Medicalization made medicine and the labels “healthy” and “ill” a part of daily life. Excavations at Hollywood Plantation in southeast Arkansas resulted in thousands of fragments of medicine bottles. From tonics increasingly marketed to women to elixirs produced to treat all types of ailments, medicine bottles show that the Taylor family bought into the idea that these curatives could remedy illnesses and bring forth health. Through the purchase and everyday consumption of these nostrums, they created internalized identities about what it meant to be healthy, as they participated in the market economy and responded to the changing ideas about health in the rural South. Historical archaeology, with its emphasis on materiality and households, provides intimate information on how individuals and families responded to direct-to-consumer advertising and were constrained agents in the medicalization of everyday life.

医学化使医学和“健康”和“生病”的标签成为日常生活的一部分。在阿肯色州东南部的好莱坞种植园进行的挖掘工作产生了数千个药瓶碎片。从越来越多地向女性销售的滋补品到为治疗各种疾病而生产的长生不老药，药瓶表明泰勒家族接受了这些治疗药物可以治疗疾病并带来健康的想法。通过购买和日常消费这些秘方，他们在参与市场经济并响应南方农村不断变化的健康观念时，创造了关于健康意味着什么的内在认同。历史考古学，强调物质和家庭，