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Customer Engagement Through Transformational Campaigns: A Netnographic Exploration on the Storytelling Power of ‘Jaago Re’ Journal of Creative Communications (IF 1.5) Pub Date : 2024-09-10 Anjali S. Menon, Rajasekharan Pillai, Yogesh P. Pai
Storytelling is a strategic marketing tool for building customer engagement by anecdotally structuring branded content to grab their attention. The present study renders a scholarly narrative of a transformational ad campaign and its resultant customer engagement on social media. The study follows a netnographic approach, using a qualitative triangulation method to observe the engagement around this
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Let Us Excite and Inspire Consumers to Recycle! Spokescharacters as Effective Environmental Communicators Journal of Creative Communications (IF 1.5) Pub Date : 2024-08-26 Ritesh Jain, Edwina Luck
This study investigated the role of fictional spokespersons (i.e., spokescharacters) in enhancing environmental communication persuasiveness using stimuli–organism–response as a theoretical framework. Specifically, the study explored how the excitement, attractiveness and role model traits (stimulus) of spokescharacters influence consumers’ cognitive and affective recycling attitudes (organism), resulting
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High Visual Complexity or Low Visual Complexity: A Study Related to Food Advertising on Instagram Journal of Creative Communications (IF 1.5) Pub Date : 2024-08-26 Kashif Farhat, Wajeeha Aslam, Emmanuel Mogaji, Syed Shariq Habib Shah
This article examines the impact of visual complexity (V-complexity) (high/low) on consumer pleasure, arousal and purchase intention when exposed to food advertisements on Instagram. Initially, a manipulation check was performed by getting several Instagram food advertisements rated by 100 Instagram users based on V-complexity. Later, an online questionnaire link was sent to the respondents with pictures
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Sensemaking and Persuasive Sensegiving: The Thank You North East Regional COVID-19 Campaign, the Brief We Never Wanted! Journal of Creative Communications (IF 1.5) Pub Date : 2024-08-22 Thomas Ellis, Sarah Bowman
The article explores the sensemaking/sensegiving dimensions of emotion, temporality and materiality and their relevance in shaping individual and collective behaviour. The impact of COVID-19 with its multitude of conflicting messages relating to ‘considerate behaviour’, provides a backdrop to explore how sensemaking and persuasion in relation to sensegiving are critical components of public communication
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Role of COVID-19 Caller Tune and Intention to Get Vaccinated: An Application of the Health Belief Model Journal of Creative Communications (IF 1.5) Pub Date : 2024-08-14 Oly Mishra, Smitha Girija, Jyothsna Mallela
This study examined the persuasive healthcare communication of COVID-19 vaccination using mobile phone caller tunes as cues to action in intention to get vaccinated. Results indicate that caller tunes have a significant impact on only two constructs of the health belief model (HBM)—perceived benefits and self-efficacy—which can lead to getting vaccinated. However, the individual’s perception of barriers
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Uses and Gratifications of Over-the-Top (OTT) Video Streaming Platforms in India: Predictors of User’s Affinity, Satisfaction and Cord-Cutting Journal of Creative Communications (IF 1.5) Pub Date : 2024-05-24 Devadas Menon
Over-the-top (OTT) platforms have changed how people watch television due to technological affordance and interactivity. With the theoretical framework of the uses and gratifications theory ( N = 421), this study identified eight motivational factors for OTT viewing: convenient navigability, improved viewing experience, entertainment, relaxation, social interaction, companionship, voyeurism and information
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Social Media Use and Impact on Voters and Candidates in Kerala Journal of Creative Communications (IF 1.5) Pub Date : 2024-05-19 Ashok Balasundaram, N.V. Sreedharan, D. Dinesh Babu, Prateesh P. Gopinath
This article presents a comprehensive survey of social media usage among Kerala voters across three parliamentary constituencies ( N = 1500). It explores the socio-economic factors influencing both online and offline political engagement and sheds light on how social media empowers younger voters by reducing their reliance on traditional influencers. Kerala’s social media trends align with those of
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Culture Production and Consumption in Post-COVID Era: A Meta-Analysis of OTT Industry in India Journal of Creative Communications (IF 1.5) Pub Date : 2024-04-29 Sonali Srivastav, Shikha Rai
Web series and video on demand services destabilised and efficiently replaced popular entertainment in the past one year, due to the coronavirus disease (COVID-19) pandemic. The subsequent lockdown not only impacted the traditional creative industries, such as TV and films, but it has also catalysed the way narratives are produced and consumed over the internet. Narratives on the web have been posing
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Do We Know Whether to Laugh or Cry? User Responses to @Ukraine’s Dark-humour Meme Journal of Creative Communications (IF 1.5) Pub Date : 2024-04-12 Marta Dynel
This study investigates international users’ reception of a dark-humour meme tweeted by Ukraine’s governmental Twitter (X) account on 7 December 2021 as part of its exceptional cultural practice of posting humorous memes. Tweeters’ responses to the ‘headaches meme’ are examined through a discourse-analytic lens. An emphasis is placed on the appreciation of the humour (emanating from the meme or its
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Male and Female Brain Activity During the Screening of a Violent Movie: An EEG Study Journal of Creative Communications (IF 1.5) Pub Date : 2024-03-26 Víctor Cerdán-Martínez, Pilar López-Segura, María José Lucia-Mulas, Pablo Revuelta Sanz, Tomás Ortiz Alonso
Movies have the ability to trigger our emotions and affect us in powerful ways. But the impact is not the same among all the audience and, according to our results, also not between women and men. In this study, we used an electroencephalogram (EEG) to register the brain activity of a group of 30 students while they watched a violent scene. The results showed that both male and female groups activated
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Charting a Different Narrative in India–Southeast Asia Relations: Case of an Indian State Journal of Creative Communications (IF 1.5) Pub Date : 2024-02-24 Nivedita Bhanja, Niyati Bhanja
In the current piece, we trace the rise, spread and subsequent decline of maritime trade relations between the eastern coast of India and Southeast Asia, with special attention to the regional state of Odisha of the Indian Union. Through a narrative history approach, we critically examine the historical accounts of India–Southeast Asia relations. While doing so we focus on Odisha and its shared past
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‘They Know What It’s Like’: Exploring Facebook Groups for Digital Coping Journal of Creative Communications (IF 1.5) Pub Date : 2024-02-07 Azer N. Parrocha, Jan Michael Alexandre C. Bernadas
Informed by the Digital Coping Model, this article explores the use of social network sites among chronically ill patients and caregivers. In particular, it focuses on the use of Facebook (FB) groups among patients diagnosed with cardiovascular diseases (CVD) and their caregivers in the Philippines. Situated in a country with a high prevalence of CVD, it explores the communication technology affordances
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Building Optimism Through Inspirational YouTube Videos During the Pandemic: An Empirical Examination Journal of Creative Communications (IF 1.5) Pub Date : 2024-01-24 Jandy E. Luik, Indriati Njoto Bisono, Agusly Irawan Aritonang
This article presents the results of content categorisation and measurement of the effects of YouTube videos released publicly by commercial entities during the pandemic. The videos in question contain inspirational content concerning prosocial behaviour in response to COVID-19 and are released through the big companies’ official YouTube accounts. In the first study, the authors analysed the content
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Examining Psychological Moderators on Factors Affecting Consumers’ Impulse Buying in Organised Retail Stores Journal of Creative Communications (IF 1.5) Pub Date : 2024-01-15 Deependra Singh, Naval Bajpai, Utkal Khandelwal
This research study focuses on examining the role of in-store elements for impelling consumers’ impulse buying in organised retail stores with the presence of consumers’ psychological moderators. The conceptual framework is developed by exploring the theoretical foundations for impulse buying behaviour. For testing the proposed hypotheses, confirmatory factor analysis–structural equation modelling
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The Interrelationship Between Viewership Motivation, Team Loyalty, Fan Identification and Viewership Behaviour in Cricket: A PLS-SEM Approach Journal of Creative Communications (IF 1.5) Pub Date : 2024-01-07 Subrat Sarangi, Amit Kumar Jena
Cricket has emerged as a leading sport, with 2.5 billion fans worldwide. This study addresses the gap in the interlinkage between viewership motivation (VM), fan identification (FI), team loyalty (TL) and viewership behaviour (VB) and its implications on media and entertainment companies, cricket administrators and event organisers. The study is based on a survey research design with a sample size
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The Kuwaiti Government’s Twitter Discourse During the COVID-19 Pandemic: Toward a Crisis Communication Model Using SCCT and CERC Journal of Creative Communications (IF 1.5) Pub Date : 2024-01-07 Eisa Al Nashmi, Manaf Bashir
In an effort to de-Westernise crisis communication literature, this study explores the Kuwaiti government’s COVID-19 discourse over Twitter by using criteria from Crisis and Emergency Risk Communication model (CERC) and Situational Crisis Communication Theory (SCCT). The Kuwaiti government mostly used instructing strategies, complying with crisis communication principles. However, contrary to recommendations
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Understanding CSR Campaigns Through the Lens of Culture Values and Moral Emotion Journal of Creative Communications (IF 1.5) Pub Date : 2023-03-18 Wen Zhao
This study aimed to examine the persuasive influences of moral emotions on younger consumers’ judgments and decision-making and the roles of culture and self-construal in processing corporate socia...
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TAM Constructs Predicting the Use of Mainstream Social Networking Sites by College Students in Kuwait Journal of Creative Communications (IF 1.5) Pub Date : 2023-03-01 Hesham Mesbah, Yousef Alfailakawi
This study applies the model of technology acceptance (TAM) to examine the factors that explain the adoption and intensity of use of Facebook, Twitter, Instagram and Snapchat among a sample of coll...
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Effects of Exposure to Medical Model and Social Model Online Constructions of Disability on Attitudes Toward Wheelchair Users: Results from an Online Experiment Journal of Creative Communications (IF 1.5) Pub Date : 2023-01-05 Rafael Sofokleous, Stelios Stylianou
Building on theoretical foundations from communication and disability studies, we ran an online experiment to study the influence of online constructions corresponding to the medical and social mod...
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Augmented Reality Advertising in Entertainment Programming: An Exploration Across Cultures Journal of Creative Communications (IF 1.5) Pub Date : 2023-01-05 Hui-Fei Lin, Hsin-yi Sandy Tsai, Benjamin Yeo
Augmented reality (AR) ads in entertainment programming are fairly new and not extensively studied. Given the lack of precedence, this exploratory study applies the Limited-Capacity Model and Schem...
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An Experimental Study of the Effectiveness of Negative Campaign Messaging: Will Outcome Framing Work for Partisans in Polarised Politics? Journal of Creative Communications (IF 1.5) Pub Date : 2022-11-01 Kenneth E. Kim, Lori M. McKinnon
The current study focuses on the use of outcome framing as a strategic negative message tactic and its impact on partisans. Specifically, this study theorises that the impact of partisan cues such ...
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It Is Probably Fake but Let Us Share It! Role of Analytical Thinking, Overclaiming and Social Approval in Sharing Fake News Journal of Creative Communications (IF 1.5) Pub Date : 2022-09-05 Emad Rahmanian, Mohammad Rahim Esfidani
This study investigates whether and how analytical thinking, overclaiming, and social approval are associated with the intention of sharing fake news on social media. To randomize each respondent t...
