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Sustainable development goals and media framing: an analysis of road safety governance in Bangladeshi newspapers

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Abstract

This paper seeks to explore how Bangladeshi newspapers frame road safety governance. It investigates the prevalence of five news frames—responsibility, conflict, human interest, economic consequence and morality, in news stories on road safety in Bangladesh. Taking a deductive approach to qualitative content analysis, a total of ninety three (93) news stories from July 29 to August 30, 2018, were analyzed from four Bangladeshi newspapers. The findings suggest that the most common frame in news stories on road safety was the attribution of responsibility frame, followed by the conflict frame and human interest frame, respectively. In most of the cases, the government was seen as responsible for the problem, rather than the individual actors. It is argued that each of the frames can construct a distinct picture of the reality in which road safety is positioned and influence the policy preferences of the audience.

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  1. Department of Public Administration, Jahangirnagar University, Savar, Bangladesh

    Arjuman Naziz

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Naziz, A. Sustainable development goals and media framing: an analysis of road safety governance in Bangladeshi newspapers. Policy Sci 53, 759–777 (2020). https://doi.org/10.1007/s11077-020-09393-0

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