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Empathy in public relations practice of South Korea Public Relations Review (IF 4.1) Pub Date : 2024-09-14 Hyunji Doh, Jiyoung Kang, Samsup Jo
Using a qualitative approach, this study explores the role of empathy as a critical skill that can improve public relations practice. Specifically, it investigates how South Korean public relations practitioners perceive the role of empathy based on their life and work experiences, beliefs, and feelings. This theme is considered within the context of the Korean culture of , a state focused on “we-ness
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The evolution of digital public relations research Public Relations Review (IF 4.1) Pub Date : 2024-09-02 Eyun-Jung Ki, Tugce Ertem-Eray, Gabriele Hayden
This bibliometric analysis examines the evolution of digital public relations research over a 27-year span and assesses its academic trajectory. This study seeks to clarify 1) the prominent contributors to the field, 2) key articles shaping the field of digital public relations, and 3) the predominant research themes explored longitudinally. The data, encompassing citations in six public relations
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Confronting controversial content: Examining online narratives and frames in #CancelSpotify and #NetflixWalkout Public Relations Review (IF 4.1) Pub Date : 2024-09-02 Brandi A. Watkins, Chelsea L. Woods
In 2021, Netflix and Spotify became the center of debate over controversial content. As a form of protest, Twitter (X) users engaged in hashtag activism using #NetflixWalkout and #CancelSpotify. Hashtag activism provides online activists and organizers a mechanism to produce and disseminate (counter)narratives quickly. In both cases, users employed the hashtags to support the streaming services’ stances
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Putting ethics of care into public relations: Toward a multi-level agency model Public Relations Review (IF 4.1) Pub Date : 2024-08-29 Jenny Zhengye Hou, Jane Johnston
This paper examines how ethics of care (also known as care ethics) can be applied to public relations, drawing insights from a two-stage empirical study. The first stage explores industry best practices from award-winning campaigns, followed by elite interviews with leading practitioners to understand how care ethics can be infused into various organisational, personal, and professional contexts. The
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Unpacking publics’ disengagement and information behaviors: Roles of psychological distance, feasibility and desirability in an environmental sustainability issue Public Relations Review (IF 4.1) Pub Date : 2024-08-07 Soojin Kim, Lisa Tam
Despite the prominence of global environmental challenges, promoting publics’ engagement with issues related to environmental sustainability has proven difficult. Publics have perceived them as distant issues that do not have imminent impact requiring immediate actions. However, publics’ disengagement has in turn accelerated environmental deterioration. Applying construal level theory, this study explores
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The impact of diversity communication on employee organizational identification and employee voice behaviors: A moderated mediation model Public Relations Review (IF 4.1) Pub Date : 2024-08-05 Linjuan Rita Men, Patrick D. Thelen, Yufan Sunny Qin
The current study examines how communicated commitment to diversity relates to employee voice behaviors through the mediating role of perceived organizational authenticity and organizational identification. Through a quantitative survey with 657 employees who work for a variety of organizations in the United States, the study’s results indicated that communicated commitment to diversity plays a critical
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Walking the tightrope: How does corporate advocacy for controversial social issues catalyze change or spark backlash? Public Relations Review (IF 4.1) Pub Date : 2024-08-02 Sang-Eun Byun, Manveer Mann
Despite a growing trend in corporate social advocacy (CSA), public responses to a company’s stance on controversial issues have been understudied. Using an online survey targeting U.S. adults, this study examines the theoretical mechanisms underlying consumers’ multifaceted reactions to CSA using Dick’s stance on gun control as a specific case of CSA. Drawing on attribution theory and moral emotion
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The Delphi Panel investigation of artificial intelligence in investor relations Public Relations Review (IF 4.1) Pub Date : 2024-07-27 Alexander V. Laskin, Giulia D’Agostino
In recent years, there has been a discernible upswing in the attention dedicated to artificial intelligence (AI) within the domains of public relations, advertising, and marketing. Notably, the subdomain of investor relations has maintained a significant historical engagement with AI, actively employing AI and AI-enabled tools for several decades, a practice traceable back to the 1980s. This protracted
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Publics’ perceptions of legitimacy in corporate social advocacy: A computational analysis of the role of ideological congruence Public Relations Review (IF 4.1) Pub Date : 2024-07-25 Hao Xu, Debarati Das, Jisu Huh, Hyejoon Rim, Jaideep Srivastava
