This article reports on the use of discourse maps in conjunction with genre and discourse analysis to help teach communicative practices for contract negotiation. Using one map as a baseline to understand the intertextual process of negotiating a contract in communication with business clients and counterpart lawyers, other maps can zoom in and examine the discursive features of email genres, cover

Scholars and practitioners of business and professional communication have long recognized that relying only on textbooks cannot adequately prepare students to recognize and competently address the discourse demands of the workplace (Bhatia, 2008; Bremner, 2008). These deficiencies occur across disciplines, and the author of our lead article argues that there is a need for more effective research at

The instructor developed an assessment tool based on Service-Learning (S-L) for developing business and professional communication (BPC) skills in business school students in India (N = 117). The students practiced their organizational, leadership, and interpersonal communication skills in an authentic, contextual, and workplace atmosphere during this S-L assessment project. The effectiveness of the

This article features 12 teaching innovations presented at the 2020 Association for Business Communication (ABC) annual international conference held online due to the global COVID-19 pandemic. Readers can explore the classroom methods designed to enhance students’ individual and career skills, critical thinking, teamwork, and report writing skills—many are designed to be taught online. This article

Readers can explore 13 teaching innovations presented at the 2020 Association for Business Communication (ABC) annual international conference hosted online. Typically held in a large hotel ballroom, this year’s My Favorite Assignment sessions were adapted to an asynchronous virtual conference. These assignments are designed to teach managing complex communication, enhance cross-cultural communication

Business adopted a terminology of sustainability to defend, then justify, and finally explain practices that acknowledged resource limitations as inherent in the business environment. Tracing the rhetoric across a half century of business use demonstrates an expansion of the concept of sustainability to encompass managerial attention to finite human, capital, and political resources. A rhetoric of

This article explicates the operationalization of a theoretically robust framework in the teaching of business communication at an institute of higher learning. This article reimagines the design of a business communication course that focuses on the coalescence of both decoding and encoding processes of messages as a unified pedagogical approach in teaching business communication. This approach is

It has long been commonly accepted that employers expect candidates to have strong communication skills regardless of the field. The National Association of Colleges and Employers each year in its annual Job Outlook has ranked communication skills in the top five of important attributes (National Association of Colleges and Employers, 2020). But communication covers a lot of territory, and it would

Expressing thanks in the workplace involves thoughtfulness and skill. Based on a gratitude journaling exercise over the course of a month by 58 American professionals (Study 1) and a survey of over 1,200 American professionals (Study 2), this research demonstrates the many written and spoken ways in which professionals value receiving thanks in low-effort, high-effort, minor-accomplishment, and major-accomplishment

What reasons do applicants use to write résumés, and what reasons do employers use to evaluate them? This article advocates for teaching reasons as a way to empower writers to make more nuanced, adaptive résumé decisions. Drawing from a study of 63 students, 20 advisors, and 24 employers, the article touches on résumé format, sections, and items; then it moves beyond formal features to compare eight

Leveraging a team’s diverse perspectives can be a powerful way to foster team innovation. A common approach to leverage team differences involves tool-based approaches, including brainstorming, mind-mapping, and whiteboarding. However, the effective use of ideational tools as a means to innovation often assumes high levels of team cohesion and productivity—dynamics that may not be safe to assume, especially

While previous research in business communication has surveyed business and professional communication instructors regarding their courses, it has not yet asked instructors about additional factors that affect their ability to teach and their students’ ability to learn. These factors include job satisfaction, institutional and collegial support, academic rank, physical teaching environment, teaching

In the December 2018 issue of Business and Professional Communication Quarterly, my colleague Sushil Oswal and I proposed a research agenda for bringing in disability theory and accessibility to business and professional communication. Our lead article in this issue continues that discussion. The author outlines the opportunities and challenges of teaching neurodiverse students in business and professional

Business remains a popular major for international students in the United States. Little is known, however, about how these students fare in business communication (BCOM) classes. This qualitative study evaluates the challenges and needs of English as an additional language (EAL) students in BCOM courses at a private university in the United States. We surveyed and interviewed 15 BCOM instructors and

