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Tonics, Bitters, and Other Curatives: An Archaeology of Medicalization at Hollywood Plantation

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Abstract

Medicalization made medicine and the labels “healthy” and “ill” a part of daily life. Excavations at Hollywood Plantation in southeast Arkansas resulted in thousands of fragments of medicine bottles. From tonics increasingly marketed to women to elixirs produced to treat all types of ailments, medicine bottles show that the Taylor family bought into the idea that these curatives could remedy illnesses and bring forth health. Through the purchase and everyday consumption of these nostrums, they created internalized identities about what it meant to be healthy, as they participated in the market economy and responded to the changing ideas about health in the rural South. Historical archaeology, with its emphasis on materiality and households, provides intimate information on how individuals and families responded to direct-to-consumer advertising and were constrained agents in the medicalization of everyday life.

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  1. South Carolina Department of Natural Resources, Heritage Trust, 918 Duke Street, Georgetown, SC, 29440, USA

    Jodi A. Barnes

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Partial financial support was received from the University of Arkansas at Monticello and the Arkansas Archeological Society, while I was employed by the University of Arkansas, Arkansas Archeological Survey. I have no competing interests to declare that are relevant to the content of this article. I certify that I have no affiliations with or involvement in any organization or entity with any financial interest or non-financial interest in the subject matter or materials discussed in this manuscript. I have no financial or proprietary interests in any material discussed in this article.

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Barnes, J.A. Tonics, Bitters, and Other Curatives: An Archaeology of Medicalization at Hollywood Plantation. Int J Histor Archaeol 27, 81–116 (2023). https://doi.org/10.1007/s10761-021-00647-y

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