ABSTRACT This paper is an empirical analysis of the prevalence of business models in the Over The Top (OTT) video content distribution sector. From a review of the literature on taxonomies of OTT business models, it identifies five attributes of an OTT content distribution platform: ownership, vertical integration with content producers, platform/multiplatform compatibility, service type, and revenue model. Applying cluster analysis to SNL Kagan’s global database of 798 OTT distribution networks, the most five commonly occurring combinations of attributes are identified. The paper concludes by discussing the characteristics of these business models.

中文翻译：

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全球 OTT 视频服务中商业模式的流行：聚类分析

摘要 本文对 Over The Top (OTT) 视频内容分发领域的商业模式盛行进行了实证分析。通过对 OTT 业务模型分类法文献的回顾，它确定了 OTT 内容分发平台的五个属性：所有权、与内容生产者的垂直整合、平台/多平台兼容性、服务类型和收入模型。将聚类分析应用于 SNL Kagan 的 798 个 OTT 配电网络的全球数据库，确定了最常见的五种属性组合。本文最后讨论了这些商业模式的特点。