Thematic analysis of interviews with 22 managers highlight their perspectives on exemplary and unacceptable workplace communication skills. Exemplary skills were perceived to be relatability, documentation, and audience awareness/adaptation, while unacceptable skills were verbal aggression, deception, and defensive communication behaviors. The findings contribute to closing-the-gap research by identifying

This article outlines opportunities and challenges of teaching neurologically diverse students in the business communication course, providing basic resources and information for instructors to supplement their knowledge and pedagogical ability to support neurodiverse students. While the business communication course may represent obstacles for neurodiverse students, it also provides the ideal opportunity

This nationwide study of business communication instructors examined course delivery, course outlook, topics and depth of coverage, social media and technology coverage, diversity coverage, critical thinking, and accessibility. The outlook for the course appears positive and promising, and instructors continue to add content to the course. An important finding is that business communication instructors’

As I write this editorial, we are now in the fourth week of a worldwide shutdown, with lockdowns and shelter-at-home orders throughout the globe, and I am deeply saddened by the loss of life and by the destruction of livelihoods for so many. With the special risks presented by students working together in close quarters, institutions of higher education were faced with the problem of what to do with

Readers can explore 13 teaching innovations presented at the 2019 Association for Business Communication annual international conference in Detroit, Michigan. These assignments are designed to add fuel to oral and written persuasion, including the practical use of rhetorical tools. Ideas to advance learners’ professional development are presented. Also, clever experiential learning techniques are designed

Nearly every business communication textbook includes an explanation of “hard” and “soft” skills. Indeed, most business professionals understand the importance of honing interpersonal competencies as well as technical proficiencies. However, measuring the importance of soft skills and how they are used in an organization is often a difficult task. Therefore, the focus of this article is on rethinking

This article is the first in a two-part series. It features 13 teaching innovations selected from the 60 My Favorite Assignments presented at the 2019 Association for Business Communication’s annual international conference in Detroit, Michigan. Pedagogy presented includes experiential learning methods to teach how to deliver peer feedback, new approaches for incorporating the Internet and social media

Effective organizational socialization demands soft skill competence. This article advances two goals: (a) explore the inclusion of undergraduate researchers in the scholarship of teaching and learning research and (b) present research findings on employer perceptions of new college graduates’ communication skills. The research team used a rules approach to explore employer perceptions of nonverbal

This article reports on the representation and operationalization of interpersonal attention in complaint management by comparing business textbooks, service recovery research, and situated practice. While textbooks commonly recommend the use of interpersonal strategies when writing complaint refusals, service recovery research points toward contextual differences in this regard. We use an authentic

U.S. undergraduate business communication (BCOM) classes teach students workplace communication fundamentals, but may not build the cross-cultural communication (CCC) skills that learners will need in today’s global workplace. This project surveyed BCOM instructors and students about the importance of including cross-cultural material in BCOM classes. While all instructors considered it at least moderately

This case study explores corporate social responsibility (CSR) through the perspective of communication professionals at a large financial services firm. These employees rely on both external communication through formal reporting as well as informal internal communication to understand CSR activities, and tend to describe CSR by what it means within their organization. We find that communication employees

Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract customers. This article presents the results of interviews with seven SEO experts on SEO best practices and describes how to integrate SEO into business communication

Mentoring of graduate students is essential to the professional development of business and professional communication (BPC) scholars; it also helps advance the field of BPC and its disciplinary identity. In this article, a professor and graduate student use a case-study approach incorporating historical/archival data collection and grounded in critical reflection to describe and characterize their

This qualitative study reviewed student application of self-regulated learning (SRL) processes in self-paced graduate business communication courses. It was preceded by a quantitative analysis of the same courses. In both studies, researchers sought to understand student experience in a self-paced learning environment, and how this experience demonstrated SRL and increased student performance. Neither

By means of a cross-cultural virtual teams project involving classrooms in Scotland, Germany, and Portugal, students were exposed to the challenges of collaborating internationally with the intention of increasing their intercultural competency. Intercultural sensitivity and intercultural communication competency were measured using responses to surveys before and after the 6-week project. Students

Two studies investigated the effects of errors in German business letters written by Dutch students. Gaining insight into these effects is important since Germany and the Netherlands are one of the largest economically interdependent partnerships. One hundred and fifty-six German professionals rated letters with errors and letters without errors on comprehensibility, attitude toward text, writer organization

