Despite increasing concerns about the potential negative impacts of neonicotinoid insecticides on pollinator insect health in the regulatory community, public perceptions about the use of such pest management tools are mainly unknown. To assess U.S. consumers’ feedback to information linking neonicotinoid insecticides to pollinator health, the present study investigated consumers’ preferences for different neonicotinoid labels. Specifically, it analyzed the effect of negative and balanced pollinator related information treatments on consumers’ preferences for labels disclosing the absence or presence of neonicotinoids. The effects of the information treatments were asymmetric, with the negative information treatment having a more substantial impact on individual choices. Information treatments were more effective at influencing participants’ willingness to pay (WTP) for labels disclosing the absence of neonicotinoids, as opposed to labels disclosing the presence of neonicotinoids. Preexisting knowledge about neonicotinoid insecticides had a significant impact on how individuals responded to information treatments.
RESEARCH ARTICLE
Effects of pollinator related information on consumer preference for neonicotinoid labeling
Hayk Khachatryan Related information
*Corresponding author: hayk@ufl. edu
aAssociate Professor, Food and Resource Economics Department and Mid-Florida Research and Education Center, University of Florida, 2725 S. Binion Rd, Apopka, FL 32703-8504, USA.
, Xuan Wei Related informationaAssociate Professor, Food and Resource Economics Department and Mid-Florida Research and Education Center, University of Florida, 2725 S. Binion Rd, Apopka, FL 32703-8504, USA.
bPostdoctoral Research Associate, Food and Resource Economics Department and Mid-Florida Research and Education Center, University of Florida, 2725 S. Binion Rd, Apopka, FL 32703-8504, USA.
, Alicia Rihn Related informationcAssistant Professor, Department of Agricultural and Resource Economics, University of Tennessee-Knoxville, 321C Morgan Hall, 2621 Morgan Circle, Knoxville, TN 37996, USA.
International Food and Agribusiness Management Review: 24
(6)- Pages: 971 - 991
Published Online: April 29, 2021
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