The present study focuses on the effects of technological change over the Spanish booksellers’ business models. For this purpose, it is conducted a survey amongst 103 Spanish bookstores belonging to the Spanish Confederation of Booksellers Associations. The results obtained from the statistical analysis have highlighted that the Spanish booksellers surveyed: (1) do not feel really threatened by e-books, (2) consider necessary both financial resources and technical qualification to develop the online distribution channel for bookselling, regardless of format, and (3) underline the barriers to the adoption of the e-book amongst their products are focused on the absence of a consolidated demand in their environment, the need for technical resources and the achievement of agreements with digital suppliers and publishers.

中文翻译：

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西班牙书商面临颠覆性技术挑战

本研究侧重于技术变革对西班牙书商商业模式的影响。为此，它对属于西班牙书商协会联合会的 103 家西班牙书店进行了调查。统计分析的结果表明，接受调查的西班牙书商：(1) 没有真正感受到电子书的威胁，(2) 考虑必要的财务资源和技术资格来开发图书销售的在线分销渠道，无论是格式，并且 (3) 强调在其产品中采用电子书的障碍集中在其环境中缺乏统一的需求、对技术资源的需求以及与数字供应商和出版商达成的协议。