-
Advertisements, Hyper-Reading, and Fin de Siècle Consumer Culture in the Illustrated London News and the Graphic
- Victorian Periodicals Review
- Johns Hopkins University Press
- Volume 51, Number 1, Spring 2018
- pp. 138-167
- 10.1353/vpr.2018.0006
- Article
- Additional Information
- Purchase/rental options available:
Buy Issue for $25 at JHUP
Abstract
Abstract:
This article investigates the aesthetics of advertisements in the Illustrated London News and the Graphic between 1885 and 1906, demonstrating how they fostered readers' active participation in a rapidly expanding mass culture. As dynamic interpretive environments, periodicals facilitated advertisers' strategic representations of popular culture, encouraging readers to conceive of themselves as consumers. However, the aesthetic characteristics of commercial and editorial contents not only mobilized advertiser strategies but also created opportunities for readers to respond with tactics such as hyper-reading, through which they could exert agency as curatorial and appropriative producers of culture.
collapse
You are not currently authenticated.
If you would like to authenticate using a different subscribed institution or have your own login and password to Project MUSE
Authenticate
- Purchase/rental options available:
