Abstract In rural Valdres, Norway, the traditional regional dialect, called Valdresmål, has become an important resource for popular style and local development projects. Stigmatized through much of the twentieth century for its association with poor, rural, “backward” farmers and culture, Valdresmål has been thoroughly revalorized, with particularly high status among local youth and those involved in business and tourism. While today’s parents and grandparents attest to historical pressures to adopt normative urban linguistic forms, many in Valdres now proclaim dialect pride and have re-embraced spoken Valdresmål in various forms of public, interdialectal communication. In addition, Valdres natives also make abundant and creative use of dialect on social media, the primary locus for written Valdresmål and for emergent orthographic norms representing local speech, including strategies of maximal sociolinguistic distinction. This innovative use of written Valdresmål has been taken up by local businesses as a marketing strategy in recent years, as well, further normalizing and legitimating nonstandard forms. In the ongoing revalorization of traditional Valdresmål, it is also, inevitably, transformed—linguistically, socially, and ideologically—as it enters and circulates within new and innovative cultural domains: while widespread written Valdresmål challenges the normal sociolinguistic order, in such a process the dialect is also refunctionalized and, perhaps, increasingly standardized.

中文翻译：

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传统即创新：挪威乡村写作中的方言重新定价和最大的拼字法区别

摘要在挪威的瓦尔德雷斯农村，传统的地方方言，称为瓦尔德斯马尔，已成为流行风格和地方发展项目的重要资源。在20世纪的大部分时间里，由于与贫困，农村，“落后”农民和文化的联系而被污名化，瓦尔德斯马尔已经得到了彻底的重新评估，在当地青年以及从事商务和旅游业的年轻人中尤其重要。虽然当今的父母和祖父母证明了采用规范的城市语言形式的历史压力，但瓦尔德雷斯的许多人现在都以方言自豪为荣，并以各种公共的，跨语言的交流方式重新表达了瓦尔德雷斯马尔的口头表达。此外，瓦尔德雷斯（Valdres）的土著人还在社交媒体上大量使用了方言，书面Valdresmål和代表地方语言的新兴正字法规范（包括最大程度的社会语言区分策略）的主要所在地。近年来，这种创新的Valdresmål书面用法已被当地企业作为一种营销策略，进一步规范和合法化了非标准形式。在对传统的瓦尔德斯莫尔进行持续的重新定价过程中，它不可避免地在语言，社会和意识形态上都发生了转变，因为它进入并在新的创新文化领域中流通：尽管广为流传的瓦尔德斯莫尔对正常的社会语言秩序提出了挑战，但在这种过程中方言也进行了重新功能化，并且也许越来越标准化。近年来，这种创新的Valdresmål书面用法已被当地企业作为一种营销策略，进一步规范和合法化了非标准形式。在对传统瓦尔德斯莫尔进行持续的重新定价过程中，它不可避免地在语言，社会和意识形态上都发生了转变，因为它进入并在新的创新文化领域中流通：尽管广为流传的瓦尔德斯莫尔挑战了正常的社会语言秩序，但在这种过程中，方言也进行了重新功能化，并且也许越来越标准化。近年来，这种创新的Valdresmål书面用法已被当地企业作为一种营销策略，进一步规范和合法化了非标准形式。在对传统瓦尔德斯莫尔进行持续的重新定价过程中，它不可避免地在语言，社会和意识形态上都发生了转变，因为它进入并在新的创新文化领域中流通：尽管广为流传的瓦尔德斯莫尔挑战了正常的社会语言秩序，但在这种过程中，方言也进行了重新功能化，并且也许越来越标准化。