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Augmented reality marketing in hospitality and tourism: a guide for researchers and managers International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-09-23 M. Claudia tom Dieck, Dai-In Danny Han, Philipp A. Rauschnabel
Purpose The hospitality and tourism industry is strongly influenced by new and immersive technologies, such as augmented reality (AR), to enhance customer experiences across a diverse set of touchpoints throughout the visitor journey. This paper aims to provide a holistic understanding of AR marketing for this industry context, present a number of fundamental premises of AR marketing within it and
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Metaverse technologies in hospitality: using the theory of consumption values to reveal consumer attitudes and trust factors International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-09-17 Debarun Chakraborty, Prashant Mehta, Sangeeta Khorana
Purpose This study aims to apply the theory of consumption value to analyze the utilization of Metaverse technologies within hospitality and tourism while examining the factors that impact consumer intentions to use the Metaverse. Design/methodology/approach This paper aims to consider an extensive study spanning the period October 2021 to March 2023 was conducted to understand the shifts in an individual's
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Cognitive–analytical and emotional–social tasks achievement of service robots through human–robot interaction International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-09-06 Sunny Sun, Huiyue Ye, Rob Law
Purpose Along with the development of the robotics industry, service robots have been gradually used in the hospitality industry. Nevertheless, service robot categorization and the fulfillment of the cognitive and emotional needs of consumers by hotel service robots have yet to be fully explored. Hence, the purpose of this study are to categorize hotel service robots, to explore consumers’ robot hotel
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Airbnb customer experience in long-term stays: a structural topic model and ChatGPT-driven analysis of the reviews of remote workers International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-09-02 Jose M. Ramos-Henriquez, Sandra Morini-Marrero
Purpose This study aims to characterize remote workers’ Airbnb experiences through the cognitive outcomes of their experiences and to consider the differences between long and short stays. Design/methodology/approach The structural topic model methodology was used to identify relevant topics. Data were collected from InsideAirbnb for Lisbon, Portugal and Austin, Texas, USA, for 2022 and early 2023
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Travelling with open eyes! A study to measure consumers’ intention towards experiencing immersive technologies at tourism destinations by using an integrated model of TPB, TAM captured through the lens of S-O-R International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-08-30 Sujood, Pancy
Purpose Immersive technologies fully immerse users in augmented environments for interactive experiences. The purpose of this study is to measure consumers’ intention towards experiencing immersive technologies at tourism destinations using an integrated theory of planned behaviour (TPB) and technology acceptance model (TAM) model within the stimulus-organism-response (S-O-R) framework, including motivation
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The metaverse experience: a big data approach to virtual service consumption International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-08-30 Aikaterini Manthiou, Van Ha Luong, Kafia Ayadi, Phil Klaus
Purpose The experience of leaving the real world and entering a virtual service environment makes many individuals happy. This study heeds the call by multiple researchers to conceptualize, interpret and illustrate the impact of the perceived service experience in the metaverse in a holistic way. In particular, this study aims to understand how the consumption of experiences is perceived in a metaversal
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Heuristics and biases in human–algorithm interaction and hotel revenue management override decision-making International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-08-29 Ibrahim Mohammed, Basak Denizci Guillet
Purpose This study aims to provide insights into human–algorithm interaction in revenue management (RM) decision-making and to uncover the underlying heuristics and biases of overriding systems’ recommendations. Design/methodology/approach Following constructivist traditions, 20 in-depth interviews were conducted with revenue optimisers, analysts, managers and directors with vast experience in over
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Viewing hospitality from an interdisciplinary lens: a systematic review of 30-year research on hospitality in health care International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-08-20 YunYing (Susan) Zhong, Timothy Bottorff, Jianwen Li, Ladda Thiamwong, Susanny J. Beltran
Purpose This study aims to examine the conceptual and empirical operations of hospitality at its intersections with health care, which includes medical and senior care. Design/methodology/approach This study conducts a systematic review of literature on hospitality in health care published in hospitality, tourism and leisure journals spanning from 1990 to 2023. A total of 50 studies meeting the inclusion
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How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-08-12 Michele Di Dalmazi, Marco Mandolfo, Jaime Guixeres, Mariano Alcañiz Raya, Lucio Lamberti
