Social enterprises use a variety of tools to communicate with the public. These tools include, in particular, enterprise websites, online stores integrated into these websites and social media profiles. Nowadays, especially social media is an important corporate communication platform. Because all these tools work with personal data, social enterprises must take into account the new European Union regulation. General Data Protection Regulation – a legal framework of the personal data protection in the European Union is a widely discussed topic at the moment. The aim of this paper is to research the frequency of the communication tools used by social enterprises in the Czech Republic and the influence of General Data Protection Regulation on these instruments. To achieve this aim, two research questions are identified. What is the frequency and combination of using enterprise websites, online stores and social media profiles as main marketing, business and communication tools among Social Enterprises in the Czech Republic. What is the influence of General Data Protection Regulation on these tools in terms of social enterprises?

中文翻译：

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GDPR对社会企业活动的影响

社会企业使用各种工具与公众沟通。这些工具尤其包括企业网站，集成到这些网站中的在线商店以及社交媒体资料。如今，尤其是社交媒体已成为重要的企业传播平台。因为所有这些工具都可以处理个人数据，所以社会企业必须考虑新的欧盟法规。通用数据保护条例–欧盟中有关个人数据保护的法律框架是当前广泛讨论的话题。本文的目的是研究捷克共和国社会企业使用的通信工具的频率以及《通用数据保护条例》对这些工具的影响。为了实现这一目标，确定了两个研究问题。在捷克共和国的社会企业中，使用企业网站，在线商店和社交媒体资料作为主要营销，业务和交流工具的频率和组合是什么？对于社会企业而言，《通用数据保护条例》对这些工具有什么影响？