Despite its ubiquity across business contexts, video creation is a rarity in business communication curricula. This article is intended to offer the field of business communication education both a rationale and mechanism by which to better align with modern business communication practice. Part 1 provides a comprehensive demonstration of the pervasive uses of video in business, including statistical

Business communication instructors can improve their own instruction about networking online given further understanding of the gender gap among LinkedIn users. An analysis of the rhetoric of magazine advice articles finds gendered differences in the representation of LinkedIn to readers. Examining how publications talk about LinkedIn leads to guidance on how instructors can discuss LinkedIn and gender

Instructors and administrators in business and technical communication (BTC) programs argue that assessment eportfolios can play a vital role in the success of BTC graduates on the job market. This study explores the use of assessment eportfolios by students, alumni, and employers in BTC. Nineteen interviews were conducted and analyzed for common themes and issues in participants’ experiences. The

The demand for writing skills is becoming increasingly prevalent within the U.S. job market. Yet, the biggest barrier to developing successful writing skills, writing apprehension, has received very little attention from scholars in the past 30 years. The present study sought to identify the influence of instructional communicative behaviors on business students’ writing apprehension. Specifically

Data from a survey of 864 executives and managers with hiring authority suggest that business communication has external legitimacy regardless of program sponsorship and that hiring managers favor courses that comprise the business communication curriculum, such as public speaking, leadership, business management, and interpersonal communication. Findings from the study can give students guidance when

In order for students to effectively transfer oral communication skills from academic to professional settings, they must have high oral communication self-efficacy. We significantly increased oral communication self-efficacy in a sample of 97 undergraduate business majors by incorporating enactive mastery, vicarious experience, verbal persuasion, and physiological arousal into a business communication

This study describes how reflections allowed students to express their audience awareness as they wrote a multiaudience messages packet. We present an analysis of 27 reflections in which students described their experience when responding to the various audiences. Students’ reflective depth varied, though deeper reflections demonstrate sophistication in considering audience constraints and values.

Employers provide their interpretation of the meaning of communication skills in this qualitative study of 22 managers. Employers understand written communication to be types of documents, a way to write, and a mode of communication. Oral communication skills mean a style of interacting, presenting, and conducting meetings. Visual communication skills were understood to be data visualization or nonverbal

Previous studies have noted the difficulties students have in understanding and adapting to professional workforce policies, especially mobile device usage and e-etiquette. This study focuses on determining how closely students and working professionals align in their perceptions of appropriate mobile phone usage during business meetings. After comparing the 476 student responses from our survey with

In this article, we present a study focusing on the learning experiences of business students in an organizational and marketing communication course. The pedagogical approaches of a flipped classroom, collaborative inquiry, and communication in the disciplines guided the planning of the course. A mixed-methods approach was used. The key findings include positive student evaluations of the pedagogies

This article offers readers 13 teaching innovations debuted at the 2018 Association for Business Communication’s annual conference in Miami, Florida. The ideas include communication analysis, client assessment and reporting, and oral presentations—all designed to enhance students’ communication skill building. Additional assignment support materials—instructions to students, stimulus materials, slides

Current literature suggests that students have equal or higher learning outcomes in a “flipped” classroom compared with a traditional lecture. However, there are few robust analyses of the flipped-class teaching method. This research uses a yearlong, quasiexperimental study across six sections of a business communication course to track student outcomes and perceptions of student engagement and learning

This article offers readers 13 My Favorite Assignments that were presented at the Association for Business Communication’s 83rd annual conference held in Miami, Florida, in 2018. The teaching innovations offered include assignments that present quick, fun icebreaker exercises; visual communication and diversity; rhetoric; email; and informational interviews. Additional assignment support materials—instructions

This study investigates how students perceive the outlining process. Students in two business communication sections completed a survey regarding outlining perceptions and reasons for outlining or not. Using qualitative content analysis and qualitative coding, the researcher and an independent coder analyzed 34 students’ responses regarding outlining process, use, and reasons for outlining or not.

