There exist a variety of channel conflict problems in dual supply chain, some manufacturers and retailers often consider consumers’ reviews and adopt some measures such as rebate and revenue sharing in order to deal with these problems and expand their respective markets and gain more profits. In this paper, considering the effect of the online reviews and rebate on supply chain, we establish a dual-channel supply chain model, and exploit it to analyze the impact of the rebate and online reviews on the supply chain and discuss their optional decisions, and then we deign a coordination contract through revenue sharing.

中文翻译：

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考虑在线评论和返利的双供应链收益共享契约

双供应链中存在多种渠道冲突问题，一些制造商和零售商往往会考虑消费者的评价，采取返利、收益分成等措施来应对这些问题，扩大各自的市场，获得更多的利润。在本文中，考虑在线评论和返利对供应链的影响，我们建立了双渠道供应链模型，并利用它来分析返利和在线评论对供应链的影响并讨论它们的可选决策，然后我们通过收益分享设计一个协调合约。