Using a mixed-methods sequential explanatory design supported by quantitative and qualitative evidence, this study explored how local residents can trigger tourists' pro-environmental behaviors (PEBs) from three theoretical perspectives: social learning, norm activation, and reference group theories. Our findings suggested that residents' PEBs trigger tourists' PEBs by serving as reference groups for

Cultural heritage has benefited from virtual tourism in the post-epidemic era, but more research is needed to understand how virtual tourism can contribute to cultural heritage's social education effect. Based on the theory of involvement, this study takes the Forbidden City as a case to examine the social education mechanism of tourists involved in virtual cultural heritage tourism. The results show

Abstract not available

Based on the concept that trust is formed in a process that necessarily involves trustworthiness, this article empirically examines on the one hand, whether this structure of trust formation can be tested in the context of tourist destinations and, on the other hand, the effect of the destination brand experience and its dimensions on this process. Based on a sample of 894 tourists who visited a destination

Social media platforms, like Instagram, have played a significant role in augmenting the profile of several previously obscure destinations. However, some of these places were subsequently ‘ruined’ due to related impacts associated with the type of visitor behaviors that are social media-induced. It is thus critical to better understand how to overcome such issues by discerning salient destination

Numerous studies have explored the definition of authenticity in the brand and tourism fields; however, no prior study has investigated hallmark event brand (HEB) authenticity. To fill this research gap, the authors defined the perceived authenticity of hallmark event brands (PAHEB) from the tourists' perspective and developed a psychometric scale using mixed methods in two stages. In the first stage

In this article we explore residents' willingness to become peer-to-peer (P2P) tourism experience providers. Grounded in the theory of planned behaviour (TPB) and the self-determination theory (SDT), we put forward a model relating residents' willingness and their attitude towards such experiences, their resources and capabilities, their perceptions of P2P tourism experiences and their intrinsic and

Destination image is a key determinant of tourists' destination choice and loyalty formation. Despite works suggesting the multi-sensory image as an additional dimension of destination image—alongside the cognitive, affective, and conative images—there has been little quantitative evidence validating the view. In response to the research gap, this study (1) examined whether the multi-sensory image

This study examined the interaction and composition of destination iconic images in DMO-produced destination promotion videos to assess the dynamic construction of tourist destination images based upon place-attachment theory. We classify destination photographs according to three critical dimensions of space-people-activity (SPA) corresponding to three sub-constructs of place attachment and then analyze

The relevance of sustainable tourism policies that aim to balance the positive and negative impacts of tourism has become particularly evident during the COVID-19 crisis, which has shown the need for more research on the impact of crises on tourism policy. The findings of this study are based on twenty-four in-depth interviews with tourism organisations responsible for tourism policy development across

Cities are facing increasingly fierce competition in today's tourism market. Although cities can boost prospective visitors' travel intentions by adopting effective advertising strategies, researchers have rarely analyzed whether the linguistic style used in advertising can enhance individuals' willingness to travel. Could a simple shift in the language of tourism communication enhance customers' travel

Ascertaining wine tourists' relationship with wine regions, as an outcome of their travel experiences, is an essential element in the longevity of continued consumer-region relationships. However, evaluating this relationship has seen discrepancy with scholars investigating, for example, satisfaction, loyalty and/or behavioural intentions. Moreover, these concepts provide only partial insights into

In a globalized world, incoming tourists bring with them a variety of expectations. As destinations are coming to accept the variability of consumer needs, destination managers seek to identify additional factors that can determine tourists' evaluations and intentions. This study promotes the ability to satisfy tourist dietary needs as an antecedent factor influencing the experience outcomes. It is

While cute advertising appeals are prevalent, their effects in tourism are largely under-researched. This study contributes to the tourism literature by examining the effects of the perceived cuteness of destination spokespersons on tourists' travel intentions and revealing the psychological mechanisms and boundary conditions. Study 1 (N = 352) was a questionnaire survey that revealed the main effect

Marketing and management scholars agree that organizations should focus on their core resources and capabilities in their effort to create a competitive advantage. However, tourism researchers and practitioners need more empirical evidence from emerging tourism destinations, viz. under what conditions can core destination resources and capabilities deliver this edge more effectively. Consequently,

