Abstract:This article investigates the aesthetics of advertisements in the Illustrated London News and the Graphic between 1885 and 1906, demonstrating how they fostered readers' active participation in a rapidly expanding mass culture. As dynamic interpretive environments, periodicals facilitated advertisers' strategic representations of popular culture, encouraging readers to conceive of themselves as consumers. However, the aesthetic characteristics of commercial and editorial contents not only mobilized advertiser strategies but also created opportunities for readers to respond with tactics such as hyper-reading, through which they could exert agency as curatorial and appropriative producers of culture.

中文翻译：

---

伦敦新闻插图和图形中的广告、超阅读和世纪末消费文化

摘要：本文调查了 1885 年至 1906 年间《伦敦新闻画报》和《图形》中的广告美学，展示了它们如何培养读者积极参与快速扩张的大众文化。作为动态的解释环境，期刊促进了广告商对流行文化的战略表现，鼓励读者将自己视为消费者。然而，商业和编辑内容的审美特征不仅调动了广告商的策略，而且还为读者创造了以超阅读等策略回应的机会，通过这种策略，他们可以发挥作为文化策展人和占有生产者的能动性。