CEO activism is rising in popularity around the world due to growing social injustices, the inability of governments to address key concerns of their constituents (e.g., global warming, health, and safety), and abuses of power. Many people are simply fed up with the current state of affairs and want to see people in power held accountable. As a result, CEOs are taking public stances on timely issues. They are doing so not only because they want to win favor with their employees and customers but also because they feel an obligation—and pressure—to speak up and pursue greater good on behalf of others since they have platforms and visibility that are not shared by those whose lack similar status or vehicles to for their voices to be heard. This is a qualitative study that involved in-depth interviews with 24 CEO activists. Data analysis followed the hermeneutic phenomenological approach. The findings advance the CEO activism literature by focusing on the tactical repertoire of activist CEOs within the non-Western context of Ghana. Activist CEOs in Ghana use a broader portfolio of tactics than previously thought, offer a typology of CEO activism tactics, and help to internationalize CEO activism research. This study also expands upon nascent research streams such as responsible management, Africapitalism, Afrocentric philosophies of sustainability, and public relations for social responsibility.

中文翻译：

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装满箭的箭袋：对加纳 CEO 活动人士所采用策略的考察

由于社会不公正现象日益严重、政府无力解决选民的主要关切（例如全球变暖、健康和安全）以及滥用权力，首席执行官激进主义在世界范围内越来越受欢迎。许多人只是厌倦了当前的事态，希望看到当权者承担责任。因此，首席执行官们在及时的问题上公开表明立场。他们这样做不仅是因为他们想赢得员工和客户的青睐，还因为他们感到有义务和压力代表他人大声疾呼并追求更大的利益，因为他们拥有其他人无法分享的平台和知名度。那些缺乏类似地位或手段来让自己的声音被听到的人。这是一项定性研究，涉及对 24 名 CEO 积极分子的深入访谈。数据分析遵循解释学现象学方法。研究结果通过关注加纳非西方背景下激进首席执行官的战术手段，推进了首席执行官激进主义文献的发展。加纳的激进首席执行官使用的策略组合比以前想象的更广泛，提供了首席执行官激进主义策略的类型，并帮助首席执行官激进主义研究国际化。这项研究还扩展了新兴的研究领域，例如负责任的管理、非洲资本主义、非洲中心主义的可持续发展哲学以及社会责任的公共关系。