ABSTRACT Media organizations are experiencing unprecedented technological, financial, and technological pressures, which have exposed them to severe public scrutiny and put their management practices on the spotlight. In many democratic contexts, media practitioners have responded to these public pressures by instituting a raft of quality control measures aimed at gaining public support and forestalling

ABSTRACT This paper examines the factors predicting the frequency and duration of local broadcast television blackouts by Multichannel Video Programming Distributors (MVPDs), as a consequence of breakdowns in retransmission consent negotiations. Using a database of 372 retransmission agreements executed between 2011 and 2018, the paper uses a binomial logistic regression to identify the factors predicting

ABSTRACT This study investigated second screen user behavior in a social television-viewing environment. Two online consumer panels of 1,052 second screeners were sampled to complete the three-stage research strategy. Through conceptualization and operationalization of the second screening construct, this study identified five underlying dimensions, including utility, control, interaction, influence

ABSTRACT Digital platforms such as search engines and social media have become major gateways to news. Algorithms are used to deliver news that is consistent with consumers’ preferences and individuals share news through their online social networks. This networked environment has resulted in growing uncertainty about online information which has had an impact on news industries globally. While it

ABSTRACT A constant theme in strategic media management literature is the transformational impact that digital media technologies and deregulation have had on shaping media firms’ corporate strategies. Whilst the role of corporate strategy is to encapsulate a firm’s long-term direction and scope of activities, it will also give a strong indication of how the firm will compete and be positioned in an

ABSTRACT The question of the optimal level of diversification in marketing research has a long history and shows an inconsistent empirical picture. Based on assumptions from the media management field, consumer engagement literature and social identity approach, this paper is aimed at obtaining a better understanding of diversification as a competitive advantage for organizations in eSports. Accordingly

ABSTRACT Since 2016, eSports has grown into a key sector of the media landscape. Yet, manystakeholders are challenged with managing the complexity of eSports media. Existing business model literature suggests that organizations can build competitive advantages by aligning strategy with consumer needs. This approach would aid in the task of eSports management, but current understanding of eSports consumers

ABSTRACT This editorial gives a short preface to the eSports industry and why this industry is unusual for media management research – thereby describing the eSports ecosystem based on the stakeholders involved, the fundamental characteristics, and the governing principles of the industry. Then the three papers in this special issue are introduced. These papers show the uniqueness of the eSports industry

ABSTRACT Globally, eSports is growing in influence in media. However, it represents a unique phenomenon in the modern mediascape as it is expanding beyond the online digital world and becoming interwoven in the offline, physical world. Jönköping, a mid-sized Swedish city that hosts the DreamHack winter and summer events, provides the setting for how this offline context is being facilitated and shaped

ABSTRACT Artificial intelligence is a transformational technology of the digital age and an increasingly critical business mindset for companies, especially for those in the media sector with a growing array of digital content products and advertising opportunities. Given its unique market characteristics, it is unclear whether AI would offer the same disruptive power and utilities in the media sector

ABSTRACT This paper is an empirical analysis of the prevalence of business models in the Over The Top (OTT) video content distribution sector. From a review of the literature on taxonomies of OTT business models, it identifies five attributes of an OTT content distribution platform: ownership, vertical integration with content producers, platform/multiplatform compatibility, service type, and revenue

ABSTRACT In the film industry, which is notoriously high risk, sequels and adaptations stand out as successful films. Conceptualizing adaptations and sequels as extended brands, this paper takes an in-depth look at brand extension strategies in the film industry by analyzing films released from 2010 to 2013 in the U.S. This paper puts forward five adaptations types by their source materials (i.e.,

ABSTRACT Despite its high popularity, Snapchat remains a mystery to many marketers. This study uses a mixed-methods approach to gain a thorough understanding of how users define Snapchat usage in terms of their cognitive processing and behavioral patterns. 14 core associations for Snapchat media usage were explored in focus groups, which were then converted into a consensus map using the concept map

ABSTRACT Media managers and journalists have responded to digitalization over time by implementing online journalism and by converging and de-converging print and online newsrooms. Drawing on complexity and uncertainty theories, this article develops a cycle model, which furthers the understanding of why and how news organizations change. Qualitative and quantitative findings in two European legacy

ABSTRACT Social media have become useful tools for audiovisual promotion, especially to reach niche audiences. Twitter promotional strategies have been widely studied, yet other growing platforms such as Instagram have been less analyzed. This paper examines the Instagram promotional strategies of two pay-per-view platforms (HBO and Netflix) in two markets (the USA and Spain). A total of 731 messages