For corporations engaged in corporate social advocacy (CSA), establishing legitimacy among publics is challenging when they take stands along clear ideological lines on controversial issues. This study examined two questions: (1) how would the congruence between individuals’ political ideologies and corporations’ CSA stances influence perceived CSA legitimacy; and (2) how would individuals’ political
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When ethics are compromised: Understanding how employees react to corporate moral violations Public Relations Review (IF 4.1) Pub Date : 2024-07-24 Cen April Yue, Baobao Song, Weiting Tao, Minjeong Kang
This study investigated how employees react to corporate moral violations against external stakeholders, such as customers, the community, and the environment. Drawing from the deonance theory, we examined the relationships between employees' perceptions of corporate moral violations, their moral emotions (anger and sympathy), and their moral actions (external whistleblowing and compensating behavior)
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An exploration of PR Week UK’s framing of specialist PR identities (1985–2010) Public Relations Review (IF 4.1) Pub Date : 2024-07-18 Nicky Garsten, Bruce Cronin, Jane Howard
A trend of increased specialisation in public relations has been widely asserted but little substantiated. Specifically, there is no longitudinal study of the development of specialist coverage in the principal trade journal of the industry, Neither has there been an exploration of the perspectives of UK’s senior managers on specialist-practitioner identities. This article seeks to fill these gaps
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Pushing hands and buttons: The effects of corporate social issue stance communication and online comment (in)civility on publics’ responses Public Relations Review (IF 4.1) Pub Date : 2024-07-13 Wenqing Zhao, Xuerong Lu, Yan Jin, Toni G.L.A. van der Meer
Despite increasing interest and involvement in corporate social advocacy (CSA) among companies, there are growing concerns among public relations scholars and practitioners regarding the undesired outcomes of CSA communication. To advance the knowledge of whether and how CSA communication might contribute to enhancing publics’ support for an organization, a 3 (organizational issue stance: pro-refugee
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Misinformation or hard to tell? An eye-tracking study to investigate the effects of food crisis misinformation on social media engagement Public Relations Review (IF 4.1) Pub Date : 2024-07-12 Yen-I. Lee, Di Mu, Ying-Chia Hsu, Bartosz W. Wojdynski, Matt Binford
Visual misinformation about ongoing contaminated food crises poses a significant threat to organizational well-being and public health, particularly when people share incorrect images on social media. Corrective responses and highly credible media sources as effective strategies geared toward combating crisis misinformation. Extending Lewandowsky and colleagues’ (2012) corrective strategies for debunking
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Multiple pathways to organizational legitimacy: Information visibility, organizational listening, and cross-sector partnerships Public Relations Review (IF 4.1) Pub Date : 2024-07-10 Jiawei Sophia Fu, Rong Wang
Given the critical role of legitimacy in attracting key resources for organizational survival and growth, organizational and strategic communication research has long sought to understand the mechanisms essential in improving organizational legitimacy. Guided by stakeholder research and configurational thinking, we examine three interconnected communication mechanisms for relationship management in
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Analyzing media valence shifts: The association between a U.S. PR firm's engagement and Kenya's portrayal in U.S. media Public Relations Review (IF 4.1) Pub Date : 2024-07-09 Dane Kiambi, Spiro Kiousis, Phillip Arceneaux
This study examines the association between the engagement of a U.S.-based PR firm by the Kenyan government and subsequent shifts in the tone of news coverage in four major U.S. media outlets. Through quantitative content analysis, the study identifies discernible shifts toward more positive reporting about Kenya during the period of PR firm involvement. By carefully delineating the association between
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Social media in public relations scholarship: A database-based systematic review of published articles from 2015 to 2020 Public Relations Review (IF 4.1) Pub Date : 2024-06-11 Hui Zhang
This systematic review examined social media research in public relations scholarship in English language between 2015 and 2020 by analyzing 380 articles from 143 journals sampled from multidisciplinary research databases. The analysis focused on research methods, data collection sources, type of social media being studied, use of theoretical frameworks, and differences between PR journals and non-PR
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Is public relations a Tragedy of the Commons (TOTC) for the public sphere?The need of an ecology of content Public Relations Review (IF 4.1) Pub Date : 2024-06-08 César García
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Mapping social networks: A qualitative approach to networked public relations scholarship Public Relations Review (IF 4.1) Pub Date : 2024-06-08 Jeannette I. Iannacone
