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Advance booking across channels: The effects on dynamic pricing
Tourism Management ( IF 10.9 ) Pub Date : 2021-04-16 , DOI: 10.1016/j.tourman.2021.104341
Enrique Bigne , Juan Luis Nicolau , Edu William

This research analyzes the effects of advance booking and channel type on hotel rates. While this relationship has been addressed in the literature, most studies take a partial approach by focusing only on one distribution channel or one destination. This study fills this gap by analyzing the price dynamics for four channels and multiple destinations. The data set consists of 39,363 bookings for 1085 hotels over 27 consecutive months. We used two-stage least squares to solve potential endogeneity issues, and the results proved that distribution channel, hotel type and hotel size have an influence on the effect of advance booking on hotel rates. Critical managerial implications are discussed.



中文翻译:

跨渠道提前预订:对动态定价的影响

这项研究分析了提前预订和渠道类型对酒店价格的影响。尽管这种关系已经在文献中得到了解决,但是大多数研究只通过侧重于一个分销渠道或一个目的地来采取部分方法。这项研究通过分析四个渠道和多个目的地的价格动态来填补这一空白。该数据集包含连续27个月中1085家酒店的39,363笔预订。我们使用两阶段最小二乘法来解决潜在的内生性问题,结果证明分销渠道,酒店类型和酒店规模会影响提前预订对酒店价格的影响。讨论了关键的管理含义。

更新日期:2021-04-19
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