The present study aims to explore the factors that influence the utilization of intercity transportation services, with a specific focus on ridesharing and bus services, assessing the dimensions of reliability, comfort, responsiveness, safety, social interaction, driver empathy, and value. To this end, it uses responses from 110 users of ridesharing, and 200 users of conventional intercity bus services. Using a non-linear method, Penalty-reward Contrast Analysis, the results show that the investigated dimensions have a distinct influence on the propensity to continue using each of these services, explaining 32% of using conventional road transport, and 65% of ridesharing. We confirmed the non-linearity between customer perception of the surveyed dimensions' performance and their propensity to use the service, with differences and similarities between bus and ridesharing services. A low performance of the dimensions of safety and comfort, and a high performance of reliability, impact both services. But there are significant differences in the impact of perceived value, responsiveness, driver empathy, and social interaction. These findings allow service providers to better understand customers' needs and provide better service.

本研究旨在探索影响城际交通服务利用的因素，特别关注拼车和公交服务，评估可靠性、舒适性、响应能力、安全性、社会互动、驾驶员同理心和价值等维度。为此，它使用了 110 名拼车用户和 200 名传统城际巴士服务用户的回复。使用非线性方法，惩罚奖励对比分析，结果表明，调查的维度对继续使用这些服务的倾向有明显的影响，解释了 32% 的使用传统公路交通和 65% 的拼车。我们确认了客户对所调查维度性能的感知与他们使用该服务的倾向之间的非线性关系，巴士和拼车服务之间的差异和相似之处。安全性和舒适性维度的低性能和可靠性的高性能对这两种服务都有影响。但在感知价值、反应能力、驾驶员同理心和社交互动方面的影响存在显着差异。这些发现使服务提供商能够更好地了解客户的需求并提供更好的服务。