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Advertising in Freemium Services: Lack of Control and Intrusion as the Price Consumers Pay Journal of Advertising (IF 5.4) Pub Date : 2024-09-11 Aimee Riedel, Rory Mulcahy, Amanda Beatson, Clinton Weeks
Freemium services such as music streaming, video sharing, and mobile games are often supported using advertisements, whereby consumer attention to these advertisements can be considered a proxy for...
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Countering Search Ad Avoidance: How Political Orientation Affects Trust in Search Advertising Journal of Advertising (IF 5.4) Pub Date : 2024-09-09 Alexander Davidson
Search advertising involves the purchasing of an ad’s position at the top of a search engine results page and accounts for more than 40% of all digital ad spending in the United States. Nevertheles...
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When Social Media Gets Political: How Message–Platform Match Affects Consumer Responses to Brand Activism Advertising Journal of Advertising (IF 5.4) Pub Date : 2024-05-20 Xuan Zhou, Chen Lou, Xun (Irene) Huang
Social media has sparked a surge in online activism and sociopolitical movements. Numerous companies have also launched brand activism advertising campaigns to voice their stances on sociopolitical...
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Gender and Advertising: A 50-Year Bibliometric Analysis Journal of Advertising (IF 5.4) Pub Date : 2024-05-13 Gülten Adalı, Fatma Yardibi, Şükrü Aydın, Ayşad Güdekli, Emel Aksoy, Sibel Hoştut
This study aims to provide a comprehensive overview of the state of research on gender and advertising. For this, a bibliometric review of 2,735 research articles was conducted using performance an...
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The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness Journal of Advertising (IF 5.4) Pub Date : 2024-05-08 Scott Connors, Katie Spangenberg
Advertisers are increasingly prioritizing brand awareness, as it has become a top marketing objective, yet market trends suggest that much of consumers’ brand knowledge is not easily retrieved from...
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Beyond Affect Transfer: Attribute Associations in Video-Game Brand Placements and Their Impact on Brand Attitudes Journal of Advertising (IF 5.4) Pub Date : 2024-04-26 Moritz Ingendahl, Leon Brückner, Tobias Vogel
Brand placements are omnipresent in video games. However, when and how they influence players’ brand attitudes is still insufficiently understood. Whereas previous research argued that positive aff...
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Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition Journal of Advertising (IF 5.4) Pub Date : 2024-04-19 Nelson B. Amaral, Joseph P. Redden
Substantial research has shown the negative effects of repeated ad exposures. The present research contributes to this literature by introducing an important moderator: personal attachment to the b...
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Puzzle Pictures: A Study on Reversible Figures in Advertising Journal of Advertising (IF 5.4) Pub Date : 2024-04-09 Praggyan (Pam) Mohanty
Reversible figures have fascinated researchers in the psychological sciences since the 1800s, and these investigators have generated a massive amount of information on the psychological underpinnin...
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Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective Journal of Advertising (IF 5.4) Pub Date : 2024-04-02 Tiziana Schopper, Anna Berbers, Lukas Vogelgsang
Brands increasingly address social inequalities by means of advertising. Inclusive advertising can, however, damage brands if consumers suspect insincere and extrinsic motivations. For instance, ma...
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Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience Journal of Advertising (IF 5.4) Pub Date : 2024-03-21 Amy Errmann
Mindfulness is gaining traction as an advertising tactic to boost audience engagement. Despite this, existing research provides limited insight into the impact of advertisements with integrated min...
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Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective Journal of Advertising (IF 5.4) Pub Date : 2024-03-12 Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen
The use of artificial intelligence (AI) in the advertising industry is widespread, yet there is no consensus on whether consumers should be informed of AI’s involvement in ad placement and ad creat...
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A Meta-Analysis of the Antecedents and Consequences of Advertising Value Journal of Advertising (IF 5.4) Pub Date : 2024-03-05 Guoquan Ye, Xin Guan, Liselot Hudders, Yi Xiao, Jingyu Li
Advertising value is a concept representing the overall usefulness and worth of advertising to consumers. While the concept is valuable in assessing consumers’ appreciation of advertising, the find...
