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Consumer ethics among youths in Indonesia: do gender and religiosity matter?
Asian Journal of Business Ethics ( IF 1.9 ) Pub Date : 2017-09-05 , DOI: 10.1007/s13520-017-0081-y
Fandy Tjiptono , Albert , Tita Elfitasari

The current study aims to examine the role of religiosity and gender in affecting consumer ethics among Indonesian youths. A convenience sample of 482 students in a large private university in Semarang, Central Java, Indonesia, participated in the research. Established scales were adopted to measure the key constructs. Intrinsic religiosity and gender were used as the independent variables, while each dimension of consumer ethics was treated as the dependent variables. The results of seven multiple regression analyses indicated that gender and intrinsic religiosity influence consumer ethics dimensions significantly, except for “downloading.” Individuals who live daily life according to their religion are less receptive toward unethical activities than those who do not. Further, females were found to be more ethical than male counterparts on five dimensions of consumer ethics. Males tended to be more supportive of “doing good” for the seller compared to females. In general, the findings suggest that gender and religiosity do matter in influencing consumer ethics among youths in Indonesia. These findings provide important insights for religious leaders, university lecturers, and policy makers in their efforts to reduce unethical acts among the young generation.

中文翻译:

印度尼西亚年轻人的消费道德:性别和宗教信仰重要吗?

当前的研究旨在调查宗教信仰和性别在影响印尼年轻人中消费者道德方面的作用。来自印度尼西亚中爪哇省三宝垄一所大型私立大学的482名学生的便利样本参加了该研究。采用既定的量表来衡量关键结构。内在的宗教信仰和性别被用作自变量,而消费者道德的各个维度被视为因变量。七项多元回归分析的结果表明,性别和内在的宗教信仰会显着影响消费者道德维度,但“下载”除外。根据宗教信仰生活的个人比没有宗教信仰的人更不愿意接受不道德的活动。进一步,在消费者道德的五个维度上,发现女性比男性具有更高的道德操守。与女性相比,男性更倾向于支持卖方的“行善”。总体而言,调查结果表明,性别和宗教信仰对影响印尼年轻人的消费者道德至关重要。这些发现为宗教领袖,大学讲师和政策制定者在减少年轻一代中的不道德行为方面提供了重要的见识。
更新日期:2017-09-05
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