This study aimed to investigate factors affecting (1) women’s media use regarding health-related behaviors during pregnancy and lactation, (2) women’s preferences for media format, and (3) the content of media-based interventions on lifestyle-related risk factors during pregnancy and lactation. A cross-sectional observational multi-center study of pregnant and lactating women and women of childbearing age was carried out in 14 randomly selected obstetric and gynecologic care settings in the 12 most populated cities in Baden-Wuerttemberg, South-West Germany. Data from 219 surveyed women showed that older women, pregnant women, and lactating women have a higher probability of using media during pregnancy and lactation, respectively. The majority of women preferred a combination of analog and digital media-based interventions in gynecological (46.9%) and obstetric (47.1%) care settings and at home (73.0%). Women would like to see information brochures and flyers on health-related behaviors during pregnancy and lactation for use in gynecological and obstetric care settings, and for media use at home, they would like to have books. The probability of preferring the favored media formats in gynecological and obstetric care settings and at home were associated with pregnancy status, relationship status, socioeconomic status (SES), ethnicity, and health insurance status. About 80% of the surveyed women preferred media content regarding recommendations for a healthy lifestyle and healthy behavior during pregnancy and lactation. All of the independent variables were associated with the probability of preferring a specific media content. The SES was found to play a major role in the probability of preferring a specific media content, followed by pregnancy status, ethnicity, and health insurance status. The results from our study provide a basis for tailored preventive interventions in gynecological and obstetric care settings and for use at home. The results imply that a woman can be reached before conception, during pregnancy, or during lactation with preventive measures tailored to their requirements; however, acceptance may vary across personal attributes, such as SES, ethnicity, and others.

中文翻译：

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女性媒体使用和基于媒体的妇产科护理中生活方式相关危险因素干预的偏好：德国的一项横断面多中心研究

本研究旨在调查影响 (1) 女性在怀孕和哺乳期间使用媒体与健康相关行为的因素，(2) 女性对媒体形式的偏好，以及 (3) 基于媒体的生活方式相关风险因素干预的内容。怀孕和哺乳期。在德国西南部巴登符腾堡州人口最多的 12 个城市的 14 个随机选择的妇产科护理机构中，对孕妇和哺乳期妇女以及育龄妇女进行了一项横断面观察性多中心研究。来自 219 名接受调查的女性的数据显示，年龄较大的女性、孕妇和哺乳期妇女分别在怀孕和哺乳期间使用媒体的可能性更高。大多数女性更喜欢结合模拟和数字媒体的妇科干预措施 (46. 9%) 和产科 (47.1%) 护理环境和在家 (73.0%)。妇女希望看到有关孕期和哺乳期健康相关行为的信息手册和传单，以供妇科和产科护理机构使用，以及在家中使用的媒体，她们希望有书籍。在妇科和产科护理环境中以及在家中偏爱首选媒体格式的可能性与怀孕状况、关系状况、社会经济状况 (SES)、种族和健康保险状况有关。大约 80% 的接受调查的女性更喜欢关于怀孕和哺乳期间健康生活方式和健康行为建议的媒体内容。所有自变量都与偏好特定媒体内容的概率相关。SES 被发现在偏好特定媒体内容的可能性中起着主要作用，其次是怀孕状况、种族和健康保险状况。我们的研究结果为在妇科和产科护理环境中以及在家中使用量身定制的预防干预措施提供了基础。结果表明，可以在受孕前、怀孕期间或哺乳期间针对妇女的需要采取预防措施，从而联系到她们；然而，接受程度可能因个人属性而异，例如社会经济地位、种族等。结果表明，可以在受孕前、怀孕期间或哺乳期间针对女性的需要采取预防措施，从而接触到她们；然而，接受程度可能因个人属性而异，例如社会经济地位、种族等。结果表明，可以在受孕前、怀孕期间或哺乳期间针对妇女的需要采取预防措施，从而联系到她们；然而，接受程度可能因个人属性而异，例如社会经济地位、种族等。