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Spanish Booksellers Facing Disruptive Technological Challenges

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Abstract

The present study focuses on the effects of technological change over the Spanish booksellers’ business models. For this purpose, it is conducted a survey amongst 103 Spanish bookstores belonging to the Spanish Confederation of Booksellers Associations. The results obtained from the statistical analysis have highlighted that the Spanish booksellers surveyed: (1) do not feel really threatened by e-books, (2) consider necessary both financial resources and technical qualification to develop the online distribution channel for bookselling, regardless of format, and (3) underline the barriers to the adoption of the e-book amongst their products are focused on the absence of a consolidated demand in their environment, the need for technical resources and the achievement of agreements with digital suppliers and publishers.

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Authors and Affiliations

  1. International University of La Rioja, UNIR, Av. de la Paz, 137, 26006, Logroño, La Rioja, Spain

    Marta Magadán-Díaz & Jesús I. Rivas-García

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  1. Marta Magadán-Díaz
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  2. Jesús I. Rivas-García
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Correspondence to Marta Magadán-Díaz.

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Magadán-Díaz, M., Rivas-García, J.I. Spanish Booksellers Facing Disruptive Technological Challenges. Pub Res Q 35, 685–696 (2019). https://doi.org/10.1007/s12109-019-09674-4

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  • DOI: https://doi.org/10.1007/s12109-019-09674-4

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