Purpose This paper aims to investigate the effectiveness of immersive virtual reality (VR) media and the influence of user’s age in the context of destination marketing by exploring their impact on cognition (presence), affection (arousal), and behavioral (intention to visit and intention to recommend the destination) outcomes. Design/methodology/approach A laboratory experiment was conducted to compare
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How position level, hotel classification and brand category affect attitudes toward disabled colleagues International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-08-07 Janelle Chan, Sean McGinley
Purpose Due to the global labor shortage, the labor-heavy and high turnover hospitality industry is now recruiting from nontraditional sources. This study aims to investigate the views of people in the hotel industry to better understand how people with disabilities can obtain jobs in the hotel industry and how they are treated. Design/methodology/approach The study used a constructivist approach to
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Technology for sustainability: the impact of Avatar-led Green Training on OCBE and green creativity International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-08-05 Fei Hao, Wailing Ng, Adil Masud Aman, Chen Zhang
Purpose This study evaluates the impact of Avatar-led Green Training on enhancing organizational citizenship behavior for the environment (OCBE) and green creativity among employees in the hospitality sector. This study aims to understand how such innovative training influences green engagement and workplace spirituality, exploring the role of employees’ biospheric values in this context. Design/methodology/approach
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How foodstagramming posts influence restaurant visit intention: the mediating role of goal relevance and mimicking desire International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-08-02 Yun Victoria Chen, Xin Jin, Sarah Gardiner, IpKin Anthony Wong
Purpose This study aims to explore the role of social media visual posts (known as foodstagramming) on restaurant visit intention. Drawing on the heuristic–systematic model and normative focus theory, this research introduces a framework that assesses the effects of key foodstagramming attributes – vicarious expression, aesthetic appeal and post popularity – and the mediating roles of goal relevance
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The influence of consumer confusion on the repurchase intentions of hotel guests: the role of brand loyalty and customer satisfaction International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-08-01 Muhammed Baykal, Ahu Yazıcı Ayyıldız, Erdogan Koc
Purpose This study aims to investigate the influence of customer satisfaction and brand loyalty on hotel guests’ repurchase intentions when they experience consumer confusion. Design/methodology/approach A quantitative research method was used in the study and the data were collected through a survey. A survey was used to collect data from 406 hotel guests staying at four and five-star hotels. The
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Evaluating user engagement via Metaverse environment through immersive experience for travel and tourism websites International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-07-31 Nida Shamin, Suraksha Gupta, Matthew Minsuk Shin
Purpose The purpose of this paper is to explore user engagement (UE) within the Metaverse (MV) environment, emphasising the crucial role of immersive experiences (IEs). This study aims to understand how IEs influence UE and the mediating effects of hedonic value (HV) and utilitarian value (UV) on this relationship. Additionally, the authors examine the moderating impacts of user perceptions (UPs) such
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Impact of virtual reality experiences on destination image and visit intentions: the moderating effects of immersion, destination familiarity and sickness International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-07-25 Rafael Anaya-Sánchez, Francisco Rejón-Guardia, Sebastian Molinillo
Purpose The aims of this study are to explore how the experience of “visiting” a destination in a virtual reality (VR) technology environment influences destination image and visit intentions and to evaluate the moderating effects of the immersion level of the technology, destination familiarity and VR sickness. Design/methodology/approach An empirical study was conducted in a laboratory, using two
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Experience design of lifestyle communities: the future of hospitality and tourism International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-07-25 Tingting (Christina) Zhang, Nan Hua, Jaewan Heo, Youcheng Wang, Abraham Pizam
Purpose This paper aims to provide a critical reflection on the experience design of the lifestyle communities in the hospitality and tourism industry. Specifically, this paper proposes a conceptual model that governs experience design in creating unique and memorable experiences for lifestyle communities. Design/methodology/approach This paper is based on a critical analysis of emerging phenomena
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Let pictures speak: hotel selection-recommendation method with cognitive image attribute-enhanced knowledge graphs International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-07-22 Haoqiang Sun, Haozhe Xu, Jing Wu, Shaolong Sun, Shouyang Wang
Purpose The purpose of this paper is to study the importance of image data in hotel selection-recommendation using different types of cognitive features and to explore whether there are reinforcing effects among these cognitive features. Design/methodology/approach This study represents user-generated images “cognitive” in a knowledge graph through multidimensional (shallow, middle and deep) analysis
