Marketing strategists seek to identify drivers of firm performance and their relevant boundaries. To date, most research evidence would tell them that competition is a negative force, but this study challenges that conventional wisdom by drawing on network externalities theory and related strategy research. In particular, resources that exist outside the organization may benefit the performance of firms in a network, through positive spillover effects. For example, innovation efforts at the industry and country levels can have positive impacts on a focal firm’s performance, with influences that are even more prominent than the effect of its firm-level innovation. Due to their distinctions from firm-level innovation, these innovation efforts should be leveraged strategically and uniquely, according to the specific business environment. This research therefore broadens understanding of drivers of firm performance beyond the firm level; it also provides important implications for marketing practice.

中文翻译：

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企业，行业和国家层面的创新对企业绩效的影响

营销策略师试图确定公司业绩的驱动因素及其相关边界。迄今为止，大多数研究证据都告诉他们竞争是一种消极力量，但是本研究通过利用网络外部性理论和相关策略研究来挑战传统观念。尤其是，组织外部存在的资源可能会通过积极的溢出效应来提高网络中公司的绩效。例如，在行业和国家/地区层面上的创新努力可能对重点公司的业绩产生积极影响，其影响甚至比其公司层面创新的影响更为突出。由于它们与公司级创新的区别，应根据特定的业务环境从战略上和独特地利用这些创新成果。因此，这项研究拓宽了对公司绩效驱动力的理解，超越了公司层面。它还为营销实践提供了重要的启示。