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The Underrepresented ‘Other’: Portrayal of Religious Minorities in Hindi Language Cartoon Shows Journal of Creative Communications (IF 1.5) Pub Date : 2022-06-16 Kaifia Ancer Laskar, Shiba Amir
Media are sites of struggle for representations, and cartoon shows on television can immensely impact the psyche of young viewers. Drawing upon Bandura’s social cognitive theory, George Gerber’s cu...
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‘Nobody Ever Thinks What It Is Like to be a Guy Like Me’: How Arthur and the Story Are Developed in Joker (2019) Journal of Creative Communications (IF 1.5) Pub Date : 2022-06-13 Zhen Zhang
The way people interact with space appertains to the idea of territory. Territory is claimed by people all the time in communication. This article will explore how the lead actor, Joaquin Phoenix, ...
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Generation Y and Brand Love: Understanding the Effects of Individual Cultural Values and Religious Commitment Journal of Creative Communications (IF 1.5) Pub Date : 2022-05-19 Paula Rodrigues, Ana Sousa, Isabel Torres
Given the lack of research into the link between the individual cultural values of the millennial generation mediated by religious commitment (RC) and brand love (BL), this research intends to the ...
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COVID-19 and Mass Media Education: An Evaluation of the Transition from Brick-and-Mortar Learning to Virtual Space Journal of Creative Communications (IF 1.5) Pub Date : 2022-05-19 Jacob Nyarko, Michael Yao Wodui Serwornoo
Using mixed-method approach and technology acceptance model (TAM)/diffusion of innovation theory (DOIT), this study evaluates the challenges and opportunities of COVID-19 driven virtual learning in...
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Revisiting Public Relations Profession in India: A Systematic Literature Review Journal of Creative Communications (IF 1.5) Pub Date : 2022-05-12 Sanjaya Kumar Sahoo, Suresh Chandra Nayak
The public relations (PR) industry in India is a multi-billion industry, and various global and national players are part of it. This article, by analysing the existing literature in this field, ai...
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Mental Imagery, Product Involvement and Presence at Virtual Reality Supermarket Journal of Creative Communications (IF 1.5) Pub Date : 2022-04-27 Sandra Maria Correia Loureiro, Carolina Correia, João Guerreiro
Virtual Reality (VR) is a technology that creates fully immersive and virtual experiences and have been used to create virtual supermarkets and explore consumer behaviour on such alternate reality....
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Media During Pandemic Crisis in India: An Analysis of People’s Perception During the First Wave of COVID-19 Journal of Creative Communications (IF 1.5) Pub Date : 2022-04-27 Manash P. Goswami, R. Anjali, Adharsh Raj, Hashim Hamza Puthiyakath, Jyoti Thanvi
In April 2021, India was hit by the second wave of COVID-19 (News18, 2021, Second wave of COVID-19 very similar to first wave: Govt cites data to alleviate fear). People realised that the second wa...
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Exploring the Effectiveness of Advergame: The Role of Transportation on Continuous Intention to Play Advergames Journal of Creative Communications (IF 1.5) Pub Date : 2022-04-27 Yunju Kim, Heejun Lee
This study argues that research on advergames needs to better address the relationships between players’ psychological characteristics and their behavioural responses. In this article, we present a...
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Reconceptualising Digital Placemaking: A Netnographic Study from the State of Uttarakhand, India Journal of Creative Communications (IF 1.5) Pub Date : 2022-04-17 Aanchal Sharma, Ruchi Kher Jaggi
This article aims to contribute towards the theoretical and practical implications of ‘digital placemaking’ in the context of the state of Uttarakhand, India. In this study, we conducted a prolonged netnographic immersion with a popular online community on Facebook and analysed how the members make sense of digital placemaking in the cultural context of Uttarakhand. The data is collected using observations
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Introducing Fairy Comments: Gen Z’s Instrument of Online Kudos Trolling Journal of Creative Communications (IF 1.5) Pub Date : 2022-04-17 Karman Khanna, Priya Kataria
Social media platforms have come a long way from being spaces for just informal interactions between friends and family. Today, these platforms provide numerous ways for people to express their ideas, views and opinions. In this article, we look at one such medium of expression that gained widespread popularity on Instagram during the 2020 pandemic. Popularly known as ‘fairy comments’, these are comments
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Creative Self-efficacy, Political Decision-making, and Offline and Online Political Participation Journal of Creative Communications (IF 1.5) Pub Date : 2022-04-17 Matthew J. Kushin, Francis Dalisay, Jinhee Kim, Amy Forbes, Clarissa C. David, Lilnabeth P. Somera
Creativity plays an important role in politics in both online and offline spaces. Creative forms of political participation have long been tools of disenfranchised groups in their efforts to influe...