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Racial discrimination against Asian American employees: impact of employee coping strategies on employee competence and work quality of life International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-07-17 Kawon Kim, Bongki Woo
Purpose This study aims to investigate the effects of workplace racial discrimination among Asian American (AA) employees in the restaurant industry and examines what kinds of employee coping responses can mitigate its detrimental effects on their work behaviors. Design/methodology/approach This paper uses an exploratory sequential mixed-methods approach, starting with a qualitative study using the
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Exploring new realms or losing touch? Assessing public beliefs about tourism in the metaverse–a big-data approach International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-07-16 Ali B. Mahmoud, Leonora Fuxman, Yousra Asaad, Konstantinos Solakis
Purpose The Metaverse is rapidly reshaping the understanding of tourism, yet the public perception of this new domain remains largely uncharted empirically. This paper aims to build on the technology acceptance model (TAM) and diffusion of innovations theory (DIT) to fill this gap, offering crucial insights that could inform scholars and practitioners in both the tourism and technology sectors. De
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Virtual reality vs traditional previews: the role of self-construal in customer decision-making International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-07-16 M. S. Balaji, Yangyang Jiang, Yogesh K. Dwivedi, Abhishek Behl, Kokil Jain
Purpose This paper aims to explore the effectiveness of 360-degree virtual reality (VR) videos compared to traditional preview modes in shaping customer perceptions and behavioral intentions toward the hospitality service provider. Specifically, the study investigates how self-construal moderates this relationship, offering novel and nuanced understanding of the customer decision-making process in
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Exploring the critical success factors of virtual reality adoption in the hotel industry International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-07-16 Rab Nawaz Lodhi, Muhammad Asif, Carla Del Gesso, Cihan Cobanoglu
Purpose This qualitative study aims to investigate the critical success factors (CSFs) driving the adoption of virtual reality (VR) in the hospitality industry, shedding light on key determinants for successful implementation. Design/methodology/approach Drawing on a diverse set of interviews conducted in Italy, Pakistan, the USA and Turkey, this study uses thematic analysis facilitated by NVivo 12
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Immersive time in the metaverse and visits to the physical world: why not both? A holistic customer engagement framework International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-07-02 Man Lai Cheung, Wilson K.S. Leung, Ludwig Man Kit Chang, Eugene Cheng-Xi Aw, Randy Y.M. Wong
Purpose Through the theoretical lenses of media richness, perceived realism and customer engagement, this study aims to investigate the mechanisms that promote customer engagement in metaverse-mediated environments in the meetings, incentives, conferences and exhibitions (MICE) context, as well as the impact of customer engagement on customers’ metaverse usage intensity and future visit intention.
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Can AI robots foster social inclusion? Exploring the role of immersive augmentation in hospitality International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-07-02 Hector Gonzalez-Jimenez, Diego Costa Pinto
Purpose Grounded on the X Reality framework and human–machine collaboration, this study aims to explore the potential of immersive augmentation through artificial intelligence (AI) service robots for promoting social inclusion in the hospitality industry. Design/methodology/approach Three experimental studies across diverse hospitality contexts examine the effects of immersive augmentation using inclusive-AI
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Examining presence in immersive virtual reality and website interfaces through the cognitive fit and cognitive load theories International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-06-25 Víctor Martínez-Molés, Carmen Pérez-Cabañero, Amparo Cervera-Taulet
Purpose The purpose of this paper is to assess the effects of presence on users’ information processing in mediated visualizations using immersive virtual reality (VR) and websites, focusing on information understanding and cognitive load. The impact of user interfaces on users’ perception of presence is also tested. Design/methodology/approach A between-subjects laboratory experiment using two user
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From the final frontier to the metaverse: exploring the role of sharing economy principles in revolutionizing space tourism International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-06-04 Moein Beheshti, Dušan Mladenović, Razieh Sadraei, Ahad ZareRavasan
Purpose As exponential technologies continue to transform business models rapidly, there is a growing focus on metaverse research within the tourism industry. Despite the significant findings, the practical discussion of high-cost and resource-demanding space tourism within the metaverse platform is still abstract. This study aims to provide a comprehensive understanding of virtual space tourism and
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Cross-validating the measurement scale for consumers’ experience with hospitality and tourism technology: a multi-sector approach International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-06-03 Hyejo Hailey Shin, Kevin Kam Fung So, Miyoung Jeong
