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Factors Affecting the Frequency and Length of Blackouts in Retransmission Consent Negotiations: A Quantitative Analysis
International Journal on Media Management ( IF 0.8 ) Pub Date : 2020-12-22 , DOI: 10.1080/14241277.2020.1865358
Eun-A Park 1 , Rob Frieden 2 , Krishna Jayakar 2
Affiliation  

ABSTRACT

This paper examines the factors predicting the frequency and duration of local broadcast television blackouts by Multichannel Video Programming Distributors (MVPDs), as a consequence of breakdowns in retransmission consent negotiations. Using a database of 372 retransmission agreements executed between 2011 and 2018, the paper uses a binomial logistic regression to identify the factors predicting blackouts, and ordinary least squares (OLS) regression for the duration. It finds the broadcasters’ network affiliations, the number of cable subscribers affected by a retransmission agreement, and a time trend to be the most significant predictors.



中文翻译:

影响重传同意协商中停电频率和长度的因素:定量分析

摘要

本文研究了预测多频道视频节目发行商 (MVPD) 因转播同意协商失败而导致本地广播电视停电的频率和持续时间的因素。该论文使用 2011 年至 2018 年间执行的 372 份重传协议的数据库,使用二项逻辑回归来确定预测停电的因素,并使用普通最小二乘法 (OLS) 回归来确定持续时间。它发现广播公司的网络隶属关系、受转播协议影响的有线用户数量以及时间趋势是最重要的预测因素。

更新日期:2020-12-22
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