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The Life of Consumption Communities: A Study on Vegan Communities Journal of Creative Communications (IF 1.5) Pub Date : 2022-04-08 Ana Hungara, Helena Nobre
Marketplace cultures, one of the main theoretical frameworks within consumer culture theory (CCT), offers grounds for the study of consumer interactions with the marketplace. One kind of consumer interaction occurs inside consumption communities. Most of the consumption communities nowadays are online. Consumers go online to get information and advice from peers on their consumption options and processes
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A Critical Visual Analysis and Communication of Jide Okonkwo’s Facebook Challenge Illustration Journal of Creative Communications (IF 1.5) Pub Date : 2022-04-08 Trevor Vermont Morgan, Ogechukwu Miracle Uzoagba, Chukwunonso Uzoagba
In this article, we explore and probe the critical visual analysis framework on the ‘challenge’ illustrations of Jide Okonkwo distributed on Facebook in 2019 while considering contents, contexts and communication of the images. Engaging with critical visual analysis is in order to deepen our understanding of its dynamics and potential for visual semiosis. The images are visual data for this analysis
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Understanding the Navigation Experience: Do Virtual Customer Service Agents Make a Difference? Journal of Creative Communications (IF 1.5) Pub Date : 2022-04-04 Ana Maria Soares, José Carlos Pinho, António Alves
The purpose of this study is to contribute to understanding website usage and loyalty and specifically whether the navigation experience varies with the presence of a virtual customer service agent (VCSA) on the website. Two online surveys were carried out with a random sample of 1,000 frequent flyers before and after the inclusion of the VCSA in an airline company website. Results are tested using
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Analysis of Stakeholders’ Perception of the Role of Development Communication: Disturbing Tales from the Niger Delta Journal of Creative Communications (IF 1.5) Pub Date : 2022-04-04 Kizito Ogedi Alakwe, Ngozi Okpara
Extant literature and critical observation indicate that the Niger Delta has grappled with developmental challenges for decades. The underdevelopment has often been referred to as a paradox in relation to the abundant natural resources domiciled in the region. This research is, therefore, initiated to explore the role communication plays in the development of the Niger Delta and most importantly, analyse
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Achieving Brand Engagement and Brand Equity Through Co-creation Process Journal of Creative Communications (IF 1.5) Pub Date : 2022-03-28 Teresa Pereira, Sandra Maria Correia Loureiro, Eduardo Moraes Sarmento
The current study investigates real-time marketing as one strategy for businesses to take advantage of this social and technologic ecosystem. The challenge of a more social and connected consumer is that they engage on online conversations, trends and things. The goal is to analyse the relationship among co-creation, user-generated content (UGC), brand equity and brand engagement. The proposed model
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Transformation of the Colombian Radio in the Informative Sonosphere of the SARS-CoV-2 Journal of Creative Communications (IF 1.5) Pub Date : 2022-03-11 Andrés Barrios Rubio
Changes experienced by the social environment because of the SARS-CoV-2 established a new roadmap in the news agenda that addresses the radio industry, convergence of sound semiotics with textual and visual elements to explore new narratives, and meet the needs of an audience focused on screen devices. Adaptation of the radio medium to the digital sonosphere of the audience invites to focus the attention
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Impact of Pandemic Communication on Brand-specific Outcomes: Testing the Moderating Role of Brand Attitude and Product Category Journal of Creative Communications (IF 1.5) Pub Date : 2022-01-05 Sonika Nagpal, Garima Gupta
The unprecedented crisis due to the COVID-19 pandemic has resulted in a shift in consumers’ attitude, behaviour and purchasing habits across the globe. While brands make all the efforts to cope up, they also need to devise strategies to survive in the post-crisis situation. It is in the light of this disturbed equilibrium that the present study is undertaken. Using structural equation modeling (SEM)-based