ABSTRACT This study proposes a model that measures the value of audience responses to company-initiated social media posts by assessing their direct and indirect effects on brand equity. The model was tested using a content analysis of every post made by 25 different brands on Instagram, Facebook, and YouTube during September 2017. Findings demonstrate that online reach has a positive relationship

ABSTRACT The aim of this paper is to evaluate the use of mobile instant messaging (MIM) apps from the perspective of the user. The objective is to verify what is the perceived usefulness, perceived value of use and usability of this new channel of communication utilized with customers and to verify if there are premises for considering instant messaging services as a new platform for customer engagement

ABSTRACT The literature on media management addresses social media as a means for brands to build relationships, share experiences, communicate interactively, and collectively with consumers, and compete for the attention and engagement of their audiences to maximize performance. In this paper, we check the impact of brand involvement and perceived homophily on consumer engagement with brand communities

The arrival of the attention economy and audience-centric media market has intensified the need for better consumer insights. At the same time, the conventional, linear approach of understanding the experiences, journeys, and decision-making processes of media consumers is no longer sufficient in a technology-driven environment. The construct of engagement, with its promise of addressing audience attention

ABSTRACT Media ownership and diversity have been areas of concern for the U.S.’ Federal Communications Commission (FCC) for decades. In this study, the effects of ownership type and network affiliation upon ethnic and racial diversity within U.S. television newsrooms were explored. An exploratory content analysis of local television stations (N = 232) was undertaken to compare the diversity levels

ABSTRACT Venture capital funding is an increasingly common yet understudied management model in the rapidly changing market of news media. Drawing on scholarship in media management and entrepreneurship, this study applies a community ecology framework to analyze the relationship between venture capital funding and digital news media firms. In doing so, this work explores the interaction between legacy

ABSTRACT Television has gone through a period of rapid disruption in the last few years. New technologies, increased globalization, shifting demographics, and evolving consumer demand have impelled widespread change to business models. Consequently, Broadcasters have been forced to re-examine their approaches to creativity and ideation including capacities and enabling methods. Following analysis of

ABSTRACT In recent years, there has been a trend toward “cord-cutting” by media consumers. Cord-cutting is the abandonment of paid subscription television in favor of video-streaming services. This research examines the phenomenon and proposes a framework for understanding its drivers based on two well-worn consumer behavior models: (1) consumer adoption and (2) self-efficacy. The framework proposes

ABSTRACT This article analyzes what the audience understands by the concept of quality as applied to television channels. This research also examines the influence of the perceived quality of the different programs broadcasted by a channel on the perceived quality of the whole channel. The empirical part is based on the answers provided by a sample of 405 respondents in Spain. The factors found to

ABSTRACT Declining advertising revenue and print copy sales have propelled extensive paywall experiments in local newspapers to generate new revenue and fund local journalism. The success of these experiments is ultimately depending on whether or not they deliver the value that customers require. This article studies local newspapers’ potential to build successful paywalls by conducting a two-sided

ABSTRACT This survey of 524 U.S. journalists explores how journalists perceive transparency, an emerging professional knowledge base, ethical value and set of practices, has been managed as a normative innovation. The study follows the recent addition of transparency to the ethics codes of two leading U.S. professional journalism associations: Society of Professional Journalists and Radio Television

ABSTRACT Smartphones have become important in everyday life for most activities, including marketing. Mobile devices can access the Internet to find information, recommend, generate and distribute content and are increasingly being used to inform consumer choices. Their capabilities are expanding the significance of word of mouth communication by overcoming temporal and spatial constraints of verbal

ABSTRACT Whereas media ownership issues have interested scholars for decades, research has largely ignored the implications of specific ownership forms on the corporate governance of media companies, that is, how these companies are directed and controlled. This article attempts to address this gap by exploring the corporate governance of the ownership form of business foundations—a type of ownership

ABSTRACT This study investigates the concept and practice of engagement via media platforms from the perspectives of brands, audience, and media. Under the premise that engagement is a multi-dimensional construct that presents a more complex, qualitative nature different from the traditional, exposure-based quantitative metrics frequently adopted for linear media, this study explores how diverse market

ABSTRACT Empirical studies from a variety of fields suggest that perceptions of the same stimuli can vary across gender, race/ethnicity, political ideology, or other demographic dimensions. This may also be the case for perceptions of media brands, but no systematic examination of demographic differences in perceptions of media brand personality across multiple media formats has previously been undertaken

