The purpose of this study is to determine the meaning of coffee for Barista in specialty coffee shop. The concept used in this study is the concept of self-image or an individual image. The concept of self-image also explains the feelings and thoughts of individuals. The research method used is qualitative method with a phenomenological approach. Whereas data collection is done by conducting observations, interviews and literature studies. The results of this study show that the meaning of coffee for Barista in specialty coffee shop is the deeper their understanding of knowledge about coffee, the stronger the meaning conveyed to their customers and also to increase the sense of self respect as Barista. Besides that, the interaction built between the Barista and the customers can also strengthen the characteristic of the coffee shops, which is to be the specialty coffee shop in the third wave era.

这项研究的目的是确定咖啡在专业咖啡店中对咖啡师的意义。本研究中使用的概念是自我形象或个人形象的概念。自我形象的概念也解释了个人的感受和思想。所使用的研究方法是采用现象学方法的定性方法。数据收集是通过进行观察，访谈和文献研究完成的。这项研究的结果表明，咖啡在专业咖啡店中对Barista的意义在于，他们对咖啡知识的理解越深，传达给客户的意义越强，并且也增加了作为Barista的自尊心。除此之外，咖啡师与客户之间建立的互动关系还可以增强咖啡店的特色，