utilizing an experimental study (Study 1) and field research (Study 2), we consistently found that hotel

This study investigates the impact of Willingness to Co-Create (WCC) on hotel booking intentions within AI-oriented live streaming in the hospitality sector. Drawing on Service-Dominant Logic (SDL), the Theory of Consumption Values, and Self-Determination Theory (SDT), this study explores how WCC translates into actionable booking behaviors in a real-time, interactive digital context. This study uses

This study examines negative customer engagement through the influences of service failure, service recovery, (dis)satisfaction with service recovery, and perceived severity of service failure by adopting a mixed-method approach. Based on the qualitative study which identified the most frequent service failures and recoveries in hotels, a scenario-based experiment was designed to test the proposed

Street food vending is a vital and dynamic segment of the hospitality industry, empowering micro-entrepreneurs to secure sustainable livelihoods. These vendors cater to both local residents and tourists, serving as ambassadors of a destination’s culinary traditions, cultural identity, and historical heritage. Consequently, their success is not only crucial for the growth of the hospitality sector,

Food waste poses a critical challenge to human flourishing, especially in emerging economies. However, sustainable food waste management in these nations neglect downstream retail and consumer management. Considering the increasing demand for hospitality and tourism services in these nations, this neglect is a major shortcoming. So, this paper examines the barriers to sustainable food waste management

This study examines the main factors contributing to robot acceptance by UK hotel guests, aiming to increase the acceptance of robot technology and ensure the success of robot initiatives. To reach this aim, it combines the Meta-UTAUT model and four additional factors, including anthropomorphism, aesthetics, interaction, and trust. The study employs a quantitative approach, analysing 358 online surveys

Proactive customer service performance (PCSP) in the hospitality industry is increasingly being adopted by managers as it transcends traditional responsive service mode. However, existing research has tended to view PCSP in a positive light, leaving its dual nature—encompassing both negative and positive outcomes—relatively underexplored. Through a quantitative survey and a controlled scenario experiment

Integrating charismatic leadership theory and social penetration theory, this study employs PLS-SEM and multigroup analysis to explore how charismatic tour-guiding and service disclosure impact tourist trust, interaction quality, and emotional solidarity in both natural and cultural destinations. Results from two studies reveal that both charismatic tour-guiding and guide service disclosure enhance

Cities are increasingly designing streets with green stormwater infrastructure (GSI) to improve urban drainage systems, while providing secondary socio-environmental benefits. Yet, the relationship between GSI and active mobility remains underexplored. This study addresses this gap by conducting a case study analyzing the impact of GSI implementation on individuals’ perceptions of walking and cycling

Forming and establishing the personal brand of tour leaders is crucial to personal competitiveness and developing a tour‑leading career. This study used the self-expansion theory to comprehensively understand the concept and implications of a leader's personal brand. This approach addresses the limitations identified in previous research, which has primarily focused on analyzing a leader's attributes

Greater focus on the customer experience has resulted in the emergence of memorability as a viable measure of a customer’s perception of experience. In the restaurant industry, this has manifested as a memorable dining experience. Prior researchers have examined the conceptual underpinnings of memorable dining experiences and have empirically validated their dimensions–sensory, affective, behavioral

This study comprehensively evaluates the progress in hotel amenity research from guests’ perspectives by analyzing 315 articles through automatic content analysis and a systematic quantitative review. A knowledge map was constructed to provide an overview of research foci and potential gaps. The knowledge map presents the quantity of studies on four categories of hotel amenities across twenty-six variables

Politeness has been widely incorporated into AI-driven etiquette systems. Drawing on face concept, guanxi model, and li code, this study explores the effect of politeness strategy on value co-creation (VCC). Three between-subject experiments investigated the relationship between politeness strategies and VCC and the mediating role of customer commitment (CC). The moderating effect of the robot type

A growing body of research highlights the importance of understanding built environment factors influencing metro ridership to shape future transit strategies. However, previous traditional approaches relying on total or average ridership across distinct periods (peak hours and off-peak hours, weekdays and weekends) fail to capture the dynamic temporal variations of metro stations. This study addresses

