Skip to main content
SpringerLink
Log in

The Strategic Impact of E-Business on Competitiveness of the Enterprise

  • Published:
Mobile Networks and Applications Aims and scope Submit manuscript

Abstract

Nowadays, in the modern, fast-paced world, customers encounter a considerable range of products and services. They have a wide range of products to choose from, and it is up to them to decide. They often make decisions based on personal values, because they are the ones who know best what is best for them. Customer satisfaction depends on satisfying his needs and desires. If a product fails to meet its needs, it is disappointing, and it is also highly likely that it will no longer want to do business with the enterprise. On the contrary, if the enterprise succeeds in satisfying its needs, the customer is satisfied. Our contribution aimed to increase the possibilities of existing enterprise’s competitiveness with the help of selected internet tools. An enterprise that does not want to be left behind and wants to keep the interest of its customers as well as keep up with the competition will not do without the innovations that are part of every functioning and prosperous enterprise. It is also true that every enterprise should continuously look for new processes, products and opportunities - it should therefore practically implement an appropriate innovation policy.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Fig. 1
Fig. 2
Fig. 3
Fig. 4
Fig. 5

Similar content being viewed by others

References

  1. Keller K (2007) Strategic brand management. Grada, Prague

    Google Scholar 

  2. Kotler P (2007) Modern marketing. Grada, Prague

    Google Scholar 

  3. Alizo F et al. (2009) Henry Ford and the model T: Lessons for product platforming and mass customization. Elsevier, 588–605

  4. Lambert D et al. (2000). Logistika. Computer Press.

  5. Industry 4.0. Available on http://www.emyras.com/industry-4-0/

  6. Al-Salamah M (2016) Economic production quantity in batch manufacturing with imperfect quality, imperfect inspecyion and non-desructive acceptance sampling in a two-tier market. Comput Indust Eng 275–285.

  7. Zhang YM, Huang GH, He L (2011) An inexact reverse logistics model for municipal solid waste management systems. J Environ Manag 92(3):522–530

    Article  Google Scholar 

  8. Sidora J (2019) Green logistika, https://www.ipaczech.cz/cz/ipa-slovnik/green-logistika, accessed 15 November, 2019

  9. Bai C, Sarkis J (2010) Integrating sustainability into supplier selection with grey system and rough set methodologies. Int J Prod Econ 124(1):252–264

    Article  Google Scholar 

  10. Erol I, Sencer S, Sari R (2011) A new fuzzy multi-criteria framework for measuring sustainability performance of a supply chain. Ecol Econ 70(6):1088–1100

    Article  Google Scholar 

  11. Straka M, Rosová A et al (2018) Principles of computer simulation design for the needs of improvement of the raw materials combined transport system. Acta Montanistica Slovaca 23:163–174

    Google Scholar 

  12. Anderson DM (2004) Build-to-Order and Mass Customization, the ultimate supply chain and lean manufacturing strategy for low-cost on-demand production without forecast or inventory. CIM Press, California

    Google Scholar 

  13. Online marketing advertising available on visibility.sk, accessed 16 October 2020.

  14. Hoffner M (2019) Application of modern directions to marketing strategies to increase the company’s competitiveness in the market. Master Thesis. FMT TUKE

  15. Marketing concept Available on https://managementmania.com/sk/marketingova-koncepcia, last accessed 24 October 2020.

  16. Matus J, Durkova K, Cabyova L (2012) Modern marketing. Księży Młyn Dom Wydawniczy, Lódž

    Google Scholar 

  17. Locke CH et al (2000) The Cluetrain Manifeso: The End of Business as Usual. Perseus Press, Cambridge, Massachusetts

    Google Scholar 

  18. Zuzak R (2012) Strategic management. Prague

  19. Kotler P, Keller KL (2013) Marketing management. Grada, Prague

    Google Scholar 

  20. Kafka T (2005) Business management skills. Prague

  21. Kajanova J (2005) Enterprise economic. Iris, Bratislava

    Google Scholar 

  22. Kaplan AM, Haenlein M (2006) Toward a parsimonious definition of traditional and electronic mass customization. J Product Innov Manag 23:168–182

    Article  Google Scholar 

  23. Kotler P (2003) Marketing Management. Prentice-Hall, New Jersey

    Google Scholar 

  24. Lin CC, Wang TH (2011) Build-to-order supply chain network design under supply and demand uncertainties. Transport Res Part B 45:1162–1176

    Article  Google Scholar 

  25. Shavarani SM (2018) Multi-level facility location-allocationproblem for post-disaster humanitarian relief distribution. A case study. J Human Logistics Supply Chain Manag 9:70–81. https://doi.org/10.1108/JHLSCM-05-2018-0036

    Article  Google Scholar 

  26. Ko WW, Chen CHS, Liu G et al (2020) IT-based product innovation strategies for small firms. Inform Technol People 33(6):149–1514. https://doi.org/10.1108/ITP-07-2018-0343

    Article  Google Scholar 

  27. Wichapa N, Khokhajaikiat P (2018) A hybrid multi-criteria anal-ysis model for solving the facility location-allocation problem: A case study of infectious waste disposal. J Eng Technol Sci 50:698–671

    Article  Google Scholar 

  28. Husnjak S, Perakovic D, Forenbacher I (2018) Data Traffic Offload from Mobile to Wi-Fi Networks: Behavioural Patterns of Smartphone Users. Wireless Commun Mobile Comput 2018:8419. https://doi.org/10.1155/2018/2608419

    Article  Google Scholar 

  29. Kuo YH, Kusiak A (2019) From data to big data in production research: the past and future trends. Int J Product Res 57(15–16):4828–4853. https://doi.org/10.1080/00207543.2018.1443230

    Article  Google Scholar 

  30. Straka M, Khouri S et al (2018) Utilization of computer simulation for waste separation design as a logistics system. Int J Simul Modell 17(4):83–596. https://doi.org/10.2507/IJSIMM17(4)444

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Faculty of Manufacturing Technologies with a seat in Prešov, Department of Industrial Engineering and Informatics, Technical University of Košice, Bayerova 1, 080 01, Prešov, Slovak Republic

    Lucia Knapčíková

  2. Faculty of Mining, Ecology, Process Control and Geotechnology, Institut of earth sources, Technical University of Košice, Park Komenského 19, 04384, Košice, Slovak Republic

    Annamária Behúnová & Marcel Behún

Authors
  1. Lucia Knapčíková
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Annamária Behúnová
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Marcel Behún
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Lucia Knapčíková.

Additional information

Publisher’s note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Knapčíková, L., Behúnová, A. & Behún, M. The Strategic Impact of E-Business on Competitiveness of the Enterprise. Mobile Netw Appl 28, 211–219 (2023). https://doi.org/10.1007/s11036-021-01787-5

Download citation

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s11036-021-01787-5

Keywords

Search

Navigation