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Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers Journal of Advertising (IF 5.4) Pub Date : 2024-02-20 Olesia Nikulina, Allard C. R. van Riel, Jos G. A. M. Lemmink, Dhruv Grewal, Martin Wetzels
Marketers today are increasingly using storytelling to engage their audiences. However, the design of narrative visuals is often inspired by a text-centric understanding of narratives. Despite the ...
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Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement Journal of Advertising (IF 5.4) Pub Date : 2024-02-12 Debashree Roy Bhattacharjee, Debasis Pradhan, Abhisek Kuanr, Neeru Malhotra
While brands are working to break down beauty stereotypes and employing body-positive advertisements to foster consumer engagement, empirical research on the influence of body-positive advertisemen...
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Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent Journal of Advertising (IF 5.4) Pub Date : 2024-02-12 Robert Madrigal, Catherine Anne Armstrong Soule, Jesse King
Advertisements often feature numeric claims comparing risks associated with one alternative (e.g., control) to another (treatment). Differences may be expressed in either absolute (Modified Rate − ...
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Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures Journal of Advertising (IF 5.4) Pub Date : 2024-02-07 Malgorzata (Mags) Karpinska-Krakowiak, Martin Eisend
A deepfake is a realistic portrayal of untrue information (i.e., it realistically depicts individuals who were not originally present in a given footage). A deepfaked ad has the potential to mislea...
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Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models Journal of Advertising (IF 5.4) Pub Date : 2024-01-31 Kelly Cowart, Zhihao Yu, Aihui Ding
Across four experiments, we use correspondent inference theory to explain customer inferences about organizational inclusiveness and ulterior motive following exposure to monoracial (same race) or ...
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Agent of Your Own Destiny: How Neoliberal Discourses Permeate Award-Winning Public Service Announcements Journal of Advertising (IF 5.4) Pub Date : 2024-01-08 Kasey Windels, Sophia Mueller, Xiaofan Wei, Huan Chen
Public service announcements (PSAs) are messages disseminated by governments and nonprofits to serve the public interest. In emphasizing social good, PSAs should be less likely to employ neoliberal...
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The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective Journal of Advertising (IF 5.4) Pub Date : 2024-01-02 Judith Fletcher-Brown, Karen Middleton, Helen Thompson-Whiteside, Sarah Turnbull, Annamaria Tuan, Linda D. Hollebeek
Transformative advertising research (TAR) suggests examining advertising’s transformational possibilities via the interactions between institutional actors at each marketing level to gauge its effe...
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#Sponsored: A Systematic Literature Review and Theoretical Framework of Gambling Sponsorship Research Journal of Advertising (IF 5.4) Pub Date : 2024-01-02 Steffi De Jans, Liselot Hudders, Bram Constandt
This systematic review of research on gambling sponsorship provides insight into the current state of the art of gambling sponsorship research, a theoretical framework for understanding the mechani...
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Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations Journal of Advertising (IF 5.4) Pub Date : 2023-12-27 Yicong Zhang, Xueyao Zhang
Brand-to-brand help on social media is an unexplored branding strategy and a novel corporate social responsibility (CSR) behavior. The research is based on the framework of communion and agency, wh...
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Looking Up or Down? The Effects of Camera Angle on Evaluations of Anthropomorphized Products in Advertisements Journal of Advertising (IF 5.4) Pub Date : 2023-12-12 Changchun Xuan, Rui Chen, Shengdong Lin, Hanyun Huang
Advertisements make use of specific camera angles when they portray products. In this study, the results of four experiments, including one field experiment, revealed that camera angles convey dive...
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Who Is Targeting Me? Privacy Perceptions of and Responses to Commercial and Political Targeted Advertising on Social Media Journal of Advertising (IF 5.4) Pub Date : 2023-12-12 Yannic Meier, Anne Oeldorf-Hirsch, Nicole C. Krämer
Social media users are frequently targeted by commercial and political advertisements, which many perceive as a privacy threat. Although commercial and political targeting intend to influence users...
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You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements Journal of Advertising (IF 5.4) Pub Date : 2023-11-27 Matthias Glaser, Heribert Reisinger, Arnd Florack
Narrative video ads often use either celebrities or unknown actors to engage consumers and convey their messages. Although research suggests that celebrities (versus unknown actors) may enhance the...