A tenet of transportation planning is that most consumers choose the closest destination when they can. However, when it comes to food shopping, the choice of store is determined by a broad set of characteristics and most shoppers are willing to make long trips to stores beyond their local neighborhoods, making travel an especially important determinant in accessing healthy and affordable food. Since

Multimodal online reviews have been an essential marketing tool for dominating consumer perception. However, the precise impact of visual, auditory, tactile, gustatory, and olfactory cues in multimodal content on consumers’ perceived review usefulness remains unclear. This study aims to fill this gap by exploring how text and image contents affect review usefulness from a multisensory perspective.

Despite the rising dialogue of tipping fatigue and tipflation in various emerging tipping contexts (e.g., counter-service), little attention was given to understanding customer experiences and perceptions of this phenomenon. Drawing on two consumer experiments (Nstudy 1 = 320, Nstudy 2 = 414), this research reveals that requesting tips in emerging tipping contexts, such as coffee shops, can negatively

Dockless bike-sharing is an effective strategy for addressing the first- and last-mile travel problem in connecting with metro systems. Most existing studies simplified the estimation of transfer behaviors and considered integrated trips as a single category when analyzing the impact of the built environment. This increases the possibility of misestimating integrated trips and instability of built

Advanced Traveller Information Systems (ATIS) have been shown to improve travel satisfaction and to make public transport more attractive, but their effect on traffic, travel behaviour, and environmental externalities remains an open question. Addressing these questions is key to determining the impact of policies supporting ATIS in sustainability outputs. In this paper, we study the case of Red, a

This article introduces a framework for optimizing managerial decisions through a process/flow thinking approach, incorporating the impact of AI-human socialization in a tourism organizational context. It reflects the transformative nature of hybrid interactions shaped by human-AI socialization process. Despite AI's expansion across industries, research on its social integration in tourism remains

This study examines multimodal transportation choices along the high-demand Ankara–Istanbul corridor using Multiscale Geographically Weighted Regression (MGWR) to capture spatial heterogeneity in travel behavior. Focusing on total travel time as the dependent variable, the analysis incorporates access and trip durations for buses, high-speed rail, and air travel, excluding private vehicle use. The

Given the critical role of hotel review usefulness in influencing customers' hotel booking behavior, academics have conducted extensive research on hotel review usefulness, especially focusing on the impact of review- or/and reviewer-related determinants. Nevertheless, the potential impact of business-related data which works as quality signals to influence hotel customers’ evaluation, remains underexplored

On the basis of the cognitive–affective–behavioural framework and psychological empowerment theory, this study constructs a research model to investigate the influence of the three dimensions of the distinctiveness of short travel videos (influencer distinctiveness, destination distinctiveness, and aesthetic design distinctiveness) on the meaning of these videos and people's feeling of pride in forwarding

This study explored the eudaimonic well-being outcomes of diaspora festivals. Employing the constructivist grounded theory methodology, the research identified five core domains of eudaimonic well-being outcomes at diaspora festivals: relationship with other diasporas, homeland attachment, homeland memories, self and group identities, and sense of meaning and fulfillment. The activation of these domains

This study, grounded in the Attention Restoration Theory, examines the relationship among perceived destination restorative quality, restorative effect, and revisit intentions. It particularly assesses how this relationship is moderated by novelty and familiarity in natural and cultural destinations. Utilizing partial least squares (PLS) analysis, it uncovers that novelty negatively moderates the relationship

Recognizing housing markets as interconnected regional networks with potential spatial spillovers, this study explores Airbnb's influence on housing prices across different regions over time. Using property-level data in London, the study constructs a spatial panel dataset to assess Airbnb's direct and spatial spillover (indirect) effects on housing prices. The introduction of the 90-Day Airbnb Rule

The primary goal of this study was to explore the factors that influence customers’ intentions to adopt autonomous vehicles (AVs). This research aimed to conceptualize behaviors related to AV adoption by utilizing the media-based perceptions and adoption model (MPAM) as a theoretical framework. 307 Malaysians with driver’s licenses and at least eighteen years old were the respondents of this study