We draw on the congruity theory and brand personality literature to investigate the influence of three personality dyads—(1) tourist–destination personality congruence, (2) tourist–celebrity endorser personality congruence and (3) celebrity–destination personality congruence—on the destination attitude, destination attachment and revisit intention of tourists. We conduct two studies to examine the

This study investigates health-information seeking influences on tourists' travel intentions during and after the COVID-19 pandemic, in the context of online information.An integrative model based on Protection Motivation Theory (PMT) is developed to examine the relationships between protection motivation behaviour incorporating COVID-19 involvement, and their influence on information seeking attitude

Abstract not available

The aim of this study wants to verify the role of soundscape participation and soundscape satisfaction in the formation of tourist loyalty in nature-based tourism with soundscape satisfaction as the mediator and soundscape emotion as the moderator. The results indicate that soundscape participation can significantly improve soundscape satisfaction which in turn significantly improves tourist loyalty

Several conceptual models have been developed in previous studies to address destination competitiveness; Nevertheless, to our knowledge, this issue has not been examined from the perspective of developing a cogent and integrated model in the field of sports tourism. Hence, this paper's primary objective was to provide an integrated competitiveness model for sports tourism destinations. A grounded

Abstract not available

Cute mascots endowed with local cultural meanings can reignite the positive sentiment of both residents and potential tourists when a tourism destination suffers from a negative image. However, the marketing importance of tourism mascots has not been fully recognized in past research. This study adopted survey and experimental research designs to fill the gap, based on the theory of stereotyping and

This paper addresses the concept of tourism vulnerability associated with the structure of the destinations' tourism source markets, by using several relevant factors and the construction of synthetic indexes. Following an operable and parsimonious criterion, we select a reduced set of fundamental indicators that have been stressed in the literature, and that are related to dimensions such as the destination

Extant studies have increasingly investigated the impact of tour guide humor on tourist responses but paid insufficient attention to its effect on tourist pro-environmental behavior. Following the conservation of resources theory, this research examined how tour guide humor influences tourist pro-environmental behavior by identifying tourist relational energy as the mediator and tourist self-construal

Today, tourists are increasingly interested in sustainable tourism, which takes into consideration cultural, environmental and social development. The official websites of destination management organizations (DMOs) play a vital role in attracting tourists, through sustainability communication, which aims to inform, engage and motivate stakeholders regarding the sustainability actions of a destination

This paper aims to investigate the relationships between electronic word of mouth (eWOM), destination image, and visit intention among Southeast Asian solo female travelers towards India as a tourist destination. The hypotheses were drawn from a literature review and were tested through structural equation modeling based on the data of 301 online respondents. The findings reveal a significant direct

Although ecotourism has been widely researched, much of potential ecotourists’ characteristics, attitudes, and worldviews are still poorly understood - particularly concerning climate change. This study profiles a sample of 2733 Italians based on their intention to undertake ecotourism and to ascertain whether significant differences exist among them based on their socio-demographic characteristics

The purpose of this study is to examine the halo effects of a country, in addition to the perceived attractiveness of scenes in a film, on the changes in intention to visit the site. A quasi-experiment by using an edited clip of the movie ‘Kong: Skull Island,’ which has scenery of the Ha Long Bay, Vietnam, was conducted for the study. Analyses focused on examining the differences in intention to visit

This study contributes to understanding the mediating and moderating processes that link technology management with brand equity accumulation through the function of attitudes. Two- and three-ways moderated model linking image/video integration and utilitarian functions to the strength of the relationship between technology inspiration and attitudes. Further, drawing on brand equity and attitude theory

Jeju Island in South Korea is a popular tourism destination designated as a biosphere reserve by the Natural Sciences Sector of UNESCO. However, a rapid influx of tourists into the island has caused major environmental problems, which may be reduced through volunteer tourism. This study predicts volunteer tourists' support for sustainable tourism development by applying the Value-Belief-Norm (VBN)