ABSTRACT Research on media success factors is a fragmented field. Definitions, measures, and methods vary, and findings are often inconsistent. In an attempt to fill this perceived research gap, we distilled generic success factors of media products from the literature. Guided by theory and empirical findings, these factors were aggregated to complex concepts, building blocks of success that we further

ABSTRACT This study aims to enlighten the controversial discussion about the term public value in an innovative way. Instead of normative pronouncements and paternalistic posits, this study combines a theoretical, literature-based conception with an empirical quantitative approach. For this, the key term, public value, is split into its constituent parts of customer value and citizen value and is transformed

ABSTRACT Television stations are increasingly using social media platforms for a variety of reasons. This study examined more than 4,300 visuals posted to the Instagram sites of 383 local TV stations in the United States. The analysis found that news and promotion were the top themes of the posts. Using Goffman’s (1959) presentation of self as a theoretical foundation, this study found that visuals

ABSTRACT Domestically produced children’s television is frequently highlighted as both an area of market failure, and also as an area where children’s changing consumption habits necessitate new and different ways of thinking about funding children’s content across a range of platforms. In the light of a recent U.K. proposal to set up a Public Service Content Fund to support “genres” under threat,

This rich volume, edited and compiled by two former presidents of the European Media Management Association (EMMA)—Gregory F. Lowe, professor of media management at the University of Tampere in Finland, and Charles Brown, principal lecturer at the University of Westminster’s media management program—is an act of self-declaration. Brown and Lowe set out to contribute to the fermentation of the field—and

ABSTRACT Crowdfunding has become an important funding method for video game developments in the United States. Interestingly, video game crowdfunding projects have significantly lower success rates compared to other product categories. Recognizing this challenge, this study examines factors influencing the success of crowdfunding campaigns for video games. The analysis of 447 crowdfunding campaigns

ABSTRACT The macro versus micro debate in the brand personality literature has yielded a variety of micro approach brand personality scales for different media, with both differences and parallels in personality dimensions uncovered. The observed parallels in media brand personality dimensions and the varying media contexts under which empirical tests of selective exposure theories have been conducted

ABSTRACT In this article we explore the conditions for creative work in media organizations from the viewpoint of serendipity and the management of serendipity. Our study contributes to the field of media management research by theorizing change and creativity within the framework of organizational serendipity. Based on an analysis of empirical data collected with the diary method in a media organization

ABSTRACT The current article offers an exploration of the incipient development of crowdfunding anime projects for short and medium-length films. Japanese commercial animation is characterized by the support of a strong production industry that primarily targets local audiences through cross-media projects, developed in synergy with other cultural sectors (such as the publishing industry, record labels

ABSTRACT The current article analyzes the difficulties faced by public service media in the current political, economic and multimedia context. It proceeds with an examination of the main financing methods used by public service media and of the most recent reforms at the European level. The last part of this article describes a potential “scenario” of reforming public service media license fee model

ABSTRACT Incorporating theoretical concepts from communication, media economics, and social psychology, and using data from two constructed weeks, this content analysis study examined factors contributing to funding successes on Byline, an international crowdfunded journalism platform. This study found that non-public affairs news is more likely to reach funding goals, have more supporters, and receive

ABSTRACT Media convergence has been mapped from a variety of perspectives, with scholars tracing the impact of digital convergence, for example, on everything from texts to consumption. Yet, few have examined how the rise of a convergent media landscape is impacting funding in and across contemporary media industries. It is important to examine such a relationship, and to assess ways in which convergent

ABSTRACT The article focuses on Greece and explores the extent and ways in which film production funding cultures have changed in the period 2010–2015. It maps out the hybrid modes of funding embraced by filmmakers in this period, and explores the extent to which new models, such as crowdfunding, were adopted, European co-production opportunities were more fully embraced, as well as how far traditional

ABSTRACT Contemporary children enjoy abundant supplies of television made especially for them, delivered across multiple platforms by a range of providers that includes public service broadcasters, pay-television services, and subscription video on demand services. Although digital regimes undermined longstanding funding models for children’s television and reduced the production of local content in

ABSTRACT Media firms act in rapidly changing and converging environments characterized by new entrants and increasing competition from related industries. As a reaction to this, the incumbents of the telecommunication, information technology, consumer electronics, media, and entertainment industry have increased their corporate venture capital activities. Corporate venture capital activities are a

