ABSTRACT Artificial intelligence is a transformational technology of the digital age and an increasingly critical business mindset for companies, especially for those in the media sector with a growing array of digital content products and advertising opportunities. Given its unique market characteristics, it is unclear whether AI would offer the same disruptive power and utilities in the media sector as in other tangible goods industries. This review examines the utilities of AI in the media industry, AI’s role in the context of value chain, and the challenges in incorporating the cognitive technologies in this industry. It was concluded that AI applications in media have occurred in the eight main areas: audience content recommendations/discovery, audience engagement, augmented audience experience, message optimization, content management, content creation, audience insights, and operational automation. There are significant challenges in balancing the effectiveness and efficiency, and human and AI judgement.

中文翻译：

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媒体行业人工智能应用回顾

摘要 人工智能是数字时代的一项变革性技术，对公司而言，尤其是对于拥有越来越多数字内容产品和广告机会的媒体行业的公司而言，是一种日益重要的商业思维方式。鉴于其独特的市场特征，尚不清楚人工智能是否会在媒体领域提供与其他有形商品行业相同的颠覆性力量和公用事业。本综述探讨了人工智能在媒体行业中的效用、人工智能在价值链环境中的作用以及将认知技术纳入该行业的挑战。得出的结论是，人工智能在媒体中的应用主要发生在八个领域：受众内容推荐/发现、受众参与、增强受众体验、消息优化、内容管理、内容创建、受众洞察和运营自动化。在平衡有效性和效率以及人类和人工智能判断方面存在重大挑战。