The traditional notion of university library strategy has been that of a pattern of goal-oriented activities that implement a strategic plan. Through conceptual analysis, this paper integrates strategic planning with two other perspectives—strategy based upon competitive position and upon library resources—to propose that a university library can best serve its academic community through a “strategic process” when supporting research and teaching. Drawing extensively upon applicable library science and strategic management literature, the paper presents the potential contribution of each perspective and of the entire strategic process using relevant examples. Successfully applying the strategic process enables university library managers to move forward with optimism in difficult competitive and financial situations. The process enables the university library to gain sustainable competitive advantage over its competitors by providing faculty and students with intellectual value in support of their discovery and education. As it operates, the strategic process empowers the university library to fulfill its traditional mission—providing persistent, generalized access to information—but to do so in transformed ways. The process also enhances library managers’ ability to communicate such successes to university decision-makers, illuminating the library’s effective use of scarce financial resources.

中文翻译：

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大学图书馆的战略过程：通过计划、职位和资源进行竞争

大学图书馆战略的传统概念是实施战略计划的目标导向活动模式。通过概念分析，本文将战略规划与基于竞争地位的战略和基于图书馆资源的其他两个视角相结合，提出大学图书馆在支持研究和教学的同时，可以通过“战略过程”最好地为学术界服务。本文广泛借鉴适用的图书馆学和战略管理文献，通过相关示例介绍了每个观点和整个战略过程的潜在贡献。成功应用该战略流程使大学图书馆管理人员能够在困难的竞争和财务情况下乐观地前进。该过程使大学图书馆能够通过为教师和学生提供知识价值来支持他们的发现和教育，从而获得超越竞争对手的可持续竞争优势。在其运作过程中，战略流程使大学图书馆能够履行其传统使命——提供持久的、普遍的信息访问——但以变革的方式实现这一目标。该过程还提高了图书馆管理人员向大学决策者传达此类成功的能力，说明图书馆有效利用稀缺的财政资源。这一战略过程使大学图书馆能够履行其传统使命——提供持久的、普遍的信息访问——但以转变的方式实现这一目标。该过程还提高了图书馆管理人员向大学决策者传达此类成功的能力，说明图书馆有效利用稀缺的财政资源。这一战略过程使大学图书馆能够履行其传统使命——提供持久的、普遍的信息访问——但以转变的方式实现这一目标。该过程还提高了图书馆管理人员向大学决策者传达此类成功的能力，说明图书馆有效利用稀缺的财政资源。