Social network analysis (SNA) has developed as a salient area of research within public relations, particularly for examining the structure, dynamics, and outcomes of interactions among social actors. Yet, SNA is both theory and method, the latter of which needs to be further explored in networked public relations research, especially given the predominance of the quantitative paradigm. Network research
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Can we build a relationship through artificial intelligence (AI)? Understanding the impact of AI on organization-public relationships Public Relations Review (IF 4.1) Pub Date : 2024-05-29 Jeyoung Oh, Eyun-Jung Ki
The purpose of this study is to explore the role of agent type and voice tone on publics’ perceived organization-public relationships and behavioral intention towards an organization. Through a 2 (agent type: human vs. AI) x 2 (voice tone: conversational human vs. organizational) between-subjects experiment, the study shows that organizational messages communicated by a human agent generated significantly
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Bias in candidate sourcing communication: Investigating stereotypical gender- and age-related frames in online job advertisements at the sectoral level Public Relations Review (IF 4.1) Pub Date : 2024-05-08 M.F.A. Noon, Anne C. Kroon, Margot J. van der Goot, Rens Vliegenthart, Martine van Selm
Job advertisements hold a wealth of knowledge for the public relations field about complex internal and external organizational dynamics. They reflect enduring social and sectoral cultural proclivities and associated stereotypes about workers. We examine the presence of stereotypical frames in job advertisements from sectors with varying gender and age social group composition. Guided by social categorization
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Editorial: Special issue on the spillover effect of crises Public Relations Review (IF 4.1) Pub Date : 2024-05-03 Daniel Laufer, Yijing Wang
This special issue contains ten articles covering a wide range of topics that examine crisis contagion, showcasing the diverse approaches and methodologies employed in understanding this critical aspect of Crisis Communication. The articles in this special issue represent a wealth of knowledge in an under-researched area of Crisis Communication, highlighting both the complexity and the importance of
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Spotlight on a complex crisis spillover: A multi-organisational perspective on rebuilding trust and reducing distrust in the Australian banking industry Public Relations Review (IF 4.1) Pub Date : 2024-05-01 Ellen Tyquin, Amisha Mehta, Lisa Bradley
Recent crisis spillover research expands our understanding of the effects of crisis spillover on reputation, legitimacy, consumer attitudes and behaviours, as well as how organisations can respond to these types of crisis spillover events. However, there remains scant exploration of the impact of crisis spillover on trust and limited if any consideration of distrust as a separate and distinct concept
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Managing spillover: Response strategies to another Charity’s crisis Public Relations Review (IF 4.1) Pub Date : 2024-05-01 Bugil Chang, Hyejoon Rim
The prior research suggests that an organization’s crisis can damage publics’ evaluation of the industry, which is known as crisis spillover. To examine the crisis spillover and differential effects of the response strategies in the charitable sector, the study conducted a web-based experiment with a mixed-subjects design of 3 response strategies (bolstering vs. denial vs. differentiation) × 2 charity
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When things get personal: Understanding revenge by proxy as a function of consumer nationalism Public Relations Review (IF 4.1) Pub Date : 2024-05-01 Elina R. Tachkova, W. Timothy Coombs
The process of spillover occurs when a crisis in one organization affects the entire industry. It has been documented that the effects a spillover can seriously affect organizational performance and damage relationships with various stakeholder groups. Yet, little research has examined the notion of spillover in crisis communication. Research has coined the term crisis contagion to denote a special
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A cross-disciplinary review of crisis spillover research: Spillover types, risk factors, and response strategies Public Relations Review (IF 4.1) Pub Date : 2024-05-01 Yijing Wang, Daniel Laufer
The spillover effect of crises has become an emerging research topic in the field of crisis communication, however to our knowledge a cross-disciplinary review of the literature on the topic has not been conducted yet. Also, the complexities associated with crisis spillover and their management call for a synthesis of existing findings which can provide future research directions. This review focuses
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Perceptions of formal career achievements in public relations by students, professionals, and employers: Certificate, accreditation, and College of Fellows Public Relations Review (IF 4.1) Pub Date : 2024-04-13 Timothy Penning, John Forde, Sharee Broussard
Various professional organizations in the public relations field have created opportunities for formal professional achievement. Among participating professional organizations, there is the Certificate in Principles of Public Relations for students near graduation time, and professionals may pursue Accreditation in Public Relations (APR) or Accreditation in Public Relations + Military Communication