ABSTRACT This study examines if the area of media entrepreneurship education has developed similarities as a way to build legitimacy. This study uses institutional isomorphism to examine the likelihood, and reasons, that similarities may be emerging from separate media entrepreneurship programs. This study conducts in-depth, open-ended telephone interviews with program heads of media entrepreneurship

ABSTRACT This editorial reviews current research about media entrepreneurship and introduces the four papers published in this special issue. These papers move the emerging academic field of media entrepreneurship forward by outlining the relevance of context for enhancing our understanding of entrepreneurial phenomena, by introducing the theoretical concept of ‘entrepreneuring as emancipation’, by

ABSTRACT The increasing ubiquity of broadband Internet and the rapid rise and uptake of new online video capabilities and platforms are transforming the ecology of traditional television across the globe, and restructuring its economics, politics, culture, and norms. The Canadian television sector presents a particularly interesting case study given its highly regulated dimensions, acknowledged absence

ABSTRACT Media researchers have called for new business models that could be the salvation of news. This article builds on case studies of two local media entrepreneurs, one in a very rural location and one in the most urban area of the United States, and how they looked beyond the barriers that were presented to them to create successful media organizations. The theory of the creative class has argued

ABSTRACT Local television in the United States is experiencing dramatic changes due to shifts in viewership and digital technologies. This study examined the extent to which a sample of local television stations in the United States are meeting the demands and needs of Generation C/Millennials through the use of social media, mobile technology, and other online communication tools. The major finding

ABSTRACT The core concept of the agenda-setting theoretical model is the transfer of topic salience from the media agenda to the public agenda. Sports leagues need to have their games properly positioned in the television programming schedule to assist their transfer of salience effort and help maximize their national popularity. A sports television programming schedule can be improved with an understanding

We live in a fast-changing, complex, and technology-driven world where users are confronted with a host of digital gadgets, and ever-expanding array of social media apps, and have the ability to generate content. The catchwords “digital technology” and “digital convergence” have permeated the internet, television, media, and communication studies for over a decade. Since 1990, emerging digital media

In James G. Webster’s book, the marketplace of attention is a very crowded place, indeed. From blogs to film to television and tweets, consumers have an apparently inexhaustible supply of news, entertainment and information at their fingertips; but while the availability of content seems limitless, the attention of audiences is finite. So, how do media find audiences, and vice versa, in the digital

The loyalty of any workforce directly impacts an organization’s outcomes. Therefore, organizations in various industries continually strive to promote long-term productivity through employee engagement. The same is true in media management, which has an ongoing need to keep the focus off an either/or environment of decline in traditional media and increase in digital media. The goal is to maintain

ABSTRACT The distinction between legacy media and digital media has frequently been used to analyze the journalistic and commercial contrast between traditional media (offline) and new media (online). However, little research has been carried out on the degree to which legacy brands differ from digital native brands in the digital environment. Are legacy and digital native news brands associated with

ABSTRACT Public service broadcasters (PSBs) around the world are restructuring their constituencies to meet the new challenges of increasing media diversification. New PSB management approaches include the diversification of transmission channels and development of contents. The optimum deployment of distribution channels and content genres, referred to as Portfolio Management, is now a major management

ABSTRACT In times of turbulence in the media industry, media organizations are looking for new business models. Digitalization has led traditional news media organizations to testing new forms of advertisement, such as sponsored content and native advertising, whereas others, such as lifestyle magazines, have a longer history in collaborating with brands. Editors are key players in these developments

ABSTRACT This article explores the impact of evolving conceptions of the audience by analyzing television’s “hits” as portrayed by two market information regimes: traditional Nielsen ratings and social television analytics, a supplementary big data approach to audience measurement. In doing so, this work provides insight into the types of content that perform well under a social television analytics

ABSTRACT As people’s willingness to pay for digital news remains low, this article investigates whether people would be willing to share personal data as a new currency for accessing news. Increasingly, news organizations collect personal data and track cross-media consumption to build detailed knowledge about and (re)connect with digital news consumers. This article presents the results of an industry-driven

ABSTRACT Audience ratings data have long occupied the attention of marketers and media managers. These are the “currencies” that support the operation of commercial media. Today, metrics can be derived from many large datasets, raising the possibility that new kinds of currencies might emerge. We argue that data on exposure are the most likely to support currencies, and that these might well go beyond