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The Influence of GDPR on Activities of Social Enterprises

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Abstract

Social enterprises use a variety of tools to communicate with the public. These tools include, in particular, enterprise websites, online stores integrated into these websites and social media profiles. Nowadays, especially social media is an important corporate communication platform. Because all these tools work with personal data, social enterprises must take into account the new European Union regulation. General Data Protection Regulation – a legal framework of the personal data protection in the European Union is a widely discussed topic at the moment. The aim of this paper is to research the frequency of the communication tools used by social enterprises in the Czech Republic and the influence of General Data Protection Regulation on these instruments. To achieve this aim, two research questions are identified. What is the frequency and combination of using enterprise websites, online stores and social media profiles as main marketing, business and communication tools among Social Enterprises in the Czech Republic. What is the influence of General Data Protection Regulation on these tools in terms of social enterprises?

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Authors and Affiliations

  1. Department of Applied Economics, Palacky University, Křížkovského 12, 77180, Olomouc, Czech Republic

    Ondřej Kročil & Richard Pospíšil

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  1. Ondřej Kročil
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  2. Richard Pospíšil
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Correspondence to Ondřej Kročil.

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IGA_FF_2019_002_Shifts in Entrepreneurial Approaches in the Contemporary Economy

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Kročil, O., Pospíšil, R. The Influence of GDPR on Activities of Social Enterprises. Mobile Netw Appl 25, 860–867 (2020). https://doi.org/10.1007/s11036-020-01513-7

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