Despite increasing concerns about the potential negative impacts of neonicotinoid insecticides on pollinator insect health in the regulatory community, public perceptions about the use of such pest management tools are mainly unknown. To assess U.S. consumers’ feedback to information linking neonicotinoid insecticides to pollinator health, the present study investigated consumers’ preferences for different neonicotinoid labels. Specifically, it analyzed the effect of negative and balanced pollinator related information treatments on consumers’ preferences for labels disclosing the absence or presence of neonicotinoids. The effects of the information treatments were asymmetric, with the negative information treatment having a more substantial impact on individual choices. Information treatments were more effective at influencing participants’ willingness to pay (WTP) for labels disclosing the absence of neonicotinoids, as opposed to labels disclosing the presence of neonicotinoids. Preexisting knowledge about neonicotinoid insecticides had a significant impact on how individuals responded to information treatments.

中文翻译：

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传粉媒介相关信息对消费者对新烟碱类标签的偏好的影响

尽管越来越多的人担心新烟碱类杀虫剂可能对监管机构的传粉昆虫健康造成负面影响，但公众对使用此类害虫管理工具的看法仍是未知之数。为了评估美国消费者对将新烟碱类杀虫剂与授粉媒介健康联系起来的信息的反馈，本研究调查了消费者对于不同新烟碱类标签的偏好。具体而言，它分析了负面和平衡的传粉媒介相关信息处理对消费者偏好的，揭示不存在或存在新烟碱的标签的偏好的影响。信息处理的效果是不对称的，负面信息处理对个人选择的影响更大。相对于揭示存在新烟碱的标签，信息处理更有效地影响参与者对显示不存在新烟碱的标签的支付意愿（WTP）。关于新烟碱类杀虫剂的现有知识对个人对信息处理的反应产生了重大影响。