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Does Online Dating Promotion Vary Across Cultures? A Cross-cultural Analysis of Homepage Advertisements of Online Dating Services in 51 Countries Journal of Creative Communications (IF 1.5) Pub Date : 2021-12-19 Aditi Paul, Saifuddin Ahmed, Karolina Zaluski
This study extends our understanding of the influence of culture on advertising within the novel context of online dating. People around the world have come to depend on online dating services (ODSs) to participate in the dating process. Since the norms and expectations of dating are influenced by a country’s cultural values, we expect ODSs to adapt their advertising messages to be congruent with these
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Sentiment Analysis of Users’ Comments on Indian Hindi News Channels Using Mozdeh: An Evaluation Based on YouTube Videos Journal of Creative Communications (IF 1.5) Pub Date : 2021-11-17 Maya Deori, Manoj Kumar Verma, Vinit Kumar
Sentiment analysis is the channel to pick out the text from the social media dataset to inquire about the positive and negative opinions of the statement and its subjective and objectiveness. The purpose of the study is to manifest the sentiment of the text posted in five Hindi news channels, that is, AajTak, ABP News, India TV, NDTV India and Republic Bharat on YouTube are investigated by adopting
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Trends in Media Coverage and Information Diffusion Over Time: The Case of the American Earth Systems Research Centre Biosphere 2 Journal of Creative Communications (IF 1.5) Pub Date : 2021-11-17 Catherine Francis Brooks, Brigitte Juanals, Jean-Luc Minel
This study examined research centre Biosphere 2 (B2) coverage by US newspapers between 1984 (as stories of conception before construction emerged) and 2019 (at the time this research was conducted) in order to uncover news diffusion relative to B2 in public media across historic eras and amid shifts in stakeholders over time. The analysis focussed on how a scientific institution and its innovative
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Creative Communications and Interactions among Stakeholders Journal of Creative Communications (IF 1.5) Pub Date : 2021-11-10 Sandra Maria Correia Loureiro
The ways companies communicate with their stakeholders have moved from a traditional message, which is usually promoted offline, to a much more creative message spread between different types of media and environments. Advertising (ads) is no longer the main tool in the hands of companies to communicate with consumers. A mix between traditional and new media becomes the key to a successful communication
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Analysis of Media Bias—Glenn Beck TV Shows: A Content Analysis Journal of Creative Communications (IF 1.5) Pub Date : 2021-11-08 Rizwan Ahmad
This study provides an overview of the media’s role in shaping public discourse and belief through framing news stories in a biased perspective and setting an agenda that is in keeping with the interests of the corporate and institutional funders of the media apparatus. Support for such an analysis is provided by a literature review that covers many critical aspects of news framing, agenda setting
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Vlogger’s Reputation: Connecting Trust and Perceived Usefulness of Vloggers’ Recommendation with Intention to Shop Online Journal of Creative Communications (IF 1.5) Pub Date : 2021-10-28 Wajeeha Aslam, Sadia Mehfooz, Imtiaz Arif, Sohaib Uz Zaman
The study aims to determine the impact of vlogger’s reputation on viewers’ trust on vlogger’s recommendations (TVR) and perceived usefulness of vlogger’s recommendations (PUVR). Moreover, the study examines the impact of TVR and PUVR on attitude and intention to shop online. A sample of 250 responses was collected from social media users and structural equation analysis technique was employed. The
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The Afterlife of Breast Cancer: Exploring the Digital Performativity of Post-Treatment Patienthood Journal of Creative Communications (IF 1.5) Pub Date : 2021-10-28 Neha Gupta