Purpose This study aims to cross-validate the technology experience (TE) scale and examine the potential differences in consumer TE across three different sectors. Design/methodology/approach Across three separate studies, the TE scale and its psychometric properties and consequences were examined across three distinctive hospitality and tourism (H&T) sectors: accommodations (n = 640), food and beverage
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Sculpting the feelings: influence of immersive technology on responsible travel International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-05-30 Anam Fatma, Vimal Bhatt
Purpose This study aims to examine how the telepresence of tourists using immersive technology affects responsible travel behaviour at natural heritage sites by exploring the role of feelings. Design/methodology/approach This study proposed a conceptual model that was empirically tested. Data was collected through online and offline surveys from 672 respondents who used AR/VR while visiting the natural
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Uncorking the virtual frontier of wine experiences: interest drivers and potential consumers’ profile International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-05-28 Giulia Gastaldello, Guenter Schamel, Nadia Streletskaya, Luca Rossetto
Purpose Virtual wine experiences (VWEs) replaced in-person wine experiences during the Covid-19 pandemic and continue to be offered by some actors. This study aims to investigate the factors driving interest in VWEs and identify relevant traits of potential consumers to help assess VWEs long-term potential. Design/methodology/approach A representative sample of 399 Oregon and California wine consumers
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Metaphorical effects of advertising in different types of hotels: evidence from eye-tracking International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-05-24 Xianglan Chen, Bingqing Xiang, Anil Bilgihan
Purpose This study aims to explore the attraction, influence and persuasive effect of advertising (with or without metaphor) across different types of hotels (luxury vs. budget hotels). Design/methodology/approach Two independent variables – namely, the hotel category (luxury versus budget) and the use of rhetorical figures (text with metaphors versus text without metaphors) – serve as the basis for
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Effects of sensory cues on consumers’ wine taste perceptions and behavior: evidence from a wine-tasting experiment International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-05-27 Weixi Yuan, Fumei Guo, Mimi Li, Haiyan Song
Purpose This study aims to investigate how sensory cue order, wine knowledge and visual–olfactory (V–O) congruence affect consumer’s taste perceptions of wine and their subsequent behavior. Design/methodology/approach An experiment was performed to identify the effects of sensory cue congruence and sensory cue order on wine consumers’ perceptions of wine, affective evaluations, cognitive evaluations
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Driving metaverse adoption in the hospitality industry: an upper echelon perspective International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-05-16 Arpita Agnihotri, Saurabh Bhattacharya, Georgia Sakka, Demetris Vrontis
Purpose The purpose of this study is to explore how past and future temporal focus of CEOs in the hospitality industry influence their intention to invest in metaverse technology and the underlying mechanism under boundary conditions of perceived competitive pressure. Design/methodology/approach This multi-informant study collected data over three waves from a sample of 235 CEOs and their subordinates
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Place attachment theory and virtual reality: the case of a rural tourism destination International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-05-14 Christos Pantelidis, M. Claudia tom Dieck, Timothy Hyungsoo Jung, Paul Smith, Amanda Miller
Purpose The purpose of this study is to explore from a place attachment (PA) theory perspective the extent to which and how, a fully immersive virtual reality (VR) experience enhances tourists’ attachment level on-site at a rural destination. Design/methodology/approach This study applied an exploratory mixed method approach. Respondents were tourists visiting the Lake District National Park who were
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Sustainable hospitality and tourism in the Anthropocene era: the need for a more radical shift of the current circular economy models International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-05-14 Marcella De Martino, Valentina Apicerni, Antonia Gravagnuolo
Purpose This paper aims to critically analyse the circular economy (CE) models adopted in hospitality and tourism to tackle societal challenges in the current Anthropocene era, exploring the driving values and sustainability approaches. Design/methodology/approach A systematic literature review was carried out with an increasing level of analysis to delve more in-depth into the ability of the CE models
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Perceived inclusion climate for leader diversity: conceptualization and scale development International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-05-07 Huy Gip, Priyanko Guchait, Juan M. Madera
Purpose Although existing literature emphasizes the significance of diversity and inclusion in management roles for employees, there is a notable absence of a standardized scale to assess employees’ perceptions of an inclusive climate, particularly in relation to practices that encourage acceptance of demographically diverse leaders. This study aims to bridge this gap by developing the perceived inclusion
