Advance booking across channels: The effects on dynamic pricing
Graphical abstract
Keywords
Cited by (0)
Enrique Bigne is Professor of Marketing in the Department of Marketing, School of Economics, at the University of Valencia, Spain. He chairs the Digital Marketing Research Group at the University of Valencia. His research interests are in advertising, neuromarketing, and tourism marketing destinations.
Juan Luis Nicolau is the J. Willard and Alice S. Marriott Professor of Revenue Management in the Howard Feiertag Department of Hospitality and Tourism Management in the Virginia Tech Pamplin College of Business.
Edu William is an adjunct professor (PhD) and Head of Master in Tourism Degree at University of Las Palmas de Gran Canaria. His main research focus is the digital transformation in tourism, connecting strongly with the industry through the transfer of knowledge and venture building.