With the increasing demand of consumers for diversified network services, more and more network service providers are competing fiercely in providing network composite services in order to meet the market demand. Network composition service is the most basic service. According to certain rules, it synthesizes new services and then realizes new functions. At present, the pricing of service composition by network service providers in the market is not scientific, meanwhile random and temporary pricing is still relatively common. In order to scientifically guide network service providers to price composite service scientifically and effectively, improve the profit of service providers, and meet the maximum service demand of consumers. Based on the theory of market demand price, this paper applies the pricing model in supply chain management to the pricing link of composite service network. From the perspective of network service providers, a two-objective competitive pricing model is constructed, and the simulation example analysis and sensitivity test are carried out. The simulation results show that the composite service provided by network service providers satisfy the general market demand price theory. In order to help service providers make scientific decisions on price adjustment of network services, this paper also makes sensitivity analysis of market demand on price changes. The research shows that the composite service provided by network service providers satisfy the general market demand price theory, while adjusting the price can only meet the general market demand price change theory if the original price is less than half of the original price.

随着消费者对多样化网络服务的需求不断增长，越来越多的网络服务提供商在提供网络复合服务以满足市场需求方面进行了激烈的竞争。网络组合服务是最基本的服务。根据一定的规则，它综合了新的服务，然后实现了新的功能。目前，网络服务提供商在市场上对服务组合的定价尚不科学，而随机定价和临时定价仍然比较普遍。为了科学地指导网络服务提供商科学，有效地为复合服务定价，提高服务提供商的利润，满足消费者的最大服务需求。根据市场需求价格理论，本文将供应链管理中的定价模型应用于复合服务网络的定价环节。从网络服务提供商的角度出发，构建了两目标竞争定价模型，并进行了仿真算例分析和敏感性测试。仿真结果表明，网络服务提供商提供的复合服务满足了一般的市场需求价格理论。为了帮助服务提供商对网络服务的价格调整做出科学的决策，本文还对价格变化的市场需求进行了敏感性分析。研究表明，网络服务提供商提供的复合服务满足一般市场需求价格理论，