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Exploring the Effectiveness of Advergame: The Role of Transportation on Continuous Intention to Play Advergames
Journal of Creative Communications Pub Date : 2022-04-27 , DOI: 10.1177/09732586221093700 Yunju Kim 1 , Heejun Lee 2
Journal of Creative Communications Pub Date : 2022-04-27 , DOI: 10.1177/09732586221093700 Yunju Kim 1 , Heejun Lee 2
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This study argues that research on advergames needs to better address the relationships between players’ psychological characteristics and their behavioural responses. In this article, we present a...
中文翻译:
探索广告游戏的有效性:交通对持续玩广告游戏的意图的作用
本研究认为,对广告游戏的研究需要更好地解决玩家心理特征与其行为反应之间的关系。在本文中,我们介绍了一个...
更新日期:2022-04-27
中文翻译:
探索广告游戏的有效性:交通对持续玩广告游戏的意图的作用
本研究认为,对广告游戏的研究需要更好地解决玩家心理特征与其行为反应之间的关系。在本文中,我们介绍了一个...