This article looks at the practices of digital performativity of bodies-in-remission on Instagram to detail the affective and temporal experience of post-treatment patienthood. To explore these performativities, I use the images and narratives of the post-treatment breast-cancer body to have a conversation about the vicarious ‘re-experience’ of the malady—now in abeyance—through the discursive register
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Informality of Media Freelancers in Indonesia: Motives and Prospects Journal of Creative Communications (IF 1.5) Pub Date : 2021-10-28 Jandy E. Luik, Agusly I. Aritonang
This article presents our analysis of the nature of informality of media freelancers and its implications to creative workers. Employing a series of 15 interviews, we offer an interpretive understanding through the subjective experience of the Indonesian media freelancers. Accordingly, we analyse the participants’ responses in four dimensions of informality: personal, professional, technological and
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Instagram: A Gimmick or a Serious Reputation Builder in the Airline Business? Journal of Creative Communications (IF 1.5) Pub Date : 2021-10-04 Rui Vinhas da Silva, Catarina Marques, Diogo Martinho, Natália Teixeira, José Crespo de Carvalho
The purpose of the research was to shed light on the interrelatedness between Instagram and corporate reputation, on the one hand, and customer service expectations, on the other. A conceptual model was proposed to be tested in the context of the civil aviation economy. A national flagship airline company was chosen in which to conduct the research. An online questionnaire was made available, and 283
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The Dragonfly Effect: Analysis of the Social Media Women’s Empowerment Campaign Journal of Creative Communications (IF 1.5) Pub Date : 2021-09-08 Aya Shata, Michelle I. Seelig
Social media can advocate for social causes and catalyse audience support. To better understand the role of social media in advocacy communication, this article explores how advocates utilised Facebook to advocate for the ‘Taa Marbuta’ women empowerment campaign in Egypt. Our research draws on the dragonfly effect model and muted group theory as theoretical and analytical frameworks. In-depth interviews
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Forget-me-not? Using Immersive Technologies in Brand-building Communication Processes: An Exploratory Study in the Mexican Context Journal of Creative Communications (IF 1.5) Pub Date : 2021-09-08 Martha Rivera-Pesquera, Silvia Cacho-Elizondo, Rafael Duran-Dergal
New immersive technologies (NITs) can be an ally or a rival when it comes to brand relationships. Given the multiplicity of options, marketers need to understand their customers also as audiences seeking experiences. However, such experiences need to exist within a company’s digital ecosystem. This study presents an analysis of six companies that have used NITs to varying degrees. We propose a framework
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360 Video Trend on YouTube Before and During the COVID-19 Pandemic Journal of Creative Communications (IF 1.5) Pub Date : 2021-09-08 Víctor Cerdán Martínez, Alberto Luis García García, Ignacio José Martín Moraleda
In 2015, YouTube was the first online platform to enable the option of uploading and playing 360-degree videos on the Internet. In 2020, during the COVID-19 pandemic, the consumption of these videos rebounded. To conclude this, we performed a quantitative analysis with the data from searches for ‘360 video’ on YouTube from the four countries most affected by COVID-19 during the first months of the
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What is the Role of Memory in Consumer–Brand Relationship? Insight from sport industry Journal of Creative Communications (IF 1.5) Pub Date : 2021-08-23 Ricardo Cayolla, Sandra Maria Correia Loureiro
We live in a time when symbolism is of enormous priority. Memories are a particularly important part of the construction of individual identity and the subsequent relationships established, personal and with the loved brands. Previous research in psychology and neurosciences on negativity effect claims that negative events have more impact than positive ones. In an emotional context like the sports