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Framing, agency, and athlete activism: The case of simone biles at the 2020 olympics Public Relations Review (IF 4.1) Pub Date : 2024-04-06 Victoria McDermott
In July of 2021, Simone Biles shocked the world with her withdrawal from the 2020 Tokyo Olympics citing “mental health” as her rationale. Mental health remains a taboo subject within the realm of professional sports, and is often devalued, in stark contrast to the value placed on physical health. The present study explored Biles’s framing of her withdrawal and publics’ reactions to the withdrawal across
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Introducing the Marginalized Image Navigation and Expression (MINE) principles via the confirmation hearings of judge Ketanji Brown Jackson Public Relations Review (IF 4.1) Pub Date : 2024-04-01 Theon E. Hill, Damion Waymer
Image Restoration Theory (IRT) examines the strategies that people, especially public figures, and organizations use when they face image and reputational threats. Past scholarship has not fully accounted for the impact of identity on an individual or group’s ability to invoke image repair strategies. We examine the 2022 Supreme Court confirmation hearings of Judge Ketanji Brown Jackson through an
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The moral foundations of responsible business: Using computational text analysis to explore the salience of morality in CSR communication Public Relations Review (IF 4.1) Pub Date : 2024-03-23 Olga Eisele, Britta C. Brugman, Sarah Marschlich
Morality is an integral part of Corporate Social Responsibility (CSR). However, the academic debate so far has mostly stated the importance of morality from a purely theoretical perspective, without empirically assessing it. We, therefore, draw on the moral foundations dictionary to conduct an automated content analysis of corporations’ ( = 277) annual CSR reports ( = 5010) over a period of 22 years
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Convergence or divergence? A cross-platform analysis of climate change visual content categories, features, and social media engagement on Twitter and Instagram Public Relations Review (IF 4.1) Pub Date : 2024-03-19 Sijia Qian, Yingdan Lu, Yilang Peng, Cuihua (Cindy) Shen, Huacen Xu
Advocacy organizations increasingly leverage social media and visuals to communicate complex climate issues. By examining an extensive dataset of visual posts collected from five organization accounts on two multimodal social media platforms, Twitter and Instagram, we conducted a cross-platform comparison of visual content categories and visual features related to climate change. Through deep-learning-based
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How political ideology affects the communication of organizational relations: A social network approach Public Relations Review (IF 4.1) Pub Date : 2024-03-14 Leping You, Xinyan Zhao, Sifan Xu
Organizational political ideology has recently received research attention, as more organizations engage in political activities to influence public policy and political regulation. However, there lacks a focus on interorganizational relationships as part of an organization’s political agenda. This study investigates political ideology as a mechanism of interorganizational relationship-building through
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Public relations lessons from the pandemic: A systematic review of the COVID-19 research in public relations published from 2020 to early 2023 Public Relations Review (IF 4.1) Pub Date : 2024-03-08 Keonyoung Park, Songli Natalie Nie, Jingyi Carrie Zhang, Shivangi Asthana
The COVID-19 pandemic received considerable attention from public relations scholars and research publications after the pandemic exploded. This study provides an overview of the status of COVID-19 public relations research in terms of topics, regional focuses, organization-public relationships, public relations approaches and themes, stages of the pandemic, and theoretical and methodological frameworks
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Legitimacy, issue management, and gun debate Public Relations Review (IF 4.1) Pub Date : 2024-03-08 Minhee Choi, Baobao Song, Won-Ki Moon
This study examined how two opposing advocacy organizations, National Rifle Association and Moms Demand Action, legitimize issues related to gun violence. Through topic modeling and social network analysis of tweets from both organizations, this study analyzed how advocacy organizations dealing with controversial issues use communication to achieve certain types of legitimacy. With the consistent outbreak
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Investor relations media mix: Media planning in the public relations sub-function Public Relations Review (IF 4.1) Pub Date : 2024-03-08 Alexander V. Laskin
Although research in the field of investor relations has been experiencing a surge in recent years, one aspect of investor relations still commands little attention – media planning. Indeed, the research on the media mix investor relations officers use and the reasons behind such usage doesn’t seem to exist. Yet, this may be an important topic to investigate for public relations scholars. In fact,
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A temporal approach to online discussion during disasters: Applying SIR infectious disease model to predict topic growth and examining effects of temporal distance Public Relations Review (IF 4.1) Pub Date : 2024-03-08 Sifan Xu, Xinyan Zhao, Jie Chen