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How the Metaverse can add new layers of hospitality services: a perspective of senior industry practitioners International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-05-07 Mark Ashton, Viachaslau Filimonau, Aarni Tuomi
Purpose Although virtual worlds, such as the Metaverse, can disrupt the hospitality sector, few empirical investigations have critically evaluated the scope and scale of this disruption from an industry perspective. This study aims to rectify this knowledge gap by exploring the opportunities and challenges of the Metaverse as seen by hospitality professionals. Design/methodology/approach This is a
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Unveiling the role of congruity in service robot design and deployment International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-05-02 Chang Ma, Alei Fan, Seonjeong Ally Lee
Purpose This paper aims to examine the congruency effects of physically embodied robots in service encounters, which addressed a significant research gap concerning the synthesis of robot design elements (e.g., appearance and voice) and their service purposes. Design/methodology/approach Grounded in congruity theory and human-robot interaction literature, this study conducted a pretest and two experimental
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Experience management in hospitality and tourism: reflections and implications for future research International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-04-30 Dora Agapito, Marianna Sigala
Purpose This paper aims to provide a critical reflection on the management of experiences in hospitality and tourism (H&T). The paper investigates the evolution of experience research, while discussing the emerging challenges and opportunities for management. Design/methodology/approach The study adopts a critical and reflective approach for providing future directions of experience research. Three
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Determinants of approach behavior for ChatGPT and their configurational influence in the hospitality and tourism sector: a cumulative prospect theory International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-05-01 Heesup Han, Seongseop (Sam) Kim, Tadesse Bekele Hailu, Amr Al-Ansi, Sandra Maria Correia Loureiro, Jinkyung Jenny Kim
Purpose This research paper aims to explore the concerns and determinants of travelers’ behavior toward ChatGPT in the hospitality and tourism context. It also examines the weight of risk factors versus that of motivation and innovation characteristics influencing travelers’ approach behaviors toward ChatGPT. Design/methodology/approach A cumulative prospect theory was used to determine travelers’
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Customer attributions for LGBT-friendly branding hotels and skepticism International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-04-30 Heejung Ro, Juhee Kang
Purpose This paper aims to examine the relationships between motives, skepticism and brands evaluations in the LGBT-friendly branding hotels context. Design/methodology/approach An online survey is created and 278 LGBT participants are recruited through a consumer panels firm. The research model is tested through structural equation modeling. Findings Values-, stakeholder- and strategic-driven motives
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Are robots stealing our jobs? Examining robot-phobia as a job stressor in the hospitality workplace International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-04-30 Chun-Chu (Bamboo) Chen, Ruiying Cai
Purpose The purpose of this study is to explore robot-phobia as a source of occupational stress among hospitality employees in the context of increasing robotization in the industry. Design/methodology/approach The study sampled 321 lodging employees and 308 food service employees in the USA. An online panel company recruited the participants and administered an online survey. The study used various
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The future of transformative events: an event leaders’ perspective International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-04-24 Barbara Neuhofer, Krzysztof Celuch, Ivana Rihova
Purpose Focussing on the perspective of business event leaders, this study aims to explore the future of transformative experience (TE) events, recognising a paradigm shift from organising conventional events to designing and guiding TEs in the meetings, incentives and conferences as exhibitions (MICE) context. Design/methodology/approach Using a qualitative interview-based design, insights from 20
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Luxury hotel technology trends: a multigenerational analysis International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-04-25 Lisa Nicole Cain, Trishna G. Mistry, Shenee Douglas, Imran Rahman, Andrew Moreo
Purpose This study aims to analyze the importance and performance of customer-facing technologies in luxury hotels. The study also assessed differences between and within the four generations in the importance-performance analysis (IPA). Design/methodology/approach Data were collected using a Qualtrics panel of recent luxury hotel customers in the USA belonging to all four generations. The cross-generational
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Customers’ online service encounter satisfaction with chatbots: interaction effects of language style and decision-making journey stage International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-04-24 Yingying Huang, Dogan Gursoy