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Perception and Sentiment Analysis on Empathic Brand Initiative During the COVID-19 Pandemic: Indonesia Perspective Journal of Creative Communications (IF 1.5) Pub Date : 2021-08-01 N. Nurlaela Arief, Aria Bayu Pangestu
This study aims to evaluate the empathic brand initiative during the COVID-19 pandemic in Indonesia and analyse the online sentiments toward the philanthropy of corporations, non-profits organisations, citizens and society. Sentiment analysis was conducted on related posts of 15 companies from March to June 2020 with varying preliminary times for each company as the first donor. To complete the perception
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A Motivational Cognitive Mechanism Model of Online Social Network Advertising Acceptance: The Role of Pre-purchase and Ongoing Information Seeking Motivations Journal of Creative Communications (IF 1.5) Pub Date : 2021-08-01 Imran Anwar Mir
Social media platforms such as social network sites (SNS) have become an essential part of users’ everyday activities. Users frequently engage in SNS to socialise and access information. The business model of several SNS firms is rooted in advertising. The challenge for SNS firms is to make sure that users accept SNS advertising. Based on uses and gratifications theory (UGT) and motivated reasoning
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Adoption of FinTech Products: A Systematic Literature Review Journal of Creative Communications (IF 1.5) Pub Date : 2021-08-01 Ami Fitri Utami, Irwan Adi Ekaputra, Arnold Japutra
Financial technology (FinTech) is currently rising due to its essential impact on the economy. The availability of FinTech provides an easier way for consumers to access various financial products through digitalised platforms. Unfortunately, the rate of FinTech adoption in the market is still scant due to various risks and the market perception towards its products. This article aims to develop a
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The Role of the Communication Discipline to Tackle COVID-19: Interrogating Positive Deviations and Critical Discourses Journal of Creative Communications (IF 1.5) Pub Date : 2021-06-09 Arvind Singhal, Do Kyun David Kim
The COVID-19 pandemic descended on us in an unexpected, uncontrollable, and unpredictable manner, disrupting the world order and affecting all sectors of human society. The world had little time to prepare for the ravages of a novel and highly infectious coronavirus. By February 2021, some 112 million people had contracted COVID-19 globally, and 2.5 million had died. Even with the availability of vaccines
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Neoliberal Governmentality and Low-Wage Migrant Labour in India and Singapore Journal of Creative Communications (IF 1.5) Pub Date : 2021-05-17 Mohan J. Dutta
Drawing on a digital ethnography and in-depth interviews conducted with low-wage migrant workers in hyper-precarious working conditions amidst ongoing neoliberal transformations in India and Singapore, this manuscript offers a comparative framework for examining the limits of pandemic communication. Interrogating the ideology of behaviourism that forms the dominant approach, the narratives point to
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Civil Society’s Response to Coronavirus Disease 2019: Patterns from Two Hundred Case Studies of Emergent Agency Journal of Creative Communications (IF 1.5) Pub Date : 2021-05-17 Niranjan J. Nampoothiri, Filippo Artuso
Covid-19 has exposed the limitations of current social protection systems and elicited a variety of responses from civil society. This article attempts to characterise emergent agency during Covid-19 by drawing on a dataset of 200 case studies and texts on how human agency has shifted during Covid-19. The overarching finding is that while the pandemic has disrupted civil society, this disruption has
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The Meaning of Coffee for Barista in Speciality Coffee Shop in Indonesia Journal of Creative Communications (IF 1.5) Pub Date : 2021-04-29 Redovan Witarta Adhi, Ulani Yunus
The purpose of this study is to determine the meaning of coffee for Barista in specialty coffee shop. The concept used in this study is the concept of self-image or an individual image. The concept of self-image also explains the feelings and thoughts of individuals. The research method used is qualitative method with a phenomenological approach. Whereas data collection is done by conducting observations