Effective undergraduate instruction requires accurate knowledge of professional communication practices and employer expectations, but ongoing contradictions between academic and professional expectations reflect historical, rhetorical, and pedagogical causes for inaccurate presumptions. Taking a customer service perspective, one business faculty revised its undergraduate goals in terms of empirically

We argue that language awareness and discourse analytical skills should be part of business communication curricula. To this end, we propose a three-step analytical model drawing on organizational and critical discourse studies, and approaches from systemic-functional linguistics, to explore agency and action in business communication. Focusing on language and discourse helps students to analyze texts

This study examined the perceptions and expressions of learning of 18 undergraduate students who participated in case study competitions through qualitative inquiry. The participants articulated learning outcomes based on their participation in a case competition, including enhanced communication, critical thinking, and analytical skills; viewing diversity as an educational benefit; and gaining a deeper

This article extends a dialogue regarding how (and what) communication skills are stressed within business schools, which should be regularly examined and updated. Specifically, this article addresses which skills interns and employers perceive as important. Results indicate that interns and their supervisors have similar perceptions of which communication skills are most important. Furthermore, emphasis

The arts have not received much attention from business and professional communication (BPC) scholars who are interested in workplace communication. This article begins to fill that gap by explaining a course focused on the BPC that artists produce in their careers. Students learned BPC genres by addressing arts situations: They crafted email pitches to promoters, took promotional photography, created

Although most students have learned to succeed academically, by the time they enter our business communication courses, their time as students is almost over. This article describes the challenges facing “students who will soon stop being students” and introduces the professional online portfolio as a project which enables them to develop the confidence, the capacity, and a concrete platform with which

Business communication programs and business school competitions are a prevalent component of graduate-level business education. Both activities help students develop problem-solving skills, critical thinking, high-level communication, and applied experiential learning. While business competitions may aid in the development of advanced communication skills, to date there has been no comparison of the

This study examines the effectiveness of images on warning signs that communicate risk and risk avoidance in public spaces. Specifically, I compared data from 749 survey responses to determine whether the use of images can increase the effectiveness of a warning sign in a public space. Although the findings indicate that image-based warning signs are better at communicating risk and deterring dangerous

The ability to copy in relevant stakeholders has rendered the business email a useful tool for managing interpersonal relations and operational matters. However, CCing in business email has remained vastly underresearched in workplace discourse literature, a gap this article seeks to address. We explore the functions of CCing in workplace emails and the way formality is negotiated by writers in one

practices can be acquired” (p. 103), he insists that research illuminating various aspects of context can be tapped to create classroom assignments and analytical tools that prepare students to identify contextual issues that must be considered to write effectively at work. Bremner concludes that while business and professional communication instructors should recognize the limitations of the classroom

The March 2018 special issue of Business and Professional Communication Quarterly (BPCQ), “Enabling Workplaces, Classrooms, and Pedagogies: Bringing Disability Theory and Accessibility to Business and Professional Communication,” can provide a crash course on disability and accessibility theory. The issue is chock full of creative and constructive ideas for designing business and professional communication

While research has started to debunk some millennial stereotypes, a gap between this cohort and their predecessors persists. In response, two studies were conducted with matriculating millennials to reveal the expectations they hold regarding typical leader behavior and leader-member relationships. The studies establish millennials’ views and communicative and relational expectations of leaders and

We investigated the perception and recognition of errors in a population of practitioners and academics in professional and technical communication. Specifically, we measured 303 participants’ botheration levels of 24 usage errors and then correlated those results against their ability to recognize the errors. Results indicated that practitioners were often more bothered by errors than academics and

Using interactive digital maps is now common practice for most universities. Increasingly, more users are introduced to their academic workplaces through online content such as Google Street View and virtual tours. Students with disabilities depend on environmental information to navigate the barriers they face on campus. While most webmasters for postsecondary institutions in the United States know

This article argues that business and professional communication practitioners, instructors, and students, besides becoming better informed about the legal context of website accessibility, should also become more aware of the ethical considerations of creating digital communication products that are inherently accessible for people with disabilities. Through a detailed review of the most important

This article examines a manageable approach that provides students with significant opportunities to write and improve their writing over time in an introductory quantitative business course. The study examines six elements of written communication skills, as evidenced by assessment data from memorandum assignments administered following pedagogical interventions throughout the semester in an operations