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Is It Greenwashing? Environmental Compensation Claims in Advertising, Perceived Greenwashing, Political Consumerism, and Brand Outcomes Journal of Advertising (IF 5.4) Pub Date : 2023-11-27 Ariadne Neureiter, Marlis Stubenvoll, Jörg Matthes
Companies increasingly employ environmental compensation claims in their advertisements. This practice, however, has been criticized as being a form of greenwashing. In two studies, we examined ass...
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Yes, I Will Say Something: How Humor Influences Intention to Intervene and How Social Marketing Can Help! Journal of Advertising (IF 5.4) Pub Date : 2023-11-20 Janine L. Williams, Ann-Marie Kennedy, Nicholas Ashill
Problematic and risky behaviors such as drunk driving, drug taking, and binge drinking are often undertaken in social situations where a bystander could intervene. To date, research has examined ne...
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Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques Journal of Advertising (IF 5.4) Pub Date : 2023-11-03 Wen Xie, Mi Hyun Lee, Ming Chen, Zhu Han
As mobile devices have become a necessity in our daily lives, mobile advertising is also prevalent. Accordingly, it is critical for practitioners to understand how consumers visually attend to mobi...
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Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising Journal of Advertising (IF 5.4) Pub Date : 2023-10-24 Linda Tuncay Zayer, Catherine A. Coleman, Lauren Gurrieri
Utilizing a qualitative thematic analysis of submission materials for 18 award-winning, gender-inclusive campaigns at the Cannes International Festival of Creativity, this research reenvisions incl...
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The Advertising Industry’s Advice on Accessibility and Disability Representation: A Critical Discourse Analysis Journal of Advertising (IF 5.4) Pub Date : 2023-10-24 Edward Timke
How do advertising trade press and association resources advise practitioners on considering disabilities in advertising work? What does the industry think are effective practices for taking disabi...
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Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions Journal of Advertising (IF 5.4) Pub Date : 2023-10-24 Dean Charles Hugh Wilkie, Amelie Jay Burgess, Abas Mirzaei, Rebecca M. Dolan
The promotion of diversity and inclusion in advertising has the potential to bring about positive change in society. Despite its importance, there has been limited research on consumer reactions to...
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Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients Journal of Advertising (IF 5.4) Pub Date : 2023-10-24 Bingqing (Miranda) Yin, Yexin Jessica Li
Charities often feature their recipients as protagonists in fundraising appeals (i.e., recipient-focused appeals), and considerable research has examined the best way to portray recipients to gener...
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Body as a Process versus Body as an Object: The Consequences of How Larger-Bodied Women Are Portrayed in Health-Related Advertising Journal of Advertising (IF 5.4) Pub Date : 2023-10-24 Deepika Naidu, Andrew W. Perkins, Elizabeth Howlett
This research investigates how health-related brands can benefit from the inclusion of larger-bodied women in advertising. Given that larger-bodied women are more representative of the average Amer...
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Inclusive Advertising for a Better World Journal of Advertising (IF 5.4) Pub Date : 2023-10-24 Giampaolo Viglia, Wan-Hsiu Sunny Tsai, Gopal Das, Iryna Pentina
Published in Journal of Advertising (Vol. 52, No. 5, 2023)
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Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising Journal of Advertising (IF 5.4) Pub Date : 2023-10-24 Yeyi Liu, Kshitij Bhoumik, Aulona Ulqinaku, Laura Grazzini
Advertisers have begun to recognize the role of inclusive advertising in consumer well-being. One way to increase inclusivity is to minimize experiences of exclusion using marketing tools. Although...
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Ethnic Minorities in Advertising Journal of Advertising (IF 5.4) Pub Date : 2023-10-24 Anna Rößner, Martin Eisend
The literature on diversity suffers from several shortcomings, leading to conflicting views or unjustified beliefs about ethnic minorities in advertising. Evidence is needed to show whether adverti...
