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The Moment of Truth: A Review, Synthesis, and Research Agenda for the Customer Service Experience
Annual Review of Organizational Psychology and Organizational Behavior ( IF 13.7 ) Pub Date : 2019-01-21 00:00:00 , DOI: 10.1146/annurev-orgpsych-012218-015056
Markus Groth 1 , Yu Wu 1 , Helena Nguyen 2 , Anya Johnson 2
Affiliation  

Customer service is a central feature of the service context. As service research has evolved into a burgeoning multidisciplinary field, management scholars have developed an impressive body of research regarding the antecedents, processes, and outcomes of customer service. We provide an integrative review and synthesis of the literature with a focus on three important and interrelated aspects of customer service that specifically focus on the interpersonal service interaction between employees and customers: (a) affect in customer service, including emotional labor and emotional contagion processes; (b) customer mistreatment, the low-quality interpersonal treatment of customers toward service employees; and (c) customer service behaviors, including customer orientation and service-oriented citizenship behaviors. We review theoretical perspectives for each of these streams of research and summarize the current knowledge regarding empirical findings. We provide a critical assessment of the literature and conclude with a discussion of future research agendas and practical implications for service managers.

中文翻译:


关键时刻:客户服务体验的回顾,综合和研究议程

客户服务是服务上下文的主要特征。随着服务研究已发展成为一个新兴的多学科领域,管理学者已经就客户服务的前提,过程和结果开发了令人印象深刻的研究体系。我们提供有关文献的综合回顾和综合,着重于客户服务的三个重要且相互关联的方面,特别着重于员工与客户之间的人际服务交互:(a)对客户服务的影响,包括情绪劳动和情绪传染过程; (b)客户虐待,即客户对服务员工的低质素的人际待遇;和(c)客户服务行为,包括以客户为导向和面向服务的公民行为。我们回顾了这些研究流中每一个的理论观点,并总结了有关经验发现的最新知识。我们对文献进行了批判性评估,最后讨论了未来的研究议程以及对服务管理者的实际影响。

更新日期:2019-01-21
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