This article aims to contribute towards the theoretical and practical implications of ‘digital placemaking’ in the context of the state of Uttarakhand, India. In this study, we conducted a prolonged netnographic immersion with a popular online community on Facebook and analysed how the members make sense of digital placemaking in the cultural context of Uttarakhand. The data is collected using observations of the digital community and in-depth interviews of the administrators. We draw the theoretical inspirations from the perspective of ‘dialogue’ and ‘participation’ to further re-conceptualise digital placemaking and align its conceptual roots with the discipline of social change communication. Furthermore, using inductive insights, we propose key strategies shaping the process of digital placemaking.

中文翻译：

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重新概念化数字场所营造：印度北阿坎德邦的网络图研究

本文旨在为印度北阿坎德邦背景下的“数字场所营造”的理论和实践意义做出贡献。在这项研究中，我们对 Facebook 上一个受欢迎的在线社区进行了长时间的网络志沉浸，并分析了成员如何在北阿坎德邦的文化背景下理解数字场所营造。数据是通过对数字社区的观察和对管理员的深入访谈来收集的。我们从“对话”和“参与”的角度汲取理论灵感，进一步重新概念化数字场所营造，并将其概念根源与社会变革传播学科相结合。此外，利用归纳洞察力，我们提出了塑造数字场所营造过程的关键策略。