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Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode Journal of Advertising (IF 5.4) Pub Date : 2023-10-24 Felix Septianto, Frank Mathmann, Linda D. Hollebeek, E. Tory Higgins
While prior research has gleaned important insight into consumers’ social media engagement, an important literature-based tension exists that warrants further attention. On the one hand, females ar...
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A Computer Vision Methodology to Predict Brand Personality from Image Features Journal of Advertising (IF 5.4) Pub Date : 2023-09-21 Yilang Peng, Taylor Jing Wen, Jing Yang
Using the computer vision method, this study proposes an analytical model of visual aesthetics for brand communication and analyzes the effects of visual features (i.e., colors and visual complexit...
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Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations Journal of Advertising (IF 5.4) Pub Date : 2023-09-12 Mark Tadajewski
Harlow Gale is often depicted as the first experimentalist in advertising thought. This positioning elides influences which impacted upon his thinking. In this article, we outline Gale’s involvemen...
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Advertising Meat Alternatives: The Interactive Effect of Regulatory Mode and Positive Emotion on Social Media Engagement Journal of Advertising (IF 5.4) Pub Date : 2023-09-06 Felix Septianto, Frank Mathmann
Drawing upon regulatory fit theory, the current work investigates how the interaction between regulatory mode and positive emotion influences consumer social media engagement with meat alternative ...
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Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements Journal of Advertising (IF 5.4) Pub Date : 2023-08-14 Sheng Bi, Andrew Perkins, Huan Chen, Benjamin Phifer
Advertisements that incorporate temperature-related cues are common in the marketplace. However, when and for whom marketers should use these temperature-based appeals in their ads is still unclear...
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Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns Journal of Advertising (IF 5.4) Pub Date : 2023-08-10 Angeline Nariswari, Qimei Chen, Dana L. Alden
Empowering customers through participation is known to enhance brand promotion. A popular strategy involves asking customers to vote on marketing communication tactics, which activates empowerment ...
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The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study Journal of Advertising (IF 5.4) Pub Date : 2023-07-20 Seungji Lee, Jooyoung Kim, Glenna L. Read, Sung-Phil Kim
Although in-stream video advertising is common, its effects on advertisement (ad) information encoding remain unclear. We investigated the effects of in-stream video advertising by comparing two gr...
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Journal of Advertising Research Quality and Ethics Guidelines Journal of Advertising (IF 5.4) Pub Date : 2023-07-17 Jisu Huh
Published in Journal of Advertising (Vol. 52, No. 4, 2023)
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ChatGPT, AI Advertising, and Advertising Research and Education Journal of Advertising (IF 5.4) Pub Date : 2023-07-13 Jisu Huh, Michelle R. Nelson, Cristel Antonia Russell
Published in Journal of Advertising (Vol. 52, No. 4, 2023)
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Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising Journal of Advertising (IF 5.4) Pub Date : 2023-06-22 Cassandra Denise Davis, Hyewook Genevieve Jeong, Aimee Drolet
Much research has been conducted to understand the impact of sexual appeals in advertising on consumer attitudes and behaviors. Yet, romantic advertising, advertising that focuses on romantic relat...
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Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising? Journal of Advertising (IF 5.4) Pub Date : 2023-06-20 Michelle R. Nelson, Kirby Cook
Inclusive design considers usability first: to design with the needs of everyone to decrease the mismatch between the end-user and the design object. In advertising, the mismatch may be in the oppo...
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It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking Journal of Advertising (IF 5.4) Pub Date : 2023-06-20 Niusha Jones, Anne Hamby
While prior work has examined the effects of emotions on consumers’ attitudes toward ads, little research has explored how the joint presence of positive and negative emotions affects ad-related ou...
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Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness Journal of Advertising (IF 5.4) Pub Date : 2023-06-08 Xuan Zhou, Chen Lou, Xun (Irene) Huang
Brands have been increasingly speaking up on sociopolitical issues (so-called brand activism advertising) to showcase their nonneutrality and drive meaningful societal changes. Yet little is known ...
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It’s All about Timing: Captive Targeting through Mobile Ads Journal of Advertising (IF 5.4) Pub Date : 2023-06-08 Jinpyo Hong, Il Im, Sungjun (Steven) Park
How would consumers respond to mobile ads in spatially and temporally bounded captive environments? We theorize that consumers who are forced to wait are likely to perceive an abundance of time and...
