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Visual analysis of retailing store location selection
Journal of Visualization ( IF 1.7 ) Pub Date : 2020-07-25 , DOI: 10.1007/s12650-020-00681-8
Kirlin Li , Yi-Na Li , Hong Yin , Yanpeng Hu , Peng Ye , Changbo Wang

An appropriate location of the retailing store is vital for achieving business success. However, a massive amount of complex information needs to be considered in location selection, such as customer flow, the business environment, and current business performance. Unlike the traditional location recommendation method of statistical sampling, we establish a model of business-district attractiveness based on customer flow. Besides, we build an interactive visual analysis system with a user-friendly interface for an interactive visual query about complex business and environment information. Our system can help users select retailing store locations, support interactive visual queries and display rich information to facilitate managers in decision-making.

中文翻译:

零售店选址可视化分析

零售店的适当位置对于实现业务成功至关重要。然而,选址时需要考虑大量复杂的信息,例如客流、商业环境、当前的经营业绩等。不同于传统的统计抽样的位置推荐方法,我们建立了一个基于客流的商圈吸引力模型。此外,我们构建了一个交互式可视化分析系统,具有用户友好的界面,用于对复杂的业务和环境信息进行交互式可视化查询。我们的系统可以帮助用户选择零售店面,支持交互式可视化查询,展示丰富的信息,方便管理者决策。
更新日期:2020-07-25
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