Discussions on social media during major disasters are robust and often have multiple frames of reference. Temporal perspectives, however, are still lacking in current understandings of social-mediated discussions during disasters and crises, but incorporating temporal perspectives can significantly enhance environmental scanning efforts as prescribed in the issues management framework. The purpose
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The combined effects of consumer-company stance congruence and consumers’ pre-existing corporate attitude in corporate social advocacy Public Relations Review (IF 4.1) Pub Date : 2024-03-04 Hao Xu, Hyejoon Rim, Chuqing Dong
Publics’ reactions to corporate social advocacy (CSA) initiatives can be influenced not only by their agreement with companies’ issue stances but also by their pre-existing perceptions of the companies involved. With the purpose of providing a more comprehensive understanding of CSA outcomes, this study draws on social identity theory and examines how consumer-company stance congruence in CSA interacts
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Unraveling the anchoring effect of crisis communication in cyberattack spillover crises Public Relations Review (IF 4.1) Pub Date : 2024-03-02 Yi Xiao, Enhui Zhou, Shubin Yu
A spillover crisis arises when an external organization’s events create worry, ambiguity, or unfavorable perceptions for another organization. The study shows that organizational response strategies for spillover crises are influenced by an anchoring effect, where competitors’ level of accommodation in their crisis response serves as an anchor point. The difference between accommodative and advocative
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Situating deep learning in a relating management approach: Examining the dynamics and outcomes of contingent organization-public relationships (COPRs) in crisis Public Relations Review (IF 4.1) Pub Date : 2024-03-01 Xinyan Zhao, Yang Cheng, Jaekuk Lee, Jessica Shaw
Existing research in crisis communication and public relations focuses on relationship quality or outcomes, along with their causes and effects, mainly using cross-sectional survey data. This research expands the COPR theoretical framework by employing big data and deep learning to analyze the dynamics and intricacies of corporate and public stances during a long-term organizational crisis. Focusing
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Arts promotion and Black urban displacement: Exploring the paradox of the positive in government public relations and urban renewal discourse Public Relations Review (IF 4.1) Pub Date : 2024-02-29 Damion Waymer, Theon E. Hill
For decades, scholars in the United States have lamented public policies and government actions that seem to affect, intentionally or unintentionally, already marginalized Black populations. Urban renewal policies and initiatives are examples of government actions that receive such criticism. Arts promotion as a strategic public relations tactic, used to attract middle- to -upper class residents and
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Uncovering how Black and Latinx Communities perceive environmental justice: Integrating a public deliberation quasi-experiment and computational methods Public Relations Review (IF 4.1) Pub Date : 2024-02-28 Kaiping Chen, Isabel I. Villanueva, Amanda L. Molder
This research aims to address gaps in the knowledge and practice of engaging underrepresented communities in public communication and policymaking on environmental justice issues. Through a quasi-field experiment conducted in Madison, Wisconsin, we investigate how Black and Latinx communities perceive environmental justice issues and how these perceptions are associated with intersectional identities
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Value creation through organizational storytelling: Strategic narratives in foreign government public relations Public Relations Review (IF 4.1) Pub Date : 2024-02-22 Phillip Arceneaux
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A scoping review of arab public relations scholarship Public Relations Review (IF 4.1) Pub Date : 2024-02-22 Essa Saleh Alkathiri, Musaab Faleh Alharbi
Arab public relations research (APRR) has reached many milestones since its inception; however, no study has investigated extant literature to map the trends and patterns within the subject area. As a result, this study aims to aggregate the landscape of APRR from 1979 to date. To achieve this, this current study adopts a multi-method approach of content analysis and text mining of 106 peer-reviewed
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How social media expedites the crisis spillover effect: A case study of Tesla's recall event Public Relations Review (IF 4.1) Pub Date : 2024-02-16 Jinghong Xu, Difan Guo, Zi’an Zhao, Shaoqiang Liu
Technologies such as intelligent and fully automatic driving are currently developing rapidly. However, product recalls by electric vehicle manufacturers occur frequently because of immature technology. As a crisis factor, product recalls of the focal company pose a risk of contagion to other players. Through a two-period time series analysis, the current study observes that online public opinion regarding
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Diagnosing shared crises as acute intractability: Organizing crises and intractable issues in public relations theory Public Relations Review (IF 4.1) Pub Date : 2024-02-15 Luke Capizzo, B. Rae Perryman, Teresia Nzau, Hollie Ferguson
