Purpose

This paper aims to draw upon social cognitive theory to develop a conceptual framework of four types of factors: individual, social, organisational and cultural that influence an individual’s knowledge sharing behaviour.

Design/methodology/approach

Data from 298 employees in Myanmar’s banking industry were analysed using the structural equation modelling (SEM) approach.

Findings

The results reveal that an individual’s absorptive capacity, trust and social interaction significantly impact knowledge-sharing behaviour. Additionally, the study found the moderating influence of knowledge sharing opportunity and collectivism in examining the impact of absorptive capacity, trust and social interaction on knowledge sharing behaviour.

Research limitations/implications

Future research may consider other dimensions of cultural dimensions, and extending the model by adding outcomes of knowledge sharing behaviour such as innovation or productivity could also be considered.

Practical implications

Organisations need to consider absorptive capacity in the recruitment process, increase trust and social interaction among employees, promote knowledge-sharing opportunities and collectivism to promote knowledge-sharing behaviour.

Originality/value

The study’s distinctive contribution is the Myanmar bank sector's under-researched context for investigating the reverse relationship between absorptive capacity and knowledge sharing behaviour. The moderating effects of knowledge sharing opportunity and collectivism ignored mainly in the knowledge sharing literature were investigated in this study.

中文翻译：

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对个人知识共享行为的多层次影响：知识共享机会和集体主义的调节作用

目的

本文旨在利用社会认知理论来建立一个包含四种因素的概念框架：影响个人知识共享行为的个人、社会、组织和文化。

设计/方法/方法

使用结构方程模型 (SEM) 方法分析了缅甸银行业 298 名员工的数据。

发现

结果表明，个人的吸收能力、信任和社会互动显着影响知识共享行为。此外，该研究发现知识共享机会和集体主义在检验吸收能力、信任和社会互动对知识共享行为的影响方面具有调节作用。

研究限制/影响

未来的研究可能会考虑文化维度的其他维度，也可以考虑通过添加知识共享行为的结果（如创新或生产力）来扩展模型。

实际影响

组织需要在招聘过程中考虑吸收能力，增加员工之间的信任和社会互动，促进知识共享机会和集体主义以促进知识共享行为。

原创性/价值

该研究的独特贡献是缅甸银行部门在调查吸收能力和知识共享行为之间的反向关系方面研究不足的背景。本研究调查了主要在知识共享文献中被忽视的知识共享机会和集体主义的调节作用。