Purpose This study aims to examine the interaction effects of chatbots’ language style and customers’ decision-making journey stage on customer’s service encounter satisfaction and the mediating role of customer perception of emotional support and informational support using the construal level theory and social support theory as conceptual frameworks. Design/methodology/approach This study used a
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The effect of immersive technologies on tourist satisfaction and loyalty: the mediating role of customer engagement and customer perceived value International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-04-23 Mohamed Abou-Shouk, Nagwa Zouair, Ayman Abdelhakim, Hany Roshdy, Marwa Abdel-Jalil
Purpose This research paper aims to investigate the predictors and outcomes of immersive technology adoption in tourism. Design/methodology/approach PLS-SEM is used for data collected from tourists visiting the UAE and Egypt to examine predictors and consequences of adoption. Findings It is revealed that perceived ease of use, enjoyment, immersion, usefulness and attitude towards technology predict
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How do wineries price their wine experiences? International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-04-19 Olivier Gergaud, Florine Livat
Purpose This paper aims to model the price of cellar tours using a hedonic pricing approach. The authors analyze the complex relationship between the price of an add-on (here, cellar tours) and the price of the reference product (here, wine). Design/methodology/approach Thanks to a large database containing information on about 1,000 winery experiences, the authors regress the price of cellar tours
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Effects of metaverse experience on behavioral intention of visitors: moderating role of similarity between virtual and real experience International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-04-17 Seunghun Shin, Chulmo Koo, Jungkeun Kim, Dogan Gursoy
Purpose This paper aims to examine the impact of metaverse experiences on customers’ offline behavioral intentions: How do customers’ visits to a hospitality business’s virtual property in the metaverse affect their intentions to visit the physical property in the real world? Design/methodology/approach Based on the general learning model and social cognitive theory, this research hypothesizes the
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The paradox of immersive artificial intelligence (AI) in luxury hospitality: how immersive AI shapes consumer differentiation and luxury value International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-04-16 Ana Rita Gonçalves, Diego Costa Pinto, Saleh Shuqair, Anna Mattila, Anel Imanbay
Purpose This paper aims to bridge the extended reality framework and the luxury hospitality literature by providing insights into how immersive technologies using artificial intelligence (AI) can shape luxury value and consumer differentiation. Design/methodology/approach The authors conducted three experimental studies comparing immersive AI versus traditional hospitality across luxury contexts (hotels
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Critical reflection on the impact of the gig economy on the hospitality workforce International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-04-12 Dan Jin, Bingjie Liu-Lastres
Purpose This paper aims to provide a critical reflection on the impact of the gig economy on the hospitality workforce. The impact of the gig economy on hospitality workforce management is explored, with the paper delving into both theoretical insights and practical implications. Design/methodology/approach This paper offers reflections on the emerging trend of the gig economy and its impacts on the
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Using machine learning methods to predict future churners: an analysis of repeat hotel customers International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-04-10 Aslıhan Dursun-Cengizci, Meltem Caber
Purpose This study aims to predict customer churn in resort hotels by calculating the churn probability of repeat customers for future stays in the same hotel brand. Design/methodology/approach Based on the recency, frequency, monetary (RFM) paradigm, random forest and logistic regression supervised machine learning algorithms were used to predict churn behavior. The model with superior performance
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Artificial intelligence: an overview of research trends and future directions International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-04-03 Dogan Gursoy, Ruiying Cai
Purpose This study aims to offer an overview of hospitality and tourism research on artificial intelligence (AI) and its impact on the industry. More specifically, this study examines hospitality and tourism AI research trends in hospitality and tourism customer service experience creation and delivery, service failure and recovery, human resources and organizational behavior. Based on the review,
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Boosting heritage recommendations through awe and augmented reality International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-04-04 Jorge Nascimento, Sandra Maria Correia Loureiro
Purpose Drawing on appraisal theories, this paper aims to attempt to demonstrate how augmented reality (AR) strengthens relationships in the cognitive-affective-conative mechanism to shape visitors' recommendation of awe-inspiring heritage experiences. Design/methodology/approach A mixed-method approach was undertaken. First, an exploratory pre-study (n = 98) analyzed the multidimensionality of awe
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The effects of motivation and prior knowledge on wine consumers’ decision-making process: using an extended model of goal-directed behavior International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-04-03 Soyeun Olivia Lee, Sunghyup Sean Hyun, Qi Wu
