This paper seeks to explore how Bangladeshi newspapers frame road safety governance. It investigates the prevalence of five news frames—responsibility, conflict, human interest, economic consequence and morality, in news stories on road safety in Bangladesh. Taking a deductive approach to qualitative content analysis, a total of ninety three (93) news stories from July 29 to August 30, 2018, were analyzed from four Bangladeshi newspapers. The findings suggest that the most common frame in news stories on road safety was the attribution of responsibility frame, followed by the conflict frame and human interest frame, respectively. In most of the cases, the government was seen as responsible for the problem, rather than the individual actors. It is argued that each of the frames can construct a distinct picture of the reality in which road safety is positioned and influence the policy preferences of the audience.

中文翻译：

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可持续发展目标和媒体框架：孟加拉国报纸道路安全治理分析

本文旨在探讨孟加拉国报纸如何构建道路安全治理。它调查了五个新闻框架——责任、冲突、人类利益、经济后果和道德，在孟加拉国道路安全的新闻报道中的普遍性。采用演绎方法进行定性内容分析，分析了 2018 年 7 月 29 日至 8 月 30 日期间来自四家孟加拉国报纸的总共九十三 (93) 条新闻报道。研究结果表明，道路安全新闻报道中最常见的框架是责任框架，其次是冲突框架和人类利益框架。在大多数情况下，政府被视为对问题负责，而不是个人行为者。