Abstract
There exist a variety of channel conflict problems in dual supply chain, some manufacturers and retailers often consider consumers’ reviews and adopt some measures such as rebate and revenue sharing in order to deal with these problems and expand their respective markets and gain more profits. In this paper, considering the effect of the online reviews and rebate on supply chain, we establish a dual-channel supply chain model, and exploit it to analyze the impact of the rebate and online reviews on the supply chain and discuss their optional decisions, and then we deign a coordination contract through revenue sharing.
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Acknowledgements
This work is partially funded by the National Natural Science Foundation of China (71503103; 71802098); Soft Science Foundation of Jiangsu Province (BR2018005); Outstanding Youth in Social Sciences of Jiangsu Province; Qinglan Project of Jiangsu Province, Fundamental Research Funds for the Central Universities (JUSRP321016), and the Tender Project from Wuxi Federation of Philosophy and Social Sciences (WXSK21-A-03) and Soft Science Foundation of Wuxi city (KX-20-A02). Even so, this work does not involve any conflict of interest.
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Xia, Zj., Liu, Y. & Zhang, Q. A dual supply chain revenue sharing contract considering online reviews and rebate. J Revenue Pricing Manag 21, 321–331 (2022). https://doi.org/10.1057/s41272-021-00340-z
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DOI: https://doi.org/10.1057/s41272-021-00340-z