This paper addresses the gap between crisis communication scholarship and the growing research on intractable issues and wicked problems in public relations. By synthesizing these literatures, the concept of intractability more clearly connects issues, risks, and crises within a community-oriented mindset. The literature review organizes crisis communication scholarship into rhetorical, perceptual
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A quiver full of arrows: An examination of tactics employed by CEO activists in Ghana Public Relations Review (IF 4.1) Pub Date : 2024-02-15 Eric Kwame Adae, Daniel J. Connolly
CEO activism is rising in popularity around the world due to growing social injustices, the inability of governments to address key concerns of their constituents (e.g., global warming, health, and safety), and abuses of power. Many people are simply fed up with the current state of affairs and want to see people in power held accountable. As a result, CEOs are taking public stances on timely issues
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A new framework for managing “crisis spillover” as a type of sticky crisis: Initial insights from a crisis communication expert panel Public Relations Review (IF 4.1) Pub Date : 2024-02-15 Taylor S. Voges, Yan Jin, Christen Buckley, LaShonda L. Eaddy, Xuerong Lu
Organizational crises have often been examined from the perspective of the . Depending on the crisis type, organizations might experience impacts because of the initial crisis. This emerging type of crisis—the crisis spillover—one that affects organizations along with the crisis origin organization, is under researched. The current research refines the “crisis spillover” concept and proposes a new
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The experiences of English National Health Service professional communicators during the Covid-19 pandemic Public Relations Review (IF 4.1) Pub Date : 2024-02-14 Anne Gregory, Eleanor Davies, Bill Nichols, Urszula Wolski
This article presents the findings of empirical research on the experiences of senior National Health Service communication practitioners in England during the Covid-19 pandemic, viewed through the prism of their emotional responses. Using narrative interviews with 15 senior communicators, the study discovered that contextual factors elicited the strongest emotional reactions, rather than dealing with
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Toward a tent-driven model of organizations: Stakeholders, permeability, and multiple identities in public relations theory Public Relations Review (IF 4.1) Pub Date : 2024-02-13 Tyler G. Page, Luke W. Capizzo
Public relations scholarship frequently studies relations between organizations and publics but rarely considers how the nature of organizations influences this interaction. In this essay, we review conceptions of the organization in several areas of public relations scholarship and find complexity that is unexplained by theory, causing a disconnect between public relations scholarship and practice
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Moving beyond the sector: The spillover effects of an NPO’s crisis on the same and different sectors Public Relations Review (IF 4.1) Pub Date : 2024-02-13 Bugil Chang, Myoung-Gi Chon
This study delves into the critical yet underexplored phenomenon of crisis spillover within the non-profit organization (NPO) sector. By investigating whether a crisis in one NPO affects others in both similar and differing sectors, this research sheds light on the far-reaching implications of negative expectancy violations in the wake of a crisis. Utilizing a single-factor (crisis type: no-crisis
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Examining strategic diversity communication on social media using supervised machine learning: Development, validation and future research directions Public Relations Review (IF 4.1) Pub Date : 2024-02-10 Joep Hofhuis, João Gonçalves, Pytrik Schafraad, Biyao Wu
In this paper, we present a digital tool named (DivPSM) which conducts automated content analysis of strategic diversity communication in organizational social media posts, using supervised machine-learning. DivPSM is trained to identify whether a post makes mention of diversity or a diversity-related issue, and to subsequently code for the presence of three diversity dimensions (cultural/ethnic/racial
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Instilling warmth in artificial intelligence? Examining publics’ responses to AI-applied corporate ability and corporate social responsibility practices Public Relations Review (IF 4.1) Pub Date : 2024-02-06 Linwan Wu, Zifei Fay Chen, Weiting Tao
Through one pilot test and two main studies using experimental design, this research examines publics’ responses to the application of artificial intelligence (AI) in corporate ability (CA) and corporate social responsibility (CSR) practices. Results from Study 1 ( = 113) revealed that the application of AI in CSR practices generated greater word-of-mouth intention and purchase intention than that
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Capability gap in relation to public relations´ strategic issues in Latin America Public Relations Review (IF 4.1) Pub Date : 2024-02-03 Gabriel Sadi, Alejandro Álvarez-Nobell