The driving force behind individuals’ travel behavior is closely linked to the need to engage in various activities, such as working, shopping, and entertainment. While the importance of shopping and entertainment activities is well-documented in activity-based modeling research, there is no existing literature specifically addressing different shopping activities and entertainment trips over long

This study examines the impact of weather and air quality on tourist movement in Jeju Island, emphasizing the role of environmental factors in destination choice. Using multiple data sources and the Spatial Durbin Model (SDM), the analysis explores spatial-temporal relationships between environmental conditions and travel behavior. Results indicate that average temperature and wind speed positively

This study proposes a theoretical framework for dynamic destination competitiveness (DD-TDC) by integrating digital empowerment and dynamic governance mechanisms. Using data on the competitiveness of 119 destinations from the World Economic Forum (2018–2023), the Interpretable Random Forest Model and SHapley Additive exPlanations analysis was conducted to explore the drivers of competitiveness during

Using the theoretical lens of situational awareness, this research tests two competing models and an intervention to examine the effects of information transparency on customers' privacy concerns and behavioral intentions toward interacting with hospitality robots. An exploratory study and two experiments with artificial intelligence-powered anthropomorphic robots were performed. The exploratory study

As last-chance tourism (LCT) gains prominence as a significant research domain, inherent challenges include limited destination lifespans and unsustainable visitor surges. The increasing tourism demand at LCT sites often exceeds carrying capacity, accelerating environmental and cultural degradation, which necessitates a stronger theoretical foundation for researchers and managers. Despite the growing

Discourses on the legitimacy of the right to tourism are often characterized by complexity and polarization. This study provides an in-depth examination of this discourse, grounded in institutional theory. We present a novel synthesis of key legitimacy perspectives, identifying eight distinct legitimization approaches: nested, purist, discretionary, ethical, social, vulnerability, precautionary, and

Active school travel, as well as its independence, is crucial for children’s physiological and psychological development. Despite the well-documented benefits, children’s independent and active school travel is declining in many countries, largely due to parental safety concerns. While previous studies often explore the dimensions of activeness and independence in school travel separately, this research

Online travel platforms not only help guests make booking decisions by providing online reviews but also serve as interaction channels between them and hotel managers. However, excessive reviews lead to information overload, thus challenging hotel managers in identifying valuable reviews and crafting personalized responses, ultimately preventing them from effectively interacting with guests. Using

The demand for public transportation is influenced by various factors daily, creating significant challenges for managing the fleet. This study aims to examine the demand for bus fleets in Mashhad, Iran, under different weather conditions and special events. Big data from 13 municipal districts collected via smart cards during the one-year period spanning from November 1, 2021, to December 1, 2022

In the rapidly expanding sharing economy, peer-to-peer (P2P) accommodations have gained significant popularity, yet the influence of spatial dynamics on guest decision-making remains underexplored. This study examines how the presence of hosts in private and public spaces within promotional materials affects booking intentions for P2P accommodations. Grounded in human territoriality and psychological

Though the strength of mixed method design has been increasingly recognized, the considerable potential of mixed methods to advance tourism and hospitality knowledge theoretically and practically, has not been fully explored. This research provides a systematic review of mixed methods by examining 328 papers published in ABS 4-star and 3-star tourism and hospitality journals from 2015 to 2024. The

Large Language Models have attracted global attention due to their capabilities in understanding, knowledge synthesis, and generating contextually relevant responses, mimicking certain aspects of human reasoning. Although LLMs have demonstrated feasibility in performing autonomous driving tasks in simulated and real-world environments, little is known about their safety and ethical decision-making

The adoption of Generative Artificial Intelligence (GAI) in tourism is expanding, yet significant generational differences remain in its acceptance for travel planning and decision-making. This study, drawing on the theoretical lens of innovation resistance and generation theory, examines how generational attitudes toward technology shape perceptions of barriers to GAI adoption in tourism experiences