Purpose

This paper aims to understand the various facets of augmented reality (AR) and to explore its prospects for supporting the relaunch of the tourism sector post-COVID-19 in accordance with the guidelines set out by WHO and UNWTO.

Design/methodology/approach

This study falls into the category of exploratory research. It is based on a systematic review of secondary data. Thematic content analysis has been adopted to trace out the various ways in which AR can be an aid in overcoming challenges in the relaunch of tourism after the pandemic.

Findings

It was found that norms such as social distancing and lower mobility are going to be followed even after the COVID-19. Therefore, there will be a great demand for mobile and Web-based AR to not only ensure tourist safety but also to create unique, accessible, personalized, context-specific, deep and memorable experiences.

Practical implications

Apart from its academic contribution to the existing body of knowledge, this work can assist various tourism DMOs and policymakers to devise futuristic policies for AR-driven tourism management and development.

Originality/value

The COVID-19 pandemic is unprecedented and never seen before. In this context, this study establishes its novelty by exclusively focusing on the aspects of AR that can support the relaunch of tourism post-pandemic.

中文翻译：

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重新发布COVID-19之后的旅游业的增强现实：社交距离遥远，虚拟联系

目的

本文旨在了解增强现实（AR）的各个方面，并探讨其根据WHO和UNWTO制定的准则支持COVID-19以后旅游业重新启动的前景。

设计/方法/方法

这项研究属于探索性研究类别。它基于对辅助数据的系统审查。已经通过主题内容分析来找出AR可以用来克服大流行后重新启动旅游业挑战的各种方式。

发现

人们发现，甚至在COVID-19之后，仍将遵循诸如社会疏远和行动不便之类的准则。因此，对基于移动和基于Web的AR的需求很大，不仅要确保游客安全，还要创造独特的，可访问的，个性化的，特定于上下文的，深刻而令人难忘的体验。

实际影响

除了对现有知识体系的学术贡献外，这项工作还可以帮助各种旅游业DMO和决策者为AR驱动的旅游业管理和发展制定未来的政策。

创意/价值

COVID-19大流行是史无前例的，从未有过。在这种情况下，本研究仅专注于可支持旅游大流行后重新启动的AR方面，从而确立了其新颖性。