Previous studies have shown wine tourism destinations to remain resilient in the face of both natural and anthropogenic security threats. This has been attributed, especially in the case of the latter, to their low population density rural locations being perceived as safer than more densely populated urban areas. The outbreak of COVID19 in late 2019, which had become a global pandemic by early 2020

Destination pictures can be perceived very differently; thus, it is critical to understand what contributes to their aesthetic perception. This study explored the aesthetic perception of 400 destination pictures posted with the popular hashtag #beautifuldestinations on Instagram. The pictures were examined based on their perceived aesthetics of the portrayed content and the perceived influence of five

Omamori are one-of-a-kind products provided at Japanese religious sites and are popular among visitors from all over the world. Drawing on the theoretical lens of reification, this study explored how visitors with different cultural and religious backgrounds interact with the world through material products in the context of religious tourism. A qualitative approach was taken to analyze online reviews

Research on tourist misbehaviors remains limited. This paper contributes to the literature by providing an improved conceptualization of tourist misbehavior, proposing that violating social norms of conduct and causing harm to other people/objects/environment are two essential constituents of tourist misbehavior. It offers a framework to capture the process of individuals' appraisal of misbehaviors

This study aims to provide an in-depth understanding of how hypothetical cultural festivals/events affect destination image before and after indirect experiences of them, particularly with detailed affective destination images in pandemic situations. The study examines the perceptions young adult tourists obtain from Twitter and an official homepage, the two backgrounds used for context priming. The

This study examined the relationship between negative tourist-to-tourist interaction (NTTI) and tourist emotions, intention to recommend, and revisit intention, based on the stimulus-organism-response paradigm and service-dominant logic. It also investigated the moderating effect of optimism in the relationship between NTTI and tourist emotions to highlight the importance of optimism in tourist behavior

The outbreak of COVID-19 has boosted the significance of social media for tourism destinations. Therefore, this study investigates how and to what extent the pandemic has changed tourism destination communication on social media and consumers' social media engagement. Using data collected from 1136 Facebook posts by 85 Austrian tourism destinations, the authors compared three different phases of the

The concept of smart tourism destinations has gained increased attention in research literature and among tourism stakeholders. However, the concept is still considered in need of more in-depth explanations for understanding and making sense of the notion. The contribution of the concept of smart tourism destinations to managerially relevant knowledge is particularly difficult to assess due to its

Destination resilience is an emerging area of research, that supports tourism managers and policy makers in the development of more adaptive strategies in the face of vulnerabilities, growing risks and the uncertainty of crises and disasters. Risks at the local, national and international levels are becoming ever more systemic, unpredictable, with high (and rising) costs for recovery. Tourism managers

An experience-driven conceptualization to understanding craft beer tourism is explored through the case study of a small brewery in Thailand. Adopting a four-pronged qualitative research design, the study reveals how the combined values of staged experiences, co-creative experiences and transformative experiences, and certain pre-conditions (i.e. traits of the tourism provider and categories and motivations

Smart destinations have emerged as a means of integrating physical and technological infrastructure to create seamless experiences for tourists and to improve the quality of life for residents. However, the operationalization of the smart destination concept, and especially the roles and functions of Destination Marketing Organizations (DMOs), remain poorly understood. This study uses interviews with

COVID-19 has caused an unprecedented global crisis. Tourism has been one of the industries most severely affected. The recent COVID-19 outbreak has exposed the fragility of islands that depend on tourism, especially those built around mass tourism. For these islands that are highly dependent on external tourism, basing the recovery on proximity tourism is not a valid option. In order to find a solution

This study seeks to contribute to the literature dealing with the formation of customer-based destination brand equity (CBDBE) using an environmental interpretation strategy. It aims to establish whether (i) participation in an environmental interpretation experience with a gamified design may exert a greater effect on CBDBE than participation in a non-gamified version; (ii) CBDBE is influenced by

What is the best way to communicate with American outbound visitors as the travel recommences after the COVID-19 pandemic? This timely study aimed to find answers to this question faced by many destinations. To this end, ideas were sought from industry and academic experts on what message features may positively influence American visitors international travel intentions following the COVID-19 pandemic

