This study focuses on a series of videos aimed at teacher recruitment in Singapore and how they are used as an ideological tool for persuasion. By adopting a multimodal critical discourse analysis approach to focus on affect, it examines how these videos create and promulgate the ideology of an ideal teacher as one who is caring, encouraging and supportive of students. The analysis shows how affect

What remains invisible in the discourse, contributes to perpetuating multilayered inequalities through discourse. Stereotypical representations, under-representations, hyper-representations, or misrepresentations regulate rape myths, and consequently, particular ways of seeing and behaving of those inside or outside the cultural boundaries. It has, therefore, been studied if and how rape victims and

Using a multimodal discursive approach, this study explores how the COVID-19 pandemic is constructed and used in press reportage to mobilize intergroup relations and national identities. We examine how press reporting about the development of COVID-19 in Sweden is cast as a matter of nationalism and national stereotyping in the Finnish press. The data consist of 183 images with accompanying headlines

Deceptive communication and misinformation are crucial issues that are currently having a significant impact on social life. Parallel to the important work of identifying misinformation on digital platforms is understanding why such material proliferates. One approach to answering this question is to attempt to understand the values that are being targeted by misinformation as a means of interpreting

Motivated by a call for risk discourse research in non-Western settings, this study examines how Vietnamese road safety video advertisements are constructed and interpreted. Following a literature review of risk and gender, the study first sets out socio-semiotic multimodal analysis of video advertisements to detail how concepts of risk and gender are constructed. Afterwards, I take an ethnographic-based

The activities of Fulani nomads in Ghana have gained considerable media attention and engendered continuing public debate. In this paper, we analyze the prejudiced portrayals of the nomads in the Ghanaian news media, and how these contribute to an exclusionist and a discriminatory discourse that puts the nomads at the margins of Ghanaian society. The study employs a critical discourse analysis framework

This article investigates how members of the public are guided or ‘signposted’ out of organisations that they have contacted to third-party agencies. Using conversation analysis, we examine the interactional practices professionals use to signpost callers to external organisations when their concerns do not fit within the remit of the present service. Drawing on a corpus of over 500 calls and meetings

This article examines and exposes substantial fragments of the crucial for the Russian autocracy discursive formation that hegemonically produces disempowered identities and relationships, inactive social practice and representations for ordinary Russian people. Employing a multi-sited critical discourse analysis of a school textbook, TV coverage of protests, and an annual press-conference with Vladimir

The lifting of work restrictions for Romanian and Bulgarian citizens in the EU, in January 2014, encountered much resistance both in European political discourse and the media, as these migrants became demonised and presented as social and economic threats. In this article, we show how the Romanian press dealt with such discriminatory discourses against the Romanian migrants. We conduct a thorough

In line with recent developments in leadership research which conceptualise leadership as a discursive and collaborative process rather than a set of static attributes and characteristics displayed by individuals, this paper explores some of the discursive processes through which leadership emerges in a sports team. Drawing on over ten hours of naturally occurring interactions among the players of

Populist leaders and their radical policies attract the interest of the media across borders. The aim of the current article is to uncover whether interviews centered on one populist leader, but involving interviewers located in different European countries, lead to the same production of populist equivocation across the EU. In addition, two types of journalistic elements that can explain potential

Digital peddling of fake news is influential to persuasive political participation, with veritable social media platforms. Social media, with their instantaneous and widespread usage, have been exploited by ‘anonymous’ political influencers who fabricate and inundate internet community with unverified and false information. Using van Leeuwen’s Discourse Legitimation approach and insights from Discourse

This study examines the topical frames reflected in articles published about Syrian refugees by German, British and American news websites in 2016. We analyze these for terms associated with Syrian refugees and the themes they address then relate them to those we identified for 2015 and to those indicated by German students in expressing their attitudes towards them. The results show that, despite

This study analyzes the journalistic discourses on social media in order to find out the position of Venezuelan and international press in the coverage of 2019 Venezuelan presidential crisis. Drawing on Borrat’s and Enguix Oliver’s theoretical approaches regarding newspapers and social networks, and through CDA models of Fairclough and Richardson, this research aims to understand to what extent the

In this study, I examined 12 reports published by a neoliberal think tank proposing to reshape public education in New Zealand. In terms of the larger social processes and structures involved, the think tank’s self-declared positioning of this advocacy is that of a primary definer (Hall et al., 2013), ostensibly an expert voice, communicating through the media. My two research goals in this study were

The Scottish independence referendum in 2014 saw the breakthrough of online political campaigning in the UK. Despite the outcome, research and media alike concluded that the main pro-independence campaign, Yes Scotland (YS), outdid the main pro-union campaign, Better Together (BT), in the online battle. This article addresses this discrepancy by exploring how YS and BT used social media affordances

A distinction has been drawn between basic (pure) conversation analysis (CA) and applied CA. Applied CA has become especially beneficial for informing areas of practice such as health, social care and education, and is an accepted form of research evidence in the scientific rhetoric. There are different ways of undertaking applied CA, with different foci and goals. In this article, we articulate one

From the beginning of the COVID-19 global pandemic, it became clear that the practices of naming the disease, its nature and its handling by the health authorities, the news media and the politicians had social and ideological implications. This article presents a sociosemiotic study of such practices as reflected in a corpus of headlines of eight newspapers of four countries in the early stages of

Young citizens are increasingly being invited to take part in participatory democracy meetings as joint decision-making has grown popular in public administration. The backbone of participatory democracy is that some authority is granted to the citizenry and by drawing on video data (38 hours) from a year-long participatory project, this conversation analytic study shows that the adolescents are instructed

The article discusses work ethos in American ceremonial discourse addressed to the young entering adult life. Its aim is to investigate whether the Protestant work ethic still pervades the American thinking about work. Through a qualitative analysis of the corpus of 100 randomly selected commencement addresses delivered during 2016 and 2017 graduation ceremonies in American universities, it is shown