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Visual analysis of retailing store location selection

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Abstract

An appropriate location of the retailing store is vital for achieving business success. However, a massive amount of complex information needs to be considered in location selection, such as customer flow, the business environment, and current business performance. Unlike the traditional location recommendation method of statistical sampling, we establish a model of business-district attractiveness based on customer flow. Besides, we build an interactive visual analysis system with a user-friendly interface for an interactive visual query about complex business and environment information. Our system can help users select retailing store locations, support interactive visual queries and display rich information to facilitate managers in decision-making.

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Authors and Affiliations

  1. East China Normal University, Zhongshan, China

    Kirlin Li, Hong Yin & Changbo Wang

  2. University of Techonlogy Sydney, Sydney, Australia

    Yi-Na Li

  3. Shanghai Chinafortune Co., Ltd, Langfang, China

    Yanpeng Hu

  4. ChengShu Information Technology, Shanghai, China

    Peng Ye

Authors
  1. Kirlin Li
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  2. Yi-Na Li
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  3. Hong Yin
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  4. Yanpeng Hu
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  5. Peng Ye
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  6. Changbo Wang
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Correspondence to Hong Yin.

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Li, K., Li, YN., Yin, H. et al. Visual analysis of retailing store location selection. J Vis 23, 1071–1086 (2020). https://doi.org/10.1007/s12650-020-00681-8

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  • DOI: https://doi.org/10.1007/s12650-020-00681-8

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