The assessment of tourism potential is highly important for tourism development at the Satun UNESCO Global Geopark, the first global geopark in Thailand. The objective of this research is to study tourism potential by using weighted equations to provide recommendations and management guidelines for tourism planning and development. A total of 28 UNESCO geological sites, including marine tourist destinations, ecotourism and adventure tourist destinations, and learning tourist destinations, were examined. The findings revealed that there were three high-potential, 15 moderate-potential, and 10 low-potential tourist destinations. Therefore, three tourism management actions were proposed based on the potential assessment outcomes. At high-potential sites, the planning focused on the prevention of negative tourism impacts and the identification of their tourism carrying capacity. At moderate-potential sites, a system to provide information and knowledge to tourists, the preservation and preparation of amenities, and the prevention of negative tourism impacts were the main focuses. At low-potential sites, the development of amenities to promote accessibility, negative impact prevention, and a system to provide knowledge to tourists and facilitate destination management were highlighted. Thus, the tourism planning and development of the Satun UNESCO Global Geopark should prioritize negative tourism impact prevention, conservation, and preservation of the resource-based view (RBV).

旅游潜力评估对于沙敦联合国教科文组织世界地质公园的旅游业发展非常重要，这是泰国第一个全球地质公园。本研究的目的是通过使用加权方程来研究旅游潜力，为旅游规划和开发提供建议和管理指南。共考察了 28 个联合国教科文组织地质遗址，包括海洋旅游目的地、生态旅游和探险旅游目的地以及学习旅游目的地。调查结果显示，有3个高潜力、15个中等潜力和10个低潜力旅游目的地。因此，根据潜在的评估结果，提出了三项旅游管理行动。在高潜力站点，该规划侧重于防止负面旅游影响并确定其旅游承载能力。在中等潜力的地点，向游客提供信息和知识的系统、设施的保护和准备以及防止负面旅游影响是主要重点。在低潜力地点，重点发展便利设施以促进可达性、预防负面影响以及为游客提供知识和促进目的地管理的系统。因此，沙敦联合国教科文组织世界地质公园的旅游规划和开发应优先考虑负面旅游影响的预防、保护和资源基础观（RBV）的保护。设施的保护和准备以及防止负面旅游影响是主要重点。在低潜力地点，重点发展便利设施以促进可达性、预防负面影响以及为游客提供知识和促进目的地管理的系统。因此，沙敦联合国教科文组织世界地质公园的旅游规划和开发应优先考虑负面旅游影响的预防、保护和资源基础观（RBV）的保护。设施的保护和准备以及防止负面旅游影响是主要重点。在低潜力地点，重点发展便利设施以促进可达性、预防负面影响以及为游客提供知识和促进目的地管理的系统。因此，沙敦联合国教科文组织世界地质公园的旅游规划和开发应优先考虑负面旅游影响的预防、保护和资源基础观（RBV）的保护。