The purpose of this paper is to analyze how store loyalty forms corporate reputation and store image conditional on prior knowledge and involvement in retailing services.,A convenient sampling technique was employed, in which student interviewers approached customers as they exited the Carrefour stores with a skip interval of 3. The final survey sample comprised 220 respondents.,Empirical results confirm that corporate reputation influences store image and corporate reputation and store image affect store loyalty. In addition, shopper characteristics (i.e. involvement and knowledge) positively moderate the relationships between corporate reputation and store image and store loyalty.,This study goes beyond store loyalty to demonstrate that the cross-over effects between corporate reputation and store image and the moderators of prior knowledge and involvement significantly influence the relationships between corporate reputation and store image and store loyalty.

中文翻译：

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企业声誉和商店形象的交叉影响：知识和参与的作用

本文的目的是分析商店忠诚度如何以先验知识和参与零售服务为条件来形成企业声誉和商店形象。采用了一种方便的抽样技术，在这种情况下，学生面试官在跳过家乐福商店时与顾客接触时是跳过间隔为3。最终的调查样本包括220名受访者。实证结果证实，企业声誉会影响商店形象，企业声誉会影响商店忠诚度。此外，购物者的特征（即参与和知识）可以积极地缓和公司声誉与商店形象和商店忠诚度之间的关系。