This study investigated the effects of residents' empowerment, community attachment, wellbeing, and economic benefits on their support of festivals. A sample of 510 residents of Victoria Falls, Zimbabwe, was used for data collection. The study proposes an empirical model to investigate the impacts of residents' empowerment on their support for festivals and the mediation of the link by community attachment

Destination Marketing Organizations (DMOs) are increasingly using experiential marketing on their websites to generate positive pre-travel online destination experiences (ODEs). However, little is known about the ODE construct and the effects of applying experiential marketing on destination websites on ODEs. A scale was developed and applied in a web-based experiment to measure ODEs and to enhance

In response to the academic need to reconcile economic impact and cost-benefit analysis and the commensurability among multi-dimensional event impacts, this research stresses the net benefit of staging mega-events. Compared with the abundant research on benefits, there has been a limited focus on pricing social costs, which poses a problem. Taking the Canton Fair as a case study, this study examines

How do tourism products that do not match the destination's image manage to survive in a highly competitive world? Many do not, while others struggle along for years, never really being totally viable, but holding out enough hope that one day they may be. It is a challenge that vexes many special interest operators, in particular, that are trying to carve out businesses in a micro and macro competitive

Using a structural equation model, this study examined the influence of tourists' satisfaction with COVID-19 practices at destinations on tourists' value, satisfaction, and behavioral intentions (revisit and recommendation intentions). From a sample of 405 tourists who participated in outdoor recreation trips after March 2020, this study found that satisfaction with COVID-19 practices at destinations

Much research has been done on travelers’ emotions and behavioral intentions during the visit stage and the post-visit stage. This paper, however, investigates the importance of emotions in the pre-visit stage in social media communication and how they influence travelers’ intention to visit and word-of-mouth communication. Two laboratory experiments (n = 211 and n = 137) and a field study (n = 270)

Incorporating an experimental design, this study examines willingness to travel to another country for the first time after having long-term relations with natives of that country. It advances the term “people-centered image” to refer to the image projected by the natives of a destination. Leveraging the contact hypothesis and relational exchange theory, the study deepens the understanding of the ways

Shore excursions are an important element of the leisure cruise product, reflecting the perceived attractiveness of a cruise itinerary and thus influencing the overall cruise experience. This research systematically explores characteristics of global cruise shore excursions using data collected from one of the world's largest cruise lines, Royal Caribbean International, which markets seven shore excursion

This conference communication discusses insights from the roundtable discussion for reviving tourism in the post-pandemic era, conducted by the Centre for Marketing in Emerging Economies at the Indian Institute of Management, Lucknow, India. A varied group of eminent members from government, industry, and academia deliberated on the challenges, possible solutions, and way forward with regard to reviving

Tourism has clear connections to bordering, debordering and rebordering. Each part of this process has important implications for tourism and development in the heritage borderscapes of border tourism destinations. The study illustrates past and current changes to the border within the bordering-debordering-rebordering framework. In particular it highlights the role of tourism in this process as both

Spain is one of the most visited countries in the world. However, given that the number of tourist arrivals hugely differ among Spanish regions, notable tourist regional inequalities are perceived in this country. In this context, spatial econometric techniques can be used as an instrument to understand these regional disparities. In particular, this work analyses the existence of regional spillovers

City tours provide travelers with various experiences by means of a series of attractions, but little attention is paid to the effects that the sequence in which travelers visit these attractions have on their tourism evaluation. The paper aims to investigate the sequence effects of experiences along the experience economy model's two axes. This study analyzed 33,350 records that 7855 travelers on

Contextualized within regional landscapes, ski areas and rural towns are tourist destinations as well as symbols of social and cultural identity – and in their website discourses, each asserts place meanings. This study examines how ski areas and adjacent rural communities used language, symbolism, and imagery to communicate destination images and meanings of place, and whether their website presentations

Youth sport tourism has grown into a distinct travel segment over the past decade. While communities have invested in sport tourism initiatives, building dedicated sports facilities and competing to host tournaments, little academic attention has been paid to understanding the travel planning and decision-making associated with youth sport families. Utilising an inductive approach, the purpose of this