This study explores an area that has not been widely researched in the Latin American and Caribbean region: the identification of a capability gap in relation to key strategic public relations and communication management issues and activities. To this end, this article presents findings and analysis from a survey conducted in 20 Latin American and Caribbean countries in 2020. The existence of a capability
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Building bridges for anti-racism activism: Testing situational theory of problem solving and problem chain recognition effect Public Relations Review (IF 4.1) Pub Date : 2024-02-02 Myoung-Gi Chon, Joan R. Harrell
This study investigates how people participate in activism against Asian hate crimes (i.e., Asian Lives Matter (ALM)). In contrast to numerous studies that use Situational Theory of Problem Solving (STOPS) to predict information behaviors, this study introduced and examined a streamlined model focused on predicting activism behaviors. Moreover, this study tests the Problem Chain Recognition (PCR) effect
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A Delphi study on the state and future of hispanic public relations in the United States Public Relations Review (IF 4.1) Pub Date : 2024-01-18 Cen April Yue, Patrick D. Thelen
The Hispanic or Latina/o community is an important and growing part of the economy, culture, and politics of the United States. As such, public relations professionals need to be knowledgeable about and responsive to the needs of Hispanic or Latina/o publics. Despite a growing emphasis on diversity and inclusion in the field of public relations, research on Hispanic public relations (HPR) remains largely
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When controversy meets controversy, what do you see? Understanding the visual communication of cannabis companies’ corporate social advocacy on Instagram Public Relations Review (IF 4.1) Pub Date : 2024-01-11 Chuqing Dong, Virginia Harrison, Qi Zheng
While businesses are increasingly active in raising voices for social and political issues, known as corporate social advocacy (CSA), the strategies, impacts, and ethics of controversial businesses’ CSA are largely unknown. This study draws on the visual framing theory and CSA literature to explore how visual framings are constructed in cannabis companies’ CSA and their effects on public engagement
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Connecting issues, CSR, and OPRs: Unpacking identity mediators of the effect of CSR on relationship and the moderating role of intergroup dynamics Public Relations Review (IF 4.1) Pub Date : 2024-01-13 Sifan Xu
Dyadic assumptions permeate organization-public relationship (OPR) research. However, corporate social responsibility (CSR) initiatives need to be understood not only in the dyadic organization-public context (i.e., examining effects of an organization’s CSR on one particular public), but also in the multifaceted organization-publics context where the interconnectedness among publics themselves needs
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It is all in the name: Toward a typology of public relations professionals’ ethical dilemmas Public Relations Review (IF 4.1) Pub Date : 2024-01-11 A. Gaara, M. Kaptein, G. Berens
Although scholarship discussing public relations professionals’ roles has been abundant, ethical dilemmas facing public relations professionals remain implicit in such roles. Specifically, a theoretically-derived typology explaining the origin of these dilemmas and categorizing them into distinct profiles has been lacking so far. We address this lacuna by utilizing role theory to elucidate the origin
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Agonism in the arena: Analyzing cancel culture using a rhetorical model of deviance and reputational repair Public Relations Review (IF 4.1) Pub Date : 2024-01-09 Mitchell John Hobbs, Sarah O’Keefe
Cancel culture is a socio-political movement that aims to financially punish or ostracize a person from the public sphere due to a transgression. Such offenses range from criminal acts to the public expression of controversial opinions. In response, digital activism coalesces into a socio-political force that seeks to shame, silence, or punish the offending individual. This study seeks to understand
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Rethinking the start date for media relations and press releases: The peace movement of the 1800s Public Relations Review (IF 4.1) Pub Date : 2023-12-25 Tyler G. Page, Christopher Wilson, Edward E. Adams
Public relations histories have frequently credited Ivy Lee as providing the first press release. This research uses primary and secondary historical sources to demonstrate that the American branch of the international peace movement was using press releases decades before Lee’s birth. Starting at least as early as 1819, the movement disseminated press releases to newspapers. This program of sending
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Identity resilience in times of mediatization: Comparing employees’ with citizens’ perceptions of a public organization Public Relations Review (IF 4.1) Pub Date : 2023-12-22 Irina Lock, Sandra Jacobs
Some organizations are highly visible in the media. This media coverage informs employees about others’ perceptions of their organization. Consequently, perceived visibility may be related to how employees think about their organization and how they construe organizational identity. This study empirically tests this proposition. It therefore combines aspects of Hatch & Schultz’ model of organizational