Nowadays, in the modern, fast-paced world, customers encounter a considerable range of products and services. They have a wide range of products to choose from, and it is up to them to decide. They often make decisions based on personal values, because they are the ones who know best what is best for them. Customer satisfaction depends on satisfying his needs and desires. If a product fails to meet its needs, it is disappointing, and it is also highly likely that it will no longer want to do business with the enterprise. On the contrary, if the enterprise succeeds in satisfying its needs, the customer is satisfied. Our contribution aimed to increase the possibilities of existing enterprise’s competitiveness with the help of selected internet tools. An enterprise that does not want to be left behind and wants to keep the interest of its customers as well as keep up with the competition will not do without the innovations that are part of every functioning and prosperous enterprise. It is also true that every enterprise should continuously look for new processes, products and opportunities - it should therefore practically implement an appropriate innovation policy.

如今，在现代、快节奏的世界中，客户会遇到各种各样的产品和服务。他们有多种产品可供选择，这由他们来决定。他们经常根据个人价值观做出决定，因为他们最了解什么对他们最有利。客户满意度取决于满足他的需求和愿望。如果一个产品不能满足它的需求，它是令人失望的，它也极有可能不再想与该企业做生意。相反，如果企业成功地满足了它的需求，顾客就会满意。我们的贡献旨在借助选定的互联网工具增加现有企业竞争力的可能性。一个不想被抛在后面，想要保持客户利益并跟上竞争的企业，离不开创新，而创新是每一个运转良好、繁荣发展的企业的一部分。同样，每个企业都应该不断寻找新的流程、产品和机会——因此它应该切实执行适当的创新政策。