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Are Concave Ads More Persuasive? The Role of Immersion Journal of Advertising (IF 5.4) Pub Date : 2023-05-31 Liangyan Wang, Ali Gohary, Eugene Y. Chan
Many print ads are not on flat surfaces but rounded ones. For example, billboards, which are flat, are common examples of advertising, but there are also ads on telephone poles, which are curved. E...
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Celebrity Endorser Scandals and Competitor Firm Value Journal of Advertising (IF 5.4) Pub Date : 2023-05-09 Janina Kleine, Nico Friederich, Michael Paul
Celebrity endorsement is a common advertising strategy, yet, as well-known scandals show, it is not without risk. Studies at the marketing–finance interface investigate how negative publicity surro...
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When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects Journal of Advertising (IF 5.4) Pub Date : 2023-04-04 Zeph M. C. van Berlo, Marijn H. C. Meijers, Jiska Eelen, Hilde A. M Voorveld, Martin Eisend
Creative media advertising is a specific type of unconventional advertising in which a regular physical object serves as a medium to carry an advertising message. To better understand the workings ...
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Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions Journal of Advertising (IF 5.4) Pub Date : 2023-03-23 Melanie Hirsch, Marlis Stubenvoll, Alice Binder, Jörg Matthes
Targeted political advertising (TPA) on social media builds on tailoring messages to (groups of) individuals’ characteristics based on user data. Questions have been raised about the impact of TPA ...
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On Ads as Aesthetic Objects: A Thematic Review of Aesthetics in Advertising Research Journal of Advertising (IF 5.4) Pub Date : 2023-03-20 Ileyha Dagalp, Jonatan Södergren
For an academic field to remain vital, it is necessary to reflect upon its conceptual foundations and learn from adjacent disciplines. On that note, aesthetics can provide significant insights into...
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Consumer Responses to AI-Generated Charitable Giving Ads Journal of Advertising (IF 5.4) Pub Date : 2023-03-08 Luis Arango, Stephen Pragasam Singaraju, Outi Niininen
Abstract Content created by employing artificial intelligence (AI) algorithms, also known as synthetic content, promises to radically change the advertising and marketing landscape in the coming decades, presumably for the better. It is fundamental for advertising and marketing scholars and practitioners to have solid knowledge of how synthetic content is perceived by consumers before widespread adoption
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Do Consumers Understand What Different Green Claims Actually Mean? An Experimental Approach in Italy Journal of Advertising (IF 5.4) Pub Date : 2023-03-06 Roberta Iovino, Francesco Testa, Fabio Iraldo
This article extends the literature on consumers’ responses to green claims and their intentions to buy green products. We used an experimental approach based on three complementary studies. The fi...
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How to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance Journal of Advertising (IF 5.4) Pub Date : 2023-02-16 Zhihao Yu, Veronika Ponomarenko, Luke Ingalls Liska
White space (empty space) is an important factor in visual ad design, yet few studies focus on the specific types of white space and their influence on ad design. In this research, we systematicall...
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Boredom in the Creative Studio Journal of Advertising (IF 5.4) Pub Date : 2023-02-16 Mario Vafeas
Despite its high incidence in the workplace, boredom is yet to be examined in the context of the creative studio. This concern is particularly pertinent because creative personality types are repor...
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Integrating Network Clustering Analysis and Computational Methods to Understand Communication With and About Brands: Opportunities and Challenges Journal of Advertising (IF 5.4) Pub Date : 2023-02-06 Itai Himelboim, Ewa Maslowska, Theo Araujo
Brand-related content cocreated by consumers can play a crucial role in brand–consumer interactions and provide brands with valuable insights hidden in vast seas of unstructured data. We propose an...
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More than Shapes: The Silhouette Effect in Advertising Journal of Advertising (IF 5.4) Pub Date : 2023-01-10 Can Trinh
Even though the use of silhouettes in advertising is prevalent, knowledge about their impact on consumers is surprisingly limited. In this research, I propose that the use of human silhouettes, whe...