Purpose This study aims to use the extended model of goal-directed behavior (EMGB) to examine the interaction between wine purchasing motivations and prior knowledge and their impact on consumers’ wine purchase intentions and decisions. Design/methodology/approach The survey was conducted in large discount retail stores in South Korea, and structural equation modeling analysis reveals EMGB’s strong
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What drives consumers to post more photos in online reviews? A trait activation theory perspective International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-04-03 Danting Cai, Hengyun Li, Rob Law, Haipeng Ji, Huicai Gao
Purpose This study aims to investigate the influence of the reviewed establishment’s price level and the user’s social network size and reputation status on consumers’ tendency to post more visual imagery content. Furthermore, it explores the moderating effects of user experiences and geographic distance on these dynamics. Design/methodology/approach This study adopts a multi-method approach to explore
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Navigating the generative AI travel landscape: the influence of ChatGPT on the evolution from new users to loyal adopters International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-04-05 Yu Li, Soyeun Olivia Lee
Purpose This study, rooted in affordance-actualization theory and communication theory, aims to critically examine how ChatGPT influences users’ transition from new adopters to loyal advocates within the context of travel decision-making. It incorporates constructs including communication quality, personalization, anthropomorphism, cognitive and emotional trust (ET), loyalty and intention to adopt
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Hospitality marketing research: bridging the practical gap International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-04-04 Anil Bilgihan, Lydia Hanks, Nathan Discepoli Line, Makarand Amrish Mody
Purpose This study aims to identify the causes of the academia-industry divide in hospitality marketing research in the form of the “Research Devaluation Map” and offers ideas for discussion points and suggestions for change. Design/methodology/approach The conceptualization of the Research Devaluation Map was developed at an invitational thought-leadership conference. The authors were asked to produce
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The impact of customer misbehavior on frontline employees’ work–family conflict and withdrawal behaviors International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-04-03 Xinyuan (Roy) Zhao, Fujin Wang, Anna S. Mattila, Aliana Man Wai Leong, Zhenzhen Cui, Huan Yang
Purpose Customer misbehavior has a negative impact on frontline employees. However, the underlying mechanisms from customer misbehavior to employees’ negative outcomes need to be further unfolded and examined. This study aims to propose that employees’ affective rumination and problem-solving pondering could be the explanatory processes of customer misbehavior influencing employee attitudes in which
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The double-edged effects of visualizing wine style: sweetness scale on wine label International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-03-29 Anqi (Angie) Luo, Donna L. Quadri-Felitti, Anna S. Mattila
Purpose A visual sweetness scale with an arrow pointing to a specific sweetness level is now required on all labels of AOC Alsace. The sweetness scale makes it easier for consumers to understand what is in the bottle. What is less clear, however, is whether such labeling is always effective. To fill this gap, the current research paper aims to examine the positive and negative effects (double-edged
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Real in virtual: the influence mechanism of virtual reality on tourists’ perceptions of presence and authenticity in museum tourism International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-03-26 Minglong Li, Xiaoyang Sun, Yu Zhu, Hailian Qiu
Purpose An increasing number of immersive technologies have been adopted in museum tourism in response to shifting consumer habits in the digital era. In contrast, the authenticity experience of museum tourists relies on genuine relics, the environment and activities, which are ancient or traditional. This raises the question of whether tourists can perceive authenticity in immersive technology-based
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What is beautiful is good: attractive avatars for healthier dining and satisfaction International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-03-25 Fei Hao, Adil Masud Aman, Chen Zhang
Purpose As technology increasingly integrates into the restaurant industry, avatar servers present a promising avenue for promoting healthier dining habits. Grounded in the halo effect theory and social comparison theory, this study aims to delve into the influence of avatars' appearance, humor and persuasion on healthier choices and customer satisfaction. Design/methodology/approach This paper comprises
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Virtual reality and perceptions of destination presence International Journal of Contemporary Hospitality Management (IF 9.1) Pub Date : 2024-03-25 Hongxiao Yu, Haemoon Oh, Kuo-Ching Wang
Purpose This study aims to examine the underlying emotional process that explains how context-specific stimuli involved in virtual reality (VR) destinations translate into presence perceptions and behavioral intentions. Design/methodology/approach In total, 403 potential tourists participated in a self-administered online survey after they watched a randomly assigned VR tour. The Lavaan package in