This study provides an overview of the media’s role in shaping public discourse and belief through framing news stories in a biased perspective and setting an agenda that is in keeping with the interests of the corporate and institutional funders of the media apparatus. Support for such an analysis is provided by a literature review that covers many critical aspects of news framing, agenda setting and cultivation theory, especially with respect to the emergence of a new ‘network society’. The ‘content analysis’ approach is utilised to search for biased content via the use of coders and decoders in some 140 randomly selected sampled links of the ‘Glenn Beck’ show during the two periods of time from 1 January 2010 to 30 June 2010, and from 1 January 2011 to 30 June 2011, each of these periods consisting of 70 samples. The results ultimately show that the programme almost unilaterally provides supportive views of moral conservative values, and slight negative portrayals of Muslims. The programme presents critical views of President Obama and his policies, although the finding in opposing Obama’s policies is not statistically significant. The significance of these findings is discussed within the larger context of media bias and its influence on political reality, as well as public discourse and belief; although the study and hence, the findings suggesting ‘bias’ do not represent the entire media industry representing conservative values.

本研究概述了媒体通过以有偏见的视角构建新闻故事并制定符合媒体机构的企业和机构资助者利益的议程，在塑造公共话语和信仰方面的作用。支持这种分析的文献综述涵盖了新闻框架、议程设置和培育理论的许多关键方面，特别是关于新“网络社会”的出现。“内容分析”方法用于通过使用编码器和解码器在 2010 年 1 月 1 日至 2010 年 6 月 30 日的两个时间段内在“格伦贝克”节目的大约 140 个随机选择的采样链接中搜索有偏见的内容，以及从 2011 年 1 月 1 日到 2011 年 6 月 30 日，每个时期由 70 个样本组成。结果最终表明，该计划几乎单方面地提供了道德保守价值观的支持观点，以及对穆斯林的轻微负面描绘。该节目提出了对奥巴马总统及其政策的批判性观点，尽管反对奥巴马政策的发现在统计上并不显着。在媒体偏见及其对政治现实以及公共话语和信仰的影响的更大背景下讨论了这些发现的重要性；尽管这项研究以及由此得出的“偏见”的调查结果并不代表整个媒体行业都代表着保守的价值观。尽管反对奥巴马政策的发现在统计上并不显着。在媒体偏见及其对政治现实以及公共话语和信仰的影响的更大背景下讨论了这些发现的重要性；尽管这项研究以及由此得出的“偏见”的调查结果并不代表整个媒体行业都代表着保守的价值观。尽管反对奥巴马政策的发现在统计上并不显着。在媒体偏见及其对政治现实以及公共话语和信仰的影响的更大背景下讨论了这些发现的重要性；尽管这项研究以及由此得出的“偏见”的调查结果并不